Michael Charles De Meyer

Michael Charles De Meyer Email and Phone Number

Strategic Brand and Communications Advisor @ Grand Rapids, MI, US
Grand Rapids, MI, US
Michael Charles De Meyer's Location
Grand Rapids Metropolitan Area, United States
Michael Charles De Meyer's Contact Details

Michael Charles De Meyer work email

Michael Charles De Meyer personal email

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About Michael Charles De Meyer

Michael Charles De Meyer is a strategic brand and communications advisor with a history of effectively working with a diverse group of organizations in a wide range of industries and non profit sectors to develop strong brand identities and market positions. He is a strong advocate for business/industry, nonprofit organizations and Institutions, to leverage the power of brand as a foundation for growth and sustainability.Michael has held a variety of senior executive positions in both business and nonprofit sectors, including United Way, AlloyTek, Inc., Rospatch Corporation and as CEO of a national consulting/design agency. His experience spans a variety of industries including health, human services, arts and culture and animal welfare, as well as, consumer electronics, RTA furniture and specialty foods. In addition to his work with strategic brand development Michael also has vast experience in marketing, public relations, communications and donor relations/philanthropic capital development.As an involved advocate for education Michael has served as a Senior Adjunct Faculty member teaching undergraduate students in the School of Communications, Masters Degree students in Marketing Department in the Siedman College of Business and participated as a coach in the DesignThinking Academy all at Grand ValleyState University (GVSU). Prior to GVSU he taught marketing and managementcourses to undergraduate students at Davenport University and AquinasCollege.Michael's affiliations have included service on a broad grouping of Board of Directors and committee’s including the International Board of Directors of Breakthrough T1D (Formerly JDRF). He is a past chair of Breakthrough T1D's Communications Committee and also served on the Government Relations, International Development, Field Operations,Children’s Congress Committee’s and Research Advisory Board. He was the lead architect of their international branding initiative in 2000. Currently he is a Strategic Advisor to the Mary Tyler Moore Vision Initiative where he previously served on its Steering Committee and was Chair, Communications.

Michael Charles De Meyer's Current Company Details
MCDM Strategic Advisors

Mcdm Strategic Advisors

Strategic Brand and Communications Advisor
Grand Rapids, MI, US
Michael Charles De Meyer Work Experience Details
  • Mcdm Strategic Advisors
    Strategic Brand And Communications Advisor
    Mcdm Strategic Advisors
    Grand Rapids, Mi, Us
  • Mcdm Strategic Brand Advisors
    Strategic Brand & Communications Advisor
    Mcdm Strategic Brand Advisors Jul 2001 - Present
    Greater Grand Rapids, Michigan Area
    A strategic advisor working with business and nonprofit clients to develop powerfully positioned organizations. • Successfully re-branded a major international nonprofit medical research organization, strengthening the overall positioning among key constituencies and generating significant financial growth. • Significantly enhanced the ability of a national nonpartisan think tank to be a more effective catalyst for problem-solving interactions between communities, government and business.• Developed the re-branding foundation for a large Midwest venue strengthening their positioning and supporting identity and messaging enhancement that improved marketing and communications.
  • Grand Valley State University
    Senior Adjunct Faculty/Visiting Faculty
    Grand Valley State University Aug 2006 - Feb 2023
    Allendale, Michigan
    Teach advertising and public relations courses in the School of Communications APR program. Courses taught: Technology in Public Relations and Advertising – Research Basics - Fundamentals of Advertising – Fundamentals of Public Relations – Advertising Management and Cases – Public Relations Management and Cases – Advertising And Public Relations Campaign.
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  • Grand Valley State University
    Coach - Design Thinking Academy
    Grand Valley State University Aug 2017 - May 2019
    Allendale, Michigan
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  • Heart Of West Michigan United Way
    Vice President, Strategic Marketing And Donor Relations
    Heart Of West Michigan United Way Dec 2007 - Jan 2011
    Directed a full range of marketing, communication, fund-raising and constituent development initiatives. Leadership responsibilities included increasing donor retention, loyalty and leadership giving; growing and diversifying revenue sources; building a strong relevant brand; and engaging/inspiring volunteers.• Conceived and led the implementation of a three-year strategic capital development and marketing transformation plan driving change throughout the HWMUW business model. • Organized, managed and successfully completed two annual workplace campaigns, which cumulatively generated $25.5 million during the most challenging economy in seventy years. • Played a key leadership role resulting in higher levels of support for HWMUW and its programs, events, publications and services.
  • Vantage
    Ceo & Chief Strategist
    Vantage Jul 1992 - Jul 2002
    Greater Grand Rapids, Michigan Area
    A marketing and design agency which provided a variety of client services including marketing plans, brand development & strategy, packaging design, marketing collateral, sales support materials, corporate/product identity and website design. • Directed the development of a comprehensive line of high-impact sales support materials on an annual basis for a leading industrial products company. • Provided strategic counsel for several new product and new market introductions as well as brand development guidance to clarify and strengthen overall positioning. • Implemented a market category research project (the most inclusive in the industry) that became the foundation for a successful product acquisition and launch.
  • Davenport University
    Adjunct Faculty, Marketing And Management
    Davenport University Sep 1992 - May 2001
    Taught marketing and management courses in the undergraduate program. Courses taught: Basic Marketing – Management Foundations – Marketing Foundations –Small Business Management – Organizational Behavior – Consumer Behavior –Strategic Management – Strategic Marketing.
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  • Ceres Corporation
    Vice President
    Ceres Corporation 1991 - 1992
    Greater Grand Rapids, Michigan Area
    Contributed instrumental direction to the development; product introduction and marketing/sales of a series of employee motivation/incentive programs focused on continuous improvement within the manufacturing and service industries.• Designed and implemented an overall marketing strategy, identified distributionchannels, created communication collateral and materials.• Performed training; sales; sales forecasting and customer service functions. • Effectively consulted with clients to achieve customized implementation of programs.
  • M C De Meyer Consulting
    Principal
    M C De Meyer Consulting 1989 - 1990
    Greater Grand Rapids, Michigan Area
    Provided specialized consulting and evaluation services in the areas of market and competitive analysis, fund raising, marketing strategy development, strategic planning, advertising, public relations and effective sales processes.Provided specialized consulting and evaluation services in the areas of market and competitive analysis, fund raising, marketing strategy development, strategic planning, advertising, public relations and effective sales processes.• Designed and performed an extensive audit, evaluation and analysis of a $2 milIion + community fund raising campaign with recommendations to increase efficiency and productivity.
  • Marketing Managers Inc.
    Vice President
    Marketing Managers Inc. 1989 - 1990
    Greater Grand Rapids, Michigan Area
    Managed the sales, marketing and strategic development functions for this total project management oriented marketing/advertising agency.• Cultivated a major client relationship.• Successfully lead this firm into new services areas of presentations, seminar design and management.
  • Rospatch Corporation
    Director, Corporate Marketing-Commerical Operations
    Rospatch Corporation 1986 - 1989
    Greater Grand Rapids, Michigan Area
    Developed, implemented and directed proactive and responsive marketing programs within the commercial units of this $140 million diversified manufacturer of technical products primarily for the defense industry; ready to asserrble wood furniture for consumer markets; audio speakers and related products for OEM and consumer markets; gas analysis equipment for automotive and medical testing OEM markets and narrow fabrics and labels for the clothing, automotive and decorative ribbon markets. • Trained and developed divisional personnel in the areas of product management, market research and segmentation, effective sales/promotional programs, advertising, public relations, marketing intelligence and competitor analysis.• Conducted formal presentations of products and services and managed the design and implementation of new product and/or new market development initiatives.• Traveled extensively throughout the U.S. interacting with sales groups and independent representatives.• Successfully introduced two new major product lines. • Played a key role in designing a corporate strategic planning process.• Directed market research projects that supported market category knowledge and business decisions.
  • Alloytek Incorporated
    Senior Marketing Representative
    Alloytek Incorporated 1984 - 1986
    Greater Grand Rapids, Michigan Area
    Traveled extensively throughout the United States representing this $20 million manufacturer of metal fabricated parts used in gas turbine jet engines for the aerospace industry in a lead direct sates capacity.• Extensively researched new market potential and opportunities. • Identified and penetrated major new accounts within existing market segments served by the company.• Significantly improved the company's posture with major national accounts through the implementation of a strategic commercial business development program resulting in first time business opportunities.

Michael Charles De Meyer Skills

Public Relations Marketing Communications Strategy Public Speaking Leadership Nonprofits Marketing Strategy Non Profits Strategic Planning Fundraising Marketing Entrepreneurship Media Relations Social Networking Social Media Change Management Management Social Media Marketing Visionary Thinking Strategy Development Market Research Start Ups Capital Development Capital Nonprofit Organizations

Michael Charles De Meyer Education Details

Frequently Asked Questions about Michael Charles De Meyer

What company does Michael Charles De Meyer work for?

Michael Charles De Meyer works for Mcdm Strategic Advisors

What is Michael Charles De Meyer's role at the current company?

Michael Charles De Meyer's current role is Strategic Brand and Communications Advisor.

What is Michael Charles De Meyer's email address?

Michael Charles De Meyer's email address is mc****@****ail.com

What is Michael Charles De Meyer's direct phone number?

Michael Charles De Meyer's direct phone number is 161791*****

What schools did Michael Charles De Meyer attend?

Michael Charles De Meyer attended Western Michigan University, Aquinas College, Msgr. John R. Hackett High School.

What are some of Michael Charles De Meyer's interests?

Michael Charles De Meyer has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Michael Charles De Meyer known for?

Michael Charles De Meyer has skills like Public Relations, Marketing Communications, Strategy, Public Speaking, Leadership, Nonprofits, Marketing Strategy, Non Profits, Strategic Planning, Fundraising, Marketing, Entrepreneurship.

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