Founder
CurrentDesign led, customer focused company that brings together design, materials andmanufacturing technologies to creates original solutions for everyday carry adventures.• Human centred design approach with customer engagement at a variety of touch pointsincluding research, user testing,etc through to iterative product development.• Responsible for the strategic product design and development direction resulting inpatented designs and USP within a crowded market environment.• World record - highest funded multitool in crowdfunding history (over $960,000 raised)• Successful trade-shows in Paris, London, New York and Hong Kong. The brand is now innumerous high profile retail outlets including SFMOMA and the Smithsonian museum.• Developed strategic partnership with complimentary Australia brand Knog (Bikecategory), identified and created opportunities for new products and distribution to 65countries globally.• Developed key distribution partnership in Asia and Australia/NZ.