Directing and coordinating all B2B and B2C marketing activities for one of the nation’s top-ranked real estate brokerages.Develop and execute compelling campaigns across various channels, including email, online advertising, and print, continuously monitoring and optimizing campaign performance.Craft and manage a comprehensive content calendar for all social media platforms and the company blog, ensuring consistent and engaging messaging.Serve as the primary point of contact for a public relations firm and other third-party marketing vendors, effectively managing partnerships and coordinating marketing efforts.Responsible for all design and video production initiatives, leveraging visual media to effectively promote the firm’s brand, image, and core values.

Strategized and executed impactful marketing strategies aimed at enhancing lead generation and boosting customer retention.Revitalize brand identity through the development of compelling marketing collateral and a website redesign.Implement and offer expert guidance on effective email and social media marketing strategies, as well as SEO best practices, to expand online visibility and increase web presence.

Integral member of the senior leadership team entrusted with providing B2B marketing and creative expertise to promote multiple divisions within a pharmacy software company.Developed and implemented comprehensive marketing strategies across various channels to effectively distribute content and enhance brand visibility.Took charge of all digital and traditional marketing efforts, including internal and external communications, email campaigns, trade show marketing, public relations, print and digital advertising, and social media marketing.Led a successful company rebranding project, overseeing the creation of compelling content, designing sales collateral, and redesigning and migrating the company website.Produced engaging product advertising videos, training videos, presentations, and training webinars to support Sales, Product Support, and Executive Leadership functions.Provided expert consultation to Sales, Operations, Product Development, and IT executives, offering invaluable insights and best practices for effective brand positioning, market research, and customer research.

Provided oversight and leadership in art direction, production management, and the development of marketing collateral and packaging for a home décor company. Conceptualized, designed, and sourced both print and digital marketing collateral, such as catalogs, sale sheets, postcards, displays, and packaging for multiple high-end tableware and glassware product lines.Collaborated closely with esteemed industry partners such as Ralph Lauren Home, Macy’s, Dillard’s, and notable entertainment personalities to develop branding, packaging, and marketing collateral that consistently met and surpassed their objectives.Demonstrated creative expertise by coordinating and photographing various projects, including product and lifestyle photography, in studio and location environments.Directed the team in China, ensuring alignment on visual and technical aspects of print and photographic services offered by overseas vendors.

Oversaw the day-to-day operations of a commercial printing company, including team management responsibilities such as payroll administration, scheduling, and mentorship.Handle business management tasks, including accounts payable and accounts receivable, to ensure smooth financial operations.Responsible for ensuring overall customer satisfaction through effective management of sales, marketing, and customer service functions.Lead project management efforts, including estimating client project costs, drafting production schedules, and cultivating strong vendor relationships.