Michael Chua Email & Phone Number

Singapore

• Developed a KPI-driven Seller Incubation Program, improving sales and operational efficiency, achieving a 99% fulfilment rate through continuous monitoring and analysis of merchant performance metrics.• Implemented HubSpot CRM platform, automating workflows and creating custom dashboards to enhance data visibility and reporting, improving team productivity and operational tracking.• Championed data-driven decision-making, using analytics to set Seller Acquisition OKRs, streamline onboarding processes, and build performance dashboards that improved acquisition efficiency.• Led data-driven seller acquisition strategies, leveraging Nielsen research data to onboard high-impact brands (e.g. Marks & Spencer), close assortment gaps, and drive $300K+ GMV growth, while increasing seller profitability by 6% and optimising portfolio performance.

• Expanded the Marketplace catalogue by negotiating mutually beneficial partnerships with 100+ sellers, contributing over $800K in GMV and improving platform profitability and product assortment.• Built three interactive dashboards in Google Looker to track sales and operational metrics, delivering actionable insights to 20+ stakeholders during business reviews and marketing campaigns.• Streamlined seller acquisition processes, reducing onboarding time by 50%, accelerating seller integration and supporting business scalability.• Led marketing and promotional activities for high-potential brands, generating $50K+ in GMV per campaign, boosting brand visibility and driving revenue growth during key sales periods.• Developed SOPs that reduced time spent on operational issues by 30%, improving product quality and ensuring smooth operations.• Collaborated with cross-functional teams to launch new product categories (e.g. chilled eggs), diversifying product assortment and improving customer satisfaction.• Partnered with Enterprise Singapore to lead the #YummySG! initiative, helping 30+ local SMEs to overcome e-commerce barriers, driving digital adoption and online sales for local food manufacturers.

Singapore

Bachelor Of Business Management, Operations Management Major, Magna Cum Laude

Co-Curricular Activities: • Expedition Leader | Overseas Community Service - Project Kapawa at Iloilo, Philippines • Team Member |.

University College London, School Of Management

SMU International Student Exchange Programme

Sauder School Of Business

Vancouver International Summer Business Program

Diploma In Business Studies, Dual Specialisation In Service Management And Marketing