Michel Chiasson Email & Phone Number

Saint-Lambert, QC, CA

Montreal, Canada Area

Corporate driver for R&D, finance, operations, and go-to-market execution for a performance footwear innovation.

Montreal, Quebec, Canada

Led global product management, design, and development for $100M+ product category. Cross functional influence on retail/pro sales, go-to-market, operations, finance & demand planning. On target for 15% pre-Covid sales growth in 2020.

Greater Boston Area

Led communications, marketing and partner expansion for a patented helmet safety ingredient technology. Partnerships grew to include premium brands in Team Sports (CCM Hockey), Cycling (Fox Racing) and snow-sports (Briko) prior to being acquired by category leader (MIPS AB Sweden) in June 2019.

Recruited to lead the design, engineering and go to market strategy for a radically new product in the ice hockey industry.- Served with executive team to shape a visionary commercial enterprise leveraging innovation, global partners and state of the art operations platforms- Constructed and drove the design and engineering team and processes- Oversaw.

• Recruited to direct several business categories and pilot the North American launch of Salomon’s first Nordic Ski collection.
• Lead the business unit’s vision from both a product and marketing perspective.
• Build and nurture relationships with key specialty and chain accounts.
• Strategically drive the commercial performance of each unit and steer actions for sales optimization.
• Pilot the forecasting and supply plan process for respective business units.
• Serve as product specialist with Global group in France to help guide product development process.

• Retained to design the launch platform for an innovative start-up developing a breakthrough sporting goods technology.
• Wrote business prospectus
• Lead the financing and corporate set-up process
• Wrote the design and technology briefs for product development
• Managed the creative process to identify core brand values, target consumer profile, and company identity.

• Responsible for managing, on a global basis, the marketing budget and strategy for two top tier hockey brands.
• Lead an integrated business process designed to optimize the functional elements of marketing, sales and product development
• Drove the research, creation, and launch of a new corporate brand identity for JOFA
• Designed and managed the annual campaign for brand and product communications
• Negotiated the marketing sponsorship contracts with all 30 NHL Teams

• First full-time employee for innovative start-up that featured a breakthrough performance technology perfected by Canadian ski legend Steve Podborski.
• Managed the creative process to identify core brand values, target consumer profile, and company identity.
• Wrote sales & marketing plan with input from several key advisories panels including a Harvard MBA research group
• Researched market opportunities and established launch strategy
• Directed the creation and production of product support materials

• Managed on a global level, a world renowned line of skating products for BAUER Inc., a subsidiary of NIKE Inc
• Led core development team in achieving new product performance paradigm for in-line skating. Awarded editors choice in three independent product reviews
• Managed the execution of product support materials for major global product introduction
• Worked closely with Canadian Olympic Speed Skating hero, Gaetan Boucher, to develop an ice speed skate on which five Olympic medals were won at the 1998 Nagano Winter Olympics

• Managed development process for athletic head and eye protective equipment
• Established protocols for product testing and validation
• Wrote and published industry standard for Protective Eyewear in football
• Served as executive voting member of Hockey Equipment Certification Council (HECC)

• Taught high school physical education, French and science
• Coached rugby, basketball and track, and organized ski club
• Served on executive committee to develop bid to host Canada Summer Games

Executive Training, Business Administration

Executive Training Program including Executive Development and Advanced Management. Member of winning team in Computer Simulated Business.

Graduate Studies, Biomechanics

While employed full time, completed on part time basis the core curriculum and literature review in the graduate Master’s program in.

B.Ed

Activities and Societies: Bachelor of Education degree. Concentrations in Secondary Physical Education (Kinesiology) and French. • Held.