Michael M. Choma, Mba Email & Phone Number

New York City, Us

I was recruited by one of Fast Company’s 10 most innovative global media companies. I translate strategy directives from management into on-the-ground tactical plans to achieve seller goals and establish the sales strategy while managing daily operations. I lead new business from pitch to execution and oversee international commercial business. I script sales reports and conduct sales presentations. I am involved with marketing and graphic design for ticket sales, event promotions, and award galas. I work with advertising operations on forecasting and respond to RFPs. I collaborate with editorial on content, programming, and the calendar and am a proud member of the executive team focused on business strategy, best practices, and headcount.My Challenge: Hit sales targets, expand client accounts, and generate revenue.My Actions:1. Creates pipeline through cold outreach, inbound leads, RFPs, working account verticals deeper and wider.2. Mentors/coaches team, provides weekly incentives and SPIFF. 3. Offers client motivations to expedite deals by creating a sense of urgency.4. Evaluates sales performance to provide additional support and guidance for sales team.5. Creates new digital offerings and solutions to meet the ever-changing market demands and industry landscape.My Results:1. Drove $1.7M in revenue, the highest revenue for any single event in the company’s 14-year history.2. Driving force behind the single largest week in sponsorship revenue: $789,270.3. Launched one-day Amazon strategy event, which accounted for $420K. 4. Rookie of the Year and Leader of the Year award recipient.

Norwalk, Connecticut, Us

I collaborated with department heads to establish a sales/marketing strategy and a budget. Negotiated multimedia and events deals, managed 6 domestic sales reps and an international team of 12 who collectively generated $22M. I partnered with marketing to drive ticket sales through sponsorship deals and promotions. I worked with client services to generate additional sales revenue based on upselling additional promotions for event activations and owned the budget, P/L, forecast. I partnered with the pricing department for upcoming events and provided reports on week-over-week sales pacing, sales revenue, and deal status. I also performed internal pitches for new ideas based on market trends.My Challenge: Create a platform for connecting companies of all sizes to cross-promote their products and services inside a B2B framework. My Actions:1. Negotiated vendor contracts and fostered partnerships based on key relationships with major media platforms NBCUniversal and Condé Nast.2. Connected sellers and buyers through events and digital media to cross-promote mutually beneficial partnerships. 3. Arranged in-person meetings between buyers and sellers to acquaint them with products and services to demonstrate the value proposition of a mutually beneficial sales relationship.My Results:1. Developed and launched Pro Shop of the Future in conjunction with PepsiCo at the PGA Show.2. Contracted 205 new exhibitors and exceeded 2019 event goal by $900K. 3. Expanded on-site renewals by 15.7%.4. Posted an 11.9% increase in on-site renewed square footage.5. Created B2C weekly newsletter that was deployed to over 850K opt-in readers.6. Created scalable video solution for exhibitors, which generated $337,500.

I developed the national footprint and led sales and marketing efforts for an automated daily hole-in-one event technology. I oversaw client accounts, created innovative outreach plans, and drove client engagement strategies to generate new business. I supervised 3 direct reports and hired 10 national independent contractors focused on US sales. I conducted presentations on reporting data to the BOD and originated a strategic sales and marketing plan to expand and scale the proprietary golf technology and generate brand awareness. I forged partnerships with key golf management companies that owned multiple-facilities to expedite growth and coordinated with marketing to craft collateral and programs to increase consumer participation.My Challenge: Exceed sales quotas based on an untapped revenue stream for golf courses. My Actions:1. Prospected golf courses interested in generating and enhancing additional services and products for their members.2. Designed and facilitated bespoke presentations for protentional clients featuring the financial advantages and upside of offering a golf course differentiation to attract prospective members and create a new revenue stream for its members and public patrons.3. Simplified contracts to expedite the deal process and worked with the legal department to negotiate and close deals.My Results:1. Expanded client portfolio from 35 to 115 multi-year contracts. 2. Generated 228% growth within 8 months. 3. Surpassed first-year sales goal within 4 months.4. Created consumer-facing subscription model, which resulted in a 300% increase in client contribution margin.

Orlando, Fl, Us

I redeveloped and steered digital sales strategy and fostered media partnerships. I guided the sales force to focus on selling digital products and services using consultative sales techniques based on conducting training sessions and writing materials. I attended key client meetings to expand current client spend beyond print and ran a team of 6. I established 3 new newsletter platforms designed to promote travel, real estate, and equipment to build an audience and promote brand awareness based on a content void in the marketplace. I converted the magazine print content into a digital platform app to make it more cost effective, convenient, and user-friendly to the audience and golf event attendees. My Challenge: Educate and motivate a golf audience used to print content, to adopt a fresh new relevant app for convenience and full access to dynamic golf content.My Actions:1. Created an app that featured tournament-related content including player tracking, scoring, live updates, facility amenities, and golf-related events.2. Presented the new digital app to tournament directors to gain their confidence and close deals.3. Collaborated with the digital IT team to design, develop, and execute the application.4. Designed marketing collateral in collaboration with the marketing team to sell to tournament directors.My Results:1. Created a $20K month-over-month revenue stream modeled after Forbes’ “Thought of the Day” initiative.2. Closed $400K multimedia solution with adidas.

Bluffton, South Carolina, Us

I led a comprehensive multimedia sales organization focused on US and Canada markets and mentored, coached, and managed a sales team of 25. I performed lead generation/new account development and participated in acquisition efforts. Constructed a print magazine model based on targeted content to guide readers on relevant and localized events, products, and services. I oversaw all national advertising and aggregated promotional advertorial content. Cooperated with sales and marketing department to create the magazine’s content and sold ads against the content. I generated sales reports for C-suite, made client sales presentations highlighting the benefits and financial advantages of running ads with the magazine. And I targeted cross-advertising partners to support and promote a lifestyle brand. My Challenge: Oversee the sales team, create new revenue streams, and grow distribution.My Actions:1. Trained and coached sales team on deal negotiations and deal-closing skills and techniques.2. Worked with local chambers of commerce, resorts, and hotels to distribute the publications at their venues.3. Developed a travel section so resorts and other venues could market their properties to a targeted audience.4. Created scalable distribution strategies to expand publication reach and enhanced brand awareness.My Results:1. Started a regional travel guide supported by advertising, expanded through regional markets acquired by Frey Media.2. Negotiated and closed largest deal in company’s 27-year history for $185K with Dick’s Sporting Goods.3. Expanded the regional footprint from 17 to 25 markets in US and Canada.4. Printed 6.5M magazines.

Master Of Business Administration (M.B.A.), Management Information Systems

Bachelor Of Science In Business Administration (Bsba), Business Administration