Specializing in building and optimizing eCommerce ecosystems with a focus on Shopify Plus and conversion rate optimization (CRO). Skilled in defining product strategies, leveraging data-driven insights, and implementing scalable solutions to drive growth and enhance user experiences.Expertise includes leading cross-functional teams, conducting A/B testing, and utilizing analytics tools to uncover actionable insights. Deep knowledge of Shopify Plus features, integrations, and third-party tools ensures cutting-edge, high-performing eCommerce solutions that deliver measurable business results.

Managed all eCommerce clients, projects, website design, development, and optimization, as well as CRO, third-party applications, and digital marketing initiatives for over 40 clients/projects. Clients ranged from billion-dollar brands to high-growth CPG category leaders including: -ZEP (Cleaning products: Launched first DTC site on Shopify Plus w/ custom theme, 1800 SKUs/variants, Smart-merchandising, CRM) -Iconix Brands (Fashion Brand Holding Co.)-Dorel Juvenile (Infant Transport & Home Safety Solutions: Safety1st)-Tocca (Women’s Fragrance, Home, Beauty: New custom Shopify theme, fully-managed marketing services, CRM, grew revenue 38% YoY)-Ed Hardy (Streetwear/Fashion: New custom Shopify theme, capsule collection launch, grew DTC revenues 217% in first 90 days, CRM)-Schmidt Bros (Kitchen Cutlery: CRO initiatives grew conversion rate by 36% YoY, Advanced CRM automations and optimization)-obVus (Ergonomic Office Gear: New custom Shopify theme, Third-party app optimization, 365-day CRM automations & email redesigns)-Rugged Shark (Footwear: New custom Shopify theme and product line relaunch)-Hero Jerky (CPG: Full rebrand, QR-Enabled/Smart Packaging Design/3D, DTC micro-site on Shopify, One-click purchase integrations with Amazon & Walmart, CRM, Walmart Retail launch into 600 stores)-BunnyEyez (Eyewear: New custom Shopify theme, CRM strategy redesign, featured on Shark Tank, and invested in by Daymond John)-GOSHI (Bath/Beauty: Rebrand/Relaunch new custom Shopify theme, 3D packaging and motion graphics, grew DTC revenues by 202% YoY).As the agency division leader, transformed operational efficiency by developing and implementing new SOPs across all departments. Spearheaded the migration of 300 Basecamp client projects to a new project management software, Teamwork, and served as the company-wide platform administrator.

As a life-long asthmatic due to debilitating childhood lung operations, I began a 5 year journey to develop a mood-enhancing cannabis beverage that was all-natural, functional, and healthy.The first version of the mood33 brand was launched in 2018 as a THC infused sparkling tea format, which was sold into over 175 top performing adult-use cannabis dispensaries to include: Harborside, Cookies, MedMen, Harvest, Rose Collective, Coastal, Bud & Bloom, Connected, Eco, Green Goddess, KindPeoples, Sparc, the Green Door, Caliva, and many others. The brand was distributed by Calyx Brands, Eaze, and Caliva while in market, before transitioning into a line of nationally distributed hemp CBD infused teas, with a strategic master distribution partnership with World Finer Foods in Edison, NJ - selling into over 600 food and beverage retailers in eight states within its first year of re-launch. mood33 has been featured in: Entrepreneur, Fast Company, Forbes, Benzinga, Leafly, BevNET and Beverage Digest.Investors in the mood33 brand included The Arcview Collective Fund, PhytoPartners and the Panther Opportunity Fund - along with 20+ angel investors and business leaders spanning across global CPG, beauty, technology, fashion, energy and finance.Past speaking engagement and panel appearances include:ArcView Investor Forum - Brooklyn, NY 2016BevNET - New Products Showdown - NY 2016CoInvent Meet-Up Product Presentation - NY 2016Foodstand Spotlight Pitch Presentation - NY 2016Cheddar Cannabiz Live TV Segment - Hollywood, CA 2018AdWeek Panel "New Cannabis Seed to Sale" NY - 2018 BevNET Live Studio Interview - Santa Monica, CA - 2018MjBizCon Panel "California Edibles: How to Survive in a 100mg Market" - Las Vegas, NV 2018MJBizCon Panel “Plant-Touching: Cultivation, Extraction and Infused Products: Desired Feeling: Moving Away from Strains in Infused Branding” - Las Vegas, NV 2019High NY Panel "High NY: Raising & Placing Private Capital in Cannabis" NY - 2019

Private consulting practice offering outsourced digital and e-commerce strategy, content creation/direction, sales & growth marketing execution and management services for early stage companies and clients across technology, media, and regulated consumer packaged goods industries.

Making cannabis more approachable for all of our Nanas and Pops. Nana & Pop is a house of brands and a network of localized digital communities targeting the non-traditional cannabis consumer. Our goal is to overcome the years of stigmatization with approachable brands and supportive communities.We built brands around the customer, not the product.We build national cannabis brands – From Elly’s Home Remedies to Mama Griz -we have built a house of brands that address consumers’ needs across a spectrum of lifestyles.Through a network of localized “Cannabis Clubs” we also knit together our consumer base through a combination of online community, locally relevant cannabis content and curated subscription boxes.

I worked to help new, disruptive food and beverage brands to navigate e-commerce and digital marketing launch strategies while increasing customer engagement and retention success rates.BeyondBrands is a conscious collective of industry experts united with one purpose: to help emerging and established brands build, launch, market and scale better, healthier, more conscious, sustainable products into the market.BeyondBrands is a full-service consulting agency ready to engage a comprehensive range of services to initiate, incubate, innovate, collaborate and accelerate conscious brands and products.

CH3 Ventures is an early-stage investment group of finance, business development and technology professionals offering financial and technology due diligence, strategic partnerships and hands-on investment resources for its portfolio legal cannabis/hemp companies and partners.Areas of focus:HR/ComplianceData & ResearchE-Commerce/Logistics/ERP/POSDigital AdvertisingSocial Media & GamingAugmented Reality & Immersive Content

As architects and audio/video technologists, Sonic Platforms develops real-time, interactive aural and visual content for installation and performance-based events. With specialization in virtual world creation, material fabrication, sound design, and multi-sensory immersion, Sonic Platforms creates documentaries, brand stories, music videos, viral content, digital media and designs immersive spaces for collaborative expression with work promoting synergy across aural industries and integrates data in new and invigorating ways.Clients included: BMW/Mini & A/D/O, Urban Outfitters, Champion Sportswear, The Crated, CRAIG GREEN, Ladygunn Magazine, DesigNow, BrainDead, Tony Oursler/The Museum of Modern Art, Storefront for Art and Architecture and the Nieuwe Instituut. Services: AR/VR, Film, Spatial Audio, Surround Sound, Sound Design, Audio Production & Mixing, Media Integration, Systems Design, Workflow Consultation, Editorial & Documentary, Brand Stories, Visual & Aural Display, Music Technology Applications

Isobel was developed as a mobile platform to deliver hyper-local audio content and music to our favorite places - while connecting explorers, artists, and brands to the cities they traverse and inhabit. Isobel was a first-of-its-kind concept for a location-based Music Discovery Platform of Geocasted Audio Experiences for Augmented Aurality.Hands-on role included funding, executing the executive functions of the company with financial oversight, reporting, corporate infrastructure management, product development/research, go-to-market strategy, financial modeling and creation of intellectual property with company founders, partners and a team of software programmers, engineers, & architectural/graphic designers. (Deprecated in 2016)

Served as Director and Strategic Advisor for New York based child-resistant cannabis packaging design, manufacturing (injection mold, PP, Glass, Wood) start-up, The BUREAU. BUREAU aimed to become a premiere crafter of sophisticated cannabis packaging essentials, with a focus on quality, design, and safety by developing modern, elegant and child resistant storage solutions for legal cannabis users across the US. Led B2B sales and product development through revenue forecasting, sales engineering, capital raise preparation and general operations and management responsibilities - generating over $1.9MM in RFP's for the business in one year. Responsible for stakeholder management, ASTM certification and child-resistant packaging design approval process, programming and implementation of Salesforce CRM environment, logistics and e-commerce platforms (custom CMS), B2B sales execution and key account management, territory and regional go-to-market strategy.Managed keystone B2B client relationships with industry leaders Harborside Health Center, Medi-Cone, Theraplant, Ross' Gold and Denver Relief and has consulted with patients, business owners, consultants, state and national governments on cannabis storage technology, child safety and the future trends of cannabis consumption.

Part of four person, NYC based mobile point-of-sale software (SaaS) start-up, BreadcrumbPro, acquired by Groupon, Inc. in 2012, and again by Upserve in 2016. Lead the East Coast software/hardware implementation, activation, and customer success of the product from its first beta clients to over 3500 cafes, restaurants, bars and night clubs across the U.S. in two years - and created scalable, innovative product team and customer success programs, directly leading to increased sales and rapid growth for the company.Lead the East Coast implementation of software/hardware from the first beta clients to over 3500 monthly hospitality venue subscribers in two years and created scalable, innovative customer service policies which directly lead to increased sales and rapid growth ($15mm in hardware sales and subscription fees across in two years while hiring, training and managing 13 team members/implementation specialists). Deep experience in network topology, remote management, VLAN administration, Salesforce CRM management/reporting/deployment, client-side databasing (Django) and QA/Beta-test procedure and execution. Managed keystone B2B client relationships with some of the nation's top restaurant and nightlife management groups; EMM Group, Dinex Group, Thomas Keller Restaurant Group, Atera, Alinea/Next, Dovetail (John Fraser), WD50, Alder and Top Chef Kitchen New York for Bravo TV.

Network Engineering, Beta Test Methodology (client side), Field Surveys, B2B Customer Network Infrastructure Topology Design & Risk Reduction, VLAN Standardization, Software/Hardware Implementation Protocol Design, White Glove/C-Suite Client Relations, Partnerships, Trade Show Events, Overall Management Duties.

Advised on Business Development/Contracts/Management/Production of international artist bookings and residencies for dance music and digital art themed events at private art spaces, nightclubs and public venues in Miami, New York and Los Angeles. Premier Label showcases and artist rosters booked from global rosters at Crosstown Rebels, Cityfox, Wolf + Lamb, Visionquest, Innervisions, Freak n' Chic, MusicOn, Alphahouse, Hot Creations/Hot Natured, Aus Music, Minus, Perlon, Culprit, Kompakt, Vakant, Freude-am-Tanzen, among many others. Venues included Space Miami, The Electric Pickle, Winter Music Conference, Soho House, Pawn Shop, The Shelbourne, etc. This endeavor is still operational and profitable today.

Legal Clerkship and analyst for Shendell & Pollack, P.A. in Boca Raton, Florida; which specialized in commercial and insurance law with a firm caseload consisting of accounting and insurance defense litigation for major U.S. banks. Responsibilities included drafting complaints and briefs, design and maintenance of filing system for firm, all general administrative tasks and drafting correspondence for the partners.