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Marketing and Product Experience leader with 15+ years of experience at the intersection of entertainment, technology, and growth, I specialize in launching disruptive brands and shaping consumer experiences that drive culture, engagement, and revenue. From live-streaming platforms to globally celebrated shows and films, I've collaborated with high-profile talent and stakeholders to deliver creative campaigns that don't just capture attention — they set trends.Today, I'm focused on advancing innovation in AI-driven marketing and product development. As a champion of lean, high-impact teams, I bridge the gap between creativity, data science, and growth strategy. My approach blends cutting-edge generative AI with culture-defining storytelling to shape meaningful connections with B2B and B2C audiences.Notable Achievements:Brand Builder: Led the growth and launch of content platforms and new business models for major brands like Hulu, DreamWorks, and Caffeine.Creative Innovator: Known for award-winning work that has earned Clio, AdAge, Digiday, and Shorty Awards.Growth Accelerator: Proven track record of scaling brands with a relationship-first, customer-centric approach.Areas of Expertise:Brand Launches | B2B & B2C Growth | Originals & Content Strategy | Live Streaming | Experiential Campaigns | AI-Driven Marketing | Data-Driven Storytelling | Platform Monetization | Product Marketing
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Founder And CeoWyldLos Angeles, Ca, Us
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Founder & CeoWyld Apr 2021 - PresentAdvising founders and global brands across DTC, Content, and Streaming, with a focus in areas of consumer strategies, originals marketing, brand and product experience, growth and revenue, and integration with web 3 technologies. Experienced in building and launching all categories of content within streaming products, including live, music, sports, original programming, short and long form series on AVOD, SVOD. I specialize in helping early to mid-stage businesses build culturally significant brands, products, and go-to-market strategies designed to enable fundraising and revenue growth.
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Chief Marketing OfficerMintx May 2022 - Jun 2023Los Angeles, Ca, UsLed marketing and product development for MINTX's blockchain-based customer engagement platform. MINTX empowers brands, artists, and IP holders to effortlessly create turnkey membership experiences. -
Head Of MarketingCaffeine Oct 2021 - Apr 2022San Francisco, California, UsLed marketing for the live-streaming platform focused on sports and entertainment. -
Head Of Content & Community MarketingCaffeine Nov 2018 - Oct 2021San Francisco, California, UsLead marketing strategy and execution for creator and community content for the emerging live streaming startup. Created team responsible for campaign strategy, creative development, social, editorial, and platform engagement to drive user acquisition and audience retention.
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Originals Marketing LeadHulu Jan 2016 - Oct 2018Santa Monica, Ca, UsMarketing Lead for Tentpole Original Series, Films, and VR Experiences.Focused on developing brand identity for priority titles and overall campaign strategy including creative, media, and communications to drive growth and consumption.Oversee ground-breaking, performance driven campaigns for Originals including Castle Rock, Catch-22, Future Man, The Path, Difficult People and more. Partnered with Google and Spotify to launch first-to-market consumer experiences to showcase content and develop audiences.Marketing lead on Hulu's VR content initiative, tasked with pushing the boundaries of emerging tech and helping shape consumer adoption to new formats of entertainment. -
Content Marketing ManagerHulu Jan 2014 - Dec 2015Santa Monica, Ca, UsStrategic Lead in comprehensive Content Marketing Campaigns for Originals and Licensed content. Managed show strategy and execution across paid, owned, and earned to drive brand demand, growth and consumer engagement. Managed multiple agencies, vendors and talent during marketing life cycle.Collaborated closely with Distribution, Growth, and Product teams to integrate content across all consumer touch points on and off channel. Developed Hulu Originals brand identity and go to market playbook. Created a standardized Marketing Brief that is institutionalized across the business.
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Marketing CoordinatorHulu Aug 2012 - Dec 2013Santa Monica, Ca, UsEarly member of the newly formed marketing team, responsible for helping architect and build foundation for Content Marketing across Originals, Licensed and Acquisitions during high-growth period of company. Lead marketing creative development for first Hulu Original Series slate and Originals brand identity which are still in use today. Oversaw social strategy and execution, including management and distribution of all content syndicated via Hulu's YouTube channel. Sourced and onboarded Hulu's first marketing asset database. Owned, created and maintained all assets and managed delivery to cross-functional partners. Managed overall Content Marketing budget.
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Promotions Associate | Online Marketing AssociateDreamworks Animation Jan 2011 - Aug 2012Glendale, Ca, UsDeveloped co-branded promotional opportunities for both domestic and international audiences for animation studio responsible for creating animated feature films, television programs and online virtual worlds.Created international promotional products for Kung-Fu Panda 2; distributed over 500k units across foreign territories. Managed relationships with technology partners HP, Intel, Samsung, and others to develop creative strategy and market titles such as Kung-Fu Panda 2, Madagascar 3, Megamind, Puss in Boots, and Rise of the Guardians. Supported development of online creative campaigns and leveraged use of owned channels, Facebook and Twitter to create paid and earned media for Kung-Fu Panda 2, Madagascar 3, Megamind, Puss in Boots, Rise of the Guardians, and more. -
Outreach AssociateDreamworks Animation Apr 2010 - Jan 2011Glendale, Ca, UsWorked with talent acquisition to support recruitment and secure world-class talent during critical phase to develop and deliver new animated feature films. Created and cultivated relationships with top university candidates to position DWA as the employer of choice.
Michael Krider Skills
Michael Krider Education Details
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Indiana University BloomingtonThe Media School; Marketing And Advertising
Frequently Asked Questions about Michael Krider
What company does Michael Krider work for?
Michael Krider works for Wyld
What is Michael Krider's role at the current company?
Michael Krider's current role is Founder and CEO.
What is Michael Krider's email address?
Michael Krider's email address is mc****@****ail.com
What is Michael Krider's direct phone number?
Michael Krider's direct phone number is +181258*****
What schools did Michael Krider attend?
Michael Krider attended Indiana University Bloomington.
What are some of Michael Krider's interests?
Michael Krider has interest in Animal Welfare, Arts And Culture.
What skills is Michael Krider known for?
Michael Krider has skills like Online Marketing, Digital Marketing, Facebook, Social Media, Marketing, Digital Media, Online Advertising, Photoshop, Creative Direction, Content Strategy, Photography, Television.
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