Michael Clarke Email & Phone Number

Nottingham, Gb

Main responsibilities:* Management of Corporate and Digital Communications teams – supporting the External Affairs Manager to develop the communications strategies.* Lead the team through the day-to-day operational support and guidance to enable the team to effectively deliver the strategic action plan. This includes proactive external and internal communications, consolidated branding, community engagement, as well as social media and website development.* Monitor and evaluate team… Show more Main responsibilities:* Management of Corporate and Digital Communications teams – supporting the External Affairs Manager to develop the communications strategies.* Lead the team through the day-to-day operational support and guidance to enable the team to effectively deliver the strategic action plan. This includes proactive external and internal communications, consolidated branding, community engagement, as well as social media and website development.* Monitor and evaluate team performance through regular reporting and analysis.* Develop new communications initiatives to support the business’s wider strategy goals, in particular activities aligned with business objectives and its wider innovation programme.* Represent National Grid and take an active part at communications-related industry forums at national level, including the Media and Campaign Delivery Group and Communications Task Group.* Setting and overseeing the Corporate Social Responsibility and STEM activity. Key achievements:* Developed and lead the delivery of the company Corporate Giving Scheme, dedicated to supporting vulnerable communities. Initially created and launched within two weeks of the pandemic lockdown, the scheme has delivered £11million funding to over 1,000 good causes, estimated to have benefited over 1 million people in the UK.* Implemented real-time media monitoring and media reputation analysis. Focused, proactive media communications resulted in improved media sentiment from 6th to 2nd industry ranking within 18 months.* Completed a business-wide rebrand, delivering brand guidelines, templates and icons, including the production of 300+ publications.* Overhauled the company’s customer awareness campaign – introducing cohesive content with a series of more targeted advertising. Raised awareness to 65% region-wide.* Introduced the social media operations and strategy. Currently, National Grid is number 1 in the industry for social media following and engagement. Show less

Castle Donington, Derbyshire, United Kingdom

Main responsibilities:* Management of Corporate and Digital Communications teams – supporting the External Affairs Manager to develop the communications strategies.* Lead the team through the day-to-day operational support and guidance to enable the team to effectively deliver the strategic action plan. This includes proactive external and internal communications, consolidated branding, community engagement, as well as social media and website development.* Monitor and evaluate team… Show more Main responsibilities:* Management of Corporate and Digital Communications teams – supporting the External Affairs Manager to develop the communications strategies.* Lead the team through the day-to-day operational support and guidance to enable the team to effectively deliver the strategic action plan. This includes proactive external and internal communications, consolidated branding, community engagement, as well as social media and website development.* Monitor and evaluate team performance through regular reporting and analysis.* Develop new communications initiatives to support the business’s wider strategy goals, in particular activities aligned with business objectives and its wider innovation programme.* Represent National Grid and take an active part at communications-related industry forums at national level, including the Media and Campaign Delivery Group and Communications Task Group.* Setting and overseeing the Corporate Social Responsibility and STEM activity. Key achievements:* Developed and lead the delivery of the company Corporate Giving Scheme, dedicated to supporting vulnerable communities. Initially created and launched within two weeks of the pandemic lockdown, the scheme has delivered £11million funding to over 1,000 good causes, estimated to have benefited over 1 million people in the UK.* Implemented real-time media monitoring and media reputation analysis. Focused, proactive media communications resulted in improved media sentiment from 6th to 2nd industry ranking within 18 months.* Completed a business-wide rebrand, delivering brand guidelines, templates and icons, including the production of 300+ publications.* Overhauled the company’s customer awareness campaign – introducing cohesive content with a series of more targeted advertising. Raised awareness to 65% region-wide.* Introduced the social media operations and strategy. Currently, National Grid is number 1 in the industry for social media following and engagement. Show less

Reporting to the Group Corporate Affairs Director, I oversaw the design, development and successful delivery of a comprehensive corporate communications and stakeholder engagement strategy that promotes the company’s key activities and achievements, enhances its reputation and supports its wider strategic goals. Managing a team of twenty, key roles and responsibilities were:Stakeholder engagement:* Have overall ownership for National Grid’s core engagement programme… Show more Reporting to the Group Corporate Affairs Director, I oversaw the design, development and successful delivery of a comprehensive corporate communications and stakeholder engagement strategy that promotes the company’s key activities and achievements, enhances its reputation and supports its wider strategic goals. Managing a team of twenty, key roles and responsibilities were:Stakeholder engagement:* Have overall ownership for National Grid’s core engagement programme, including the delivery of annual workshops, willingness to pay research, citizens panels and deliberative focus groups* Own the process for delivering synthesis reports after every engagement stage, and a triangulation process where feedback requires further testing and refinement* Deliver bespoke insight into the needs of customers and ensure these are represented appropriately within National Grid’s Business Plan* Support senior managers around the business to deliver bespoke engagement plans Corporate communications* Target an expansion in the volume and efficacy of National Grid’s external communications* Deliver a revamped, modernised customer awareness campaign with improved impact analysis* Create a crisis communications policy, detailed activation plan and test scenarios* Launch and deliver an enduring annual charitable giving fund* Launch an employee volunteering programme*Have overall ownership for the continued roll-out of a single, consistent brand refresh for the business* Deliver a proactive media campaign to raise National Grid’s profile in relation to our industry leadership in this area* Have overall ownership for a wide ranging and engaging internal communications programme * Build a ‘Corporate Planner’ to enable strategic, proactive external communications Show less

Main responsibilities:* Developing media relations through managing reactive enquiries and producing proactive press releases and positive associations with local and trade media.* Headed up the company’s social media activity across all platforms, including the identification, development and creation of new social media opportunities, as well as the production of campaigns and ongoing content.* Assisted in the creation of marketing communications literature and digital media… Show more Main responsibilities:* Developing media relations through managing reactive enquiries and producing proactive press releases and positive associations with local and trade media.* Headed up the company’s social media activity across all platforms, including the identification, development and creation of new social media opportunities, as well as the production of campaigns and ongoing content.* Assisted in the creation of marketing communications literature and digital media, including corporate videos.* Co-ordinated and prepared the Corporate Communications team statistics and key highlights for regulatory reporting.* Contributed to the development of WPD’s staff magazine. Key achievements:* Supported and involved in the creation, implementation and delivery of the national 105 customer awareness campaign.* Generated the idea and developed the ‘Be Winter Ready’ national campaign, which earned wide customer and stakeholder engagement. The campaign is now in its fourth year and has become a staple annual campaign.* Delivered the Apprentice Recruitment Campaign and achieved ‘Best Digital Communications Campaign’ at the CIPR Midlands Awards, while also being shortlisted at national awards.* Responsible for the introduction and delivery of social media from its inception in 2013. This included developing social media policy, strategy and processes and now includes the management of four social media channels, which now earns 80,000 followers.* Project managed the redesign and redevelopment of the company website, which included the launch of the company’s first live power cut map and online connections form. Show less

Main responsibilities:* Provided commercial support and guidance to the New Connections business, ensuring compliance with regulatory, legal and brand standards.* Co-ordinated ad-hoc projects that aimed to find solutions or deliver improvements to benefit business processes and customer performance.* Managed, maintained and developed the Connections website, including content management and user acceptance testing.* Created content and material for presentations at internal and… Show more Main responsibilities:* Provided commercial support and guidance to the New Connections business, ensuring compliance with regulatory, legal and brand standards.* Co-ordinated ad-hoc projects that aimed to find solutions or deliver improvements to benefit business processes and customer performance.* Managed, maintained and developed the Connections website, including content management and user acceptance testing.* Created content and material for presentations at internal and external events. Key achievements:* Management of internal communications campaign helped the company to achieve 99% pass rate in guaranteed standards of performance.* Overhauled connections customer communications to ensure brand compliance and received positive customer feedback.* Implemented user experience improvements through the redesign and restructure of connections website, increasing web views by 60% in its first year and earning a £50,000 Ofgem flagship award for innovation through the production of a Distributed Generation map. Show less

Education record

Education record