-Provide executive leadership for all product messaging, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.-Lead the company-wide development of product messaging and positioning, including competitive differentiation across different customer segments and different geographies.-Inform our pricing and packaging strategy to help drive adoption of new product capabilities and support new customer segments.-Partner with Product leaders to help drive ongoing adoption of our products and solutions by connecting the product roadmap with our go-to-market strategy.-Drive high-visibility product launches to demonstrate innovation and ultimately drive new revenue.-Lead the development of compelling and easy to understand internally facing content for Sales, Customer Success, Customer Support, and others including sales training, positioning, FAQs, battlecards, and more.-Partner closely with demand generation functions (acquisition, expansion, partner) to tell compelling stories that help build demand and drive revenue across our offerings and across the customer lifecycle.-Lead a team of high performing product marketers and effectively prioritize activity and resources within a high growth company.

Responsible for building a growth roadmap and driving the strategic focus of the company and will partner to develop the go-to-market plan & product offerings.

Advisory Board Member of the nation’s first graduate-level customer experience program; incubating, supporting, and mentoring world-class customer experience leaders.The Customer Experience Certificate Program at Rutgers is offered in connection with the Masters of Business and Science Degree and the Professional Science Master's Degree. The invitation-only Board is a diverse, innovative, and connected network of top-flight executives volunteering our time to:-Enhance the quality of the program through strategic review of curricula, program delivery design and outcomes offered to the business community-Offer benefits of experience to faculty and students through classroom visits, forums and conferences-Ensure relevancy of the program by linking emerging industry insights with academia to meet needs of the business community

-Create Industry GTM process, systems, plans and metrics that balance short and long-term growth through work with cross-functional executive leadership to influence, launch and drive policy initiatives. -Collaborate with sales, product management, and marketing teams to set and define GTM for next generation offerings/solutions. -Act as the key point of contact between sales, products, partner, and marketing, addressing key issues, disconnects and misalignment. -Support strategic sales, being one-touch resource, responsible for liaising with cross-functional organization and trusted adviser providing industry/vertical insights and recommendations based on experience and knowledge of Infor products. -Understand and draw insights from key industry and customer trends and provide to the broader organization, driving improvements to GTM Strategy and Execution.

-Act as the evangelist and subject matter expert on Infor Nexus' Global Trade and Finance, partner on-boarding, supply chain analytics and platform intelligence solutions-Attend and speak at industry and internal events, client meetings, analyst and media briefings-Develop clear and compelling messaging that uniquely positions Infor products and solutions-Perform strategic market analysis including conducting market research, conducting win/loss interviews, working with customers, prospects, partners, industry analysts and influencers-Create sales content and train and educate the sales team. Such content includes presentations, messaging and positioning guides, competitive insight, market research, etc. -Demonstrate thought leadership by creating content such as whitepapers and blogs, engaging with analysts and attending industry councils-Work with corporate marketing to execute marketing plans around lead generation, awareness, and sales enablement-Consult on the Industry-specific solution tiger team to advise on vertically specific value positioning and customer benefit messaging-Conduct sales training and participate in sales engagements to ensure successful messaging and positioning of Infor solutions-Evangelize Infor positioning in the market with key influencers including analysts, press and other industry leaders-Work closely with Product Management to communicate market requirements and competitive intelligence and stay in-tune with the roadmaps of those products supporting the solution-Gather and maintain intelligence about key competitors and develop messaging on how to successfully compete against them-Communicate business performance updates of the supply chain solutions including pipeline and customer health

-Deeply understand customer audience and their needs, market dynamics, competitors and product levers to help grow the business.-Develop competitive insights to deliver the right solutions and messaging to market.-Build and validate value propositions, messaging, and guidance for the field, partners, press, and analysts.-Build content to land a differentiated story with compelling business value backed by customer evidence.-Work with field and partner readiness teams to ensure roadmap, value proposition, positioning & messaging is effectively communicated.-Provide feedback into product planning to guide future product roadmaps.-Partner with business planning on business models for capabilities and products.-Partner with technical product management to deliver the right technical guidance and readiness.

Leadership-Lead and manage a team of product marketers while developing individual goals and feedback and fostering a collaborative atmosphere to attain specific targets and goals.Product Development-Develop positioning and messaging plan that clearly articulates vendor’s product suite contoured to their industry while driving product lifecycle management and go-to-market strategy.-Work in tandem with product management and sales teams to distill key functionality and benefits into core product marketing messages.-Develop product marketing collateral for all targeted audiences including demos, sales presentations & training, one-pagers, and other product collateral as needed.Product Launches-Plan the launch of new products and releases and manage the cross-functional implementation of the plan.-Work to identify risks, measure the success of product features after release and optimizetheir performance through rapid data-driven iteration.Sales Enablement-Partner with sales leaders to communicate the value proposition of each product to the sales team and develop the sales tools to support the selling process.-On-going development of product vision and strategy through analysis of planning and execution of next generation of products. Building consensus and driving execution to achieve customer satisfaction, revenue and client retention.Market and Competitive Intelligence-Identify and differentiate vendor products from competition and how to position against other offerings strategically.-Collect, analyze and distribute customer & competitive intelligence to senior leadership team.-Maintain product and market knowledge for market trend analysis.-Aggressively identify opportunities for process/product improvements and incorporate them into new product features. -Conduct best practices research and benchmarking to provide a competitive understanding for stakeholders to drive development decisions.

Strategy & Planning-Partner with Strategic Marketing to prepare and present a long term vision of the MAC business development aligned with STRAP-Integrate inputs to develop distinctive product/market plans with outstanding financial outcomes.-Drive the market assessment scope of work, including the ability to present solid value propositions, efficient strategies to serve & full records on risk assessment.-Own the product planning process including new product additions working with R&D through the NPD/NPI process based on a pre-defined innovation plan.-Develop and manage with the Transportation Segment Leader product roadmaps linked to the MAC segment, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offering and value;-Specifically identify, develop and execute on the MAC product lines/markets/OEMs customers strategies to achieve current portfolio gapsValue Management/Value Pricing - Transactional Pricing-Demonstrate ability to implement new value based pricing strategies with positive results in the market-Develop dynamic pricing strategies based on value delivered for respective regions; support development pricing policies.Program & Project Management-Establish/maintain a Project Management framework in line with strategic objectives; Direct and control the delivery of programs and projects through the NPD Gate Milestones-Establish and promote the use of metrics to improve program effectiveness; Use structured processes to manage programs/projects-Support and coordinate the actions during test and qualifications of new chemical solutions for MACProduct and Markets Management -Understand and manage product/markets life cycles, profitability, demand planning, new product/markets development ideation and process management, competitive offerings.-Conduct market intelligence research and provide recurrent feedback to the Management-SKU Management

-Use research methods to develop go-to-market strategies for new product development.-Assists in development of marketing strategies by having a thorough and updated knowledge of the company's health products, including, but not limited to dietary supplements, cosmetics, and medical foods.-Manage brand and corporate advertising campaigns from cradle to grave for efficiency and budget restraints.-Generate marketing research reports for senior executives based on market industry trends by gathering, maintaining and communicating information related to industry and consumer trends impacting the sales of products, and by leveraging insights to further drive product innovation and sales.-Coordinate with Manager of Scientific Affairs and Quality Control to produce branded ingredient presentations based on studies and scientific value propositions. -Re-design and update corporate and brand websites in accordance with new ad campaigns for the nutritional and food industries. -Work closely with sales team to identify their needs and challenges and provide solutions-oriented campaign themes and timelines. -Create, integrate and maintain social media marketing strategy. -Write, edit and organize the quarterly inter-company newsletter.-Lead a team of creative design agencies, media buyers, and account coordinators.-Develop and coordinate marketing booths at major industry tradeshows.-Examine research data, market share information and evaluate analytics vs. competition to insure sales plans are effective and efficient.-Organize and execute the sales team’s annual two-day conference.-Systemize sales projects and update various departments for efficiency and on-time completion-Generate and implement corporate employee policies for legal, human resource, and accounting departments use.

-Source quality products for the best price from reliable vendors.-Work with manufacturing, R&D and product development to buy raw materials for customer formulations in accordance with COA specifications. -Liaise with Quality Control for technical documents for each product.-Responsible for purchasing and negotiating materials, equipment, and supplies from vendors.-Communicate with customers, sales, purchasing and logistic companies to ensure that customer needs and expectations are managed in a consistent manner.-Calculated monthly and yearly material requirements to facilitate purchase and delivery of raw materials. -Monitored cost accounting for price increases in raw materials.