• Developed and implemented a five-year strategic growth plan to expand market share within the fire services sector, addressing the specific needs of fire departments and first responders in a slow-growth industry.• Designed and deployed a market intelligence platform using Airtable, providing actionable data on targeted fire departments to transition sales and marketing efforts from passive to proactive.• Conducted extensive market analysis to align Dräger’s product offerings—such as SCBAs, gas detection equipment, and training systems—with the unique challenges faced by fire service professionals.• Directed omnichannel marketing strategies that generate qualified leads, enhance brand visibility, and align with global sales and product teams, delivering measurable ROI through targeted campaigns and events.• Conceptualized and executed award-winning trade show strategies, including the Drägertown exhibit at FDIC 2021 to 2024. The 2021 edition highlighted a dual-booth experience that tripled SCBA-specific lead counts and earned the Exhibitor Magazine Sizzle Award, showcasing innovation in experiential marketing. Each succeeding year furthered brand recognition and boosted sales opportunities.

• Led marketing efforts for the Fire Segment in North America, managing strategy, content creation, and event marketing to strengthen brand positioning and product adoption.• Delivered market insights and business analysis to drive alignment between marketing initiatives and sales objectives, optimizing lead generation and campaign effectiveness.• Executed targeted campaigns and events for fire departments, academies, and training institutions, resulting in enhanced product awareness and adoption.

• Served as the architect of a global Salesforce deployment, centralizing data across sales, marketing, and customer service teams, and improving customer insights and strategic decision-making.• Built a comprehensive database of end-user accounts, including contract cycles and key decision-makers, to support targeted sales efforts and enhance market intelligence.• Developed the award-winning “Prepare for the Impossible” social media campaign, earning the “Ad Age BtoB Best Award” for innovative content and engagement.• Directed integrated marketing strategies across global markets, aligning efforts with fiber suppliers, garment makers, and distribution networks.

• Centralized corporate branding and led international identity efforts, integrating a newly acquired brand into the company’s portfolio.• Directed a cross-functional team in the design and implementation of a centralized website platform, enhancing customer engagement and brand consistency.

Offered consultative support to major brands on social media projects to drive customer engagement.

• Designed and implemented the SmartStrand Challenge, a national campaign that increased product demand to create a six-month manufacturing backlog and received recognition as a Cannes Lions Awards honoree.• Pioneered the flooring industry’s first mobile application, driving customer engagement through interactive digital tools.• Developed a web services program for more than 300 retailers, optimizing product catalog management and SEO strategies.

Led branding and digital initiatives for 13 corporations, delivering innovative marketing solutions.

Provided digital marketing and IT solutions for small businesses, including branding, web development, and strategy.

Increased public visibility for a cybersecurity firm, becoming a go-to resource for media outlets.