• Promoted into this newly created role, with full P&L, I am responsible for the brand direction and business strategy in the EMEA marketplace, including all GTM and trade marketing, while partnering with the EMEA sales, e-commerce, and retail teams to achieve brand objectives. • Supervise the EMEA merchandising, design, and marketing teams (nine team members in the EMEA headquarters and eight marketing managers throughout EMEA). • Consistently receives positive employee feedback during reviews for collaborative leadership style, receptiveness to ideas, communication style, and encouragement of and contribution to employees’ personal and career growth.• Successfully works with cross-functional teams to implement marketing and distribution strategies (which in turn drives sales growth and sell-through), creates product exemplifying brand image, maximizes category presence, and identifies new product strategies and opportunities for existing accounts and channels. • Creates departmental plans and processes and manage resources to achieve financial and operational objectives.

Experience:• Globally across all regions and channels, with full P&L, led product development, product management, and merchandising strategy and execution for footwear and apparel.• Directed and coordinated global product briefs, selection, and placement within regional headquarters and sub-regional offices, as well as with licensees, licensors, and third-party sales and distributors.• Knowledgeable as to the entire footwear and apparel product cycle, from merchandising, design, product development, and sourcing through manufacturing, delivery, and distribution.• Supervised two regional directors, nine heads of product, and twelve merchandisers across the Americas, EMEA, and APAC. Achievements:• Established the seasonal strategy for over 3,700 SKUs annually within four collections, including leading the hindsight analysis and line plan creation, setting KPIs, managing the successful execution of calendars and milestones for overlapping seasons and categories, encouraging market relevant product, and elevating brand aesthetics. • Developed a strategy for brand and organizational realignment, including calendars, positions, objectives, and brand identity. • Increased margins for footwear by 520 bsp and apparel by 450 bsp from 2016 to 2018.• Established new sales and distribution strategies as well as product vision for footwear and apparel.

Experience:• Maintained excellent working relationships with factories with extensive travel overseas to negotiate pricing and oversee quality control. • In order to achieve effective product margin and on-time shipping, managed vendor selection and allocation, materials sourcing, and materials consolidation programs.Achievements:In the first year running SMU and athlete business, increased margins to 43% and 49%, respectively.

As the SMU Senior Designer/Merchandiser, responsible for 14.3% increase in sales volume over an eighteen-month period, 3% increase in weighted margins, and 7% increase in production orders.

Experience:• Managed design, fabric, and color direction for mens apparel, (running and training)team footwear, margin, sales, and forecast to execute line building.• Oversaw calendar deadlines with six to ten-month lead-time.• Supervised two fit technicians, one trims specialist, and one tech pack specialist.• Established procedures for new custom ordering system, fittings, and tech packs. • Performed market research for strategic product placement and growth opportunities, which demonstrated a high degree of initiative.• Traveled extensively overseas and established solid vendor relationships.Achievements:• Consistently developed on-trend and innovative products.• Developed precise sizing requirements that resulted in higher customer satisfaction ratings and sales.• Received positive feedback for presentations to regional sales representatives and specialty Gold Accounts.

Experience:• Oversaw domestic development of mens, juniors, snow, and girls apparel and accessories.• Managed design and development of eighty pages of color catalogs for four seasons.• Supervised two employees.• Oversaw account relations with over twenty vendors. Achievements:• Assisted in the design, engineering, and launch of the first Billabong Denim line. • Due to effective decision-making, consistently surpassed company goals and increased sales.• Average Margins: 10% increase due to the establishment of alternative manufacturing sources for domestic denim.