Michael Krider Email & Phone Number

Los Angeles, Ca, Us

Advising founders and global brands across DTC, Content, and Streaming, with a focus in areas of consumer strategies, originals marketing, brand and product experience, growth and revenue, and integration with web 3 technologies. Experienced in building and launching all categories of content within streaming products, including live, music, sports, original programming, short and long form series on AVOD, SVOD. I specialize in helping early to mid-stage businesses build culturally significant brands, products, and go-to-market strategies designed to enable fundraising and revenue growth.

Los Angeles, Ca, Us

Led marketing and product development for MINTX's blockchain-based customer engagement platform. MINTX empowers brands, artists, and IP holders to effortlessly create turnkey membership experiences.

San Francisco, California, Us

Led marketing for the live-streaming platform focused on sports and entertainment.

San Francisco, California, Us

Lead marketing strategy and execution for creator and community content for the emerging live streaming startup. Created team responsible for campaign strategy, creative development, social, editorial, and platform engagement to drive user acquisition and audience retention.

Santa Monica, Ca, Us

Marketing Lead for Tentpole Original Series, Films, and VR Experiences.Focused on developing brand identity for priority titles and overall campaign strategy including creative, media, and communications to drive growth and consumption.Oversee ground-breaking, performance driven campaigns for Originals including Castle Rock, Catch-22, Future Man, The Path, Difficult People and more. Partnered with Google and Spotify to launch first-to-market consumer experiences to showcase content and develop audiences.Marketing lead on Hulu's VR content initiative, tasked with pushing the boundaries of emerging tech and helping shape consumer adoption to new formats of entertainment.

Santa Monica, Ca, Us

Strategic Lead in comprehensive Content Marketing Campaigns for Originals and Licensed content. Managed show strategy and execution across paid, owned, and earned to drive brand demand, growth and consumer engagement. Managed multiple agencies, vendors and talent during marketing life cycle.Collaborated closely with Distribution, Growth, and Product teams to integrate content across all consumer touch points on and off channel. Developed Hulu Originals brand identity and go to market playbook. Created a standardized Marketing Brief that is institutionalized across the business.

Santa Monica, Ca, Us

Early member of the newly formed marketing team, responsible for helping architect and build foundation for Content Marketing across Originals, Licensed and Acquisitions during high-growth period of company. Lead marketing creative development for first Hulu Original Series slate and Originals brand identity which are still in use today. Oversaw social strategy and execution, including management and distribution of all content syndicated via Hulu's YouTube channel. Sourced and onboarded Hulu's first marketing asset database. Owned, created and maintained all assets and managed delivery to cross-functional partners. Managed overall Content Marketing budget.

Glendale, Ca, Us

Developed co-branded promotional opportunities for both domestic and international audiences for animation studio responsible for creating animated feature films, television programs and online virtual worlds.Created international promotional products for Kung-Fu Panda 2; distributed over 500k units across foreign territories. Managed relationships with technology partners HP, Intel, Samsung, and others to develop creative strategy and market titles such as Kung-Fu Panda 2, Madagascar 3, Megamind, Puss in Boots, and Rise of the Guardians. Supported development of online creative campaigns and leveraged use of owned channels, Facebook and Twitter to create paid and earned media for Kung-Fu Panda 2, Madagascar 3, Megamind, Puss in Boots, Rise of the Guardians, and more.

Glendale, Ca, Us

Worked with talent acquisition to support recruitment and secure world-class talent during critical phase to develop and deliver new animated feature films. Created and cultivated relationships with top university candidates to position DWA as the employer of choice.