Michael Classen Email & Phone Number

Manhattan Beach, California, US

Boston, MA, US

• Managed and served national accounts in varied levels of distribution through forecasting, strategic planning, market analysis, sales, and establishment of growth sales plans. Developed and implemented key seasonal.
• Sales & Profitability: Achieved high double digit sales increases each year while meeting and exceeding margin plans.
• Key Account Management: Collaborated with all departments, including buying, business planning, merchandising, marketing and management within account base to develop comprehensive plans for success.
• Collaborative Assessment: Worked with Converse Merchandising, Planning, and Marketing teams to create comprehensive strategy that provided best opportunity to meet and exceed seasonal sales objectives.
• Sales Innovation: Implemented gender specific product segmentation program increasing sales and productivity of the account.
• Account Analysis: Utilized sales metrics to identify sales patterns during seasonal selling periods to identify and establish accounts’ best practices moving forward.

Boston, MA, US

Boston, MA, US

• Sold athletic footwear, apparel, and accessories to all levels of distribution through applied business planning, forecasting, and sales of current account base, as well as obtained new clientele. Proficiently managed.
• Sales & Accomplishments: Achieved #1 ranking of independent sales force by growing business 173% to plan in 2003. Ranked consistently among top 15% of sales force.
• Sales & Profitability: Repeatedly grew business year over year with double digit growth while maintaining healthy overall profit margin. Peak growth years topped out at 173% and 135% to plan.
• Business Development: Generated new regional accounts which increased sales 145% and contributed to $4.6M+ in additional business revenue over 6 year period.
• Strategic Development: Implemented full line footwear, apparel, and accessories assortments, to capitalize on maximizing retail brand penetration.
• Team Sales: Worked with team dealers to establish athletic sales programs that facilitated needs of local and regional athletic organizations.

• Responsible for providing market and consumer database information based on identifying customer’s needs. Negotiated terms of sales agreement and closed sales. Developed a successful customer base by building lasting.
• Consistently achieved and surpassed sales expectations, while increasing profit margin.
• Developed and implemented a sales program resulting in an overall increase in productivity for the company.

Bachelor Of Arts (B.A.), Psychology

Education record