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Michael Cleghorn is listed as Trend Forecasting Expert to Lifestyle Retail + Wholesale + Interior Design | Break-through Trend Intelligence | Consulting at MC&Co - Brand | Product | Presentation, a company with 3 employees, based in Melbourne, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Michael Cleghorn.
Michael Cleghorn previously worked as Founder and CEO at Mc&Co - Brand | Product | Presentation and Head of Marketing and Merchandise at Eden Gardens. Michael Cleghorn holds Senior from St Pauls School Brisbane.
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From humble beginnings working as a storeman for a prestigious Interior Designer, to founding a break-through global trend forecasting system for the home lifestyle industry as part of MC & Co, I have lived and breathed interior design and decoration for over 30 years.At my core, I believe that being surrounded by beauty brings peace, enrichment, and a better frame of mind, whatever the style is that suits the individual.It brings joy and creates beautiful storytelling.But understanding the different personal styles of beauty, particularly at a commercial level, has to be a science - not an opinion - and should be based on global data, research, and formulas.Decision-making for buying, developing, designing, and selling in the interiors, homewares and furnishings industry has to be founded on outcomes, and RELEVANT commercial viability.This is exactly why I, along with my business partner, developed the Trend Intelligence System as part of MC & Co Trend Forecasters.It brings trends and information from all around the world together, into one cohesive platform so retailers, manufacturers, distributors, and leading interior designers can get absolute clarity on their brand aesthetic, and how their specific clients and customers will engage with their product ranges and concepts.I personally find it so rewarding when we take our clients through our process - it’s an ‘aha’ moment when they understand the science and intelligence that is the system foundation when they can see that they can interpret the trends to suit their own customer and understand their specific aspirations.The most common reaction I get when we present our system is this:‘This is so easy to understand. Plus I can actually use this information to improve my business, my communications to team members, to CEO’s, to clients. Wow.’The thing that really gives me satisfaction? Seeing a product or concept which has been created using our trend forecasting systems and reports actually come to life.That is something truly wonderful.You will find our Trend Reports and Forecasts invaluable if you are in the Interiors/ homewares / furnishing / lifestyle / retail industry working across:• Brand & Product Development• Merchandise & Buying Management• Marketing & Communications• Retail Operations Management• Project ManagementFind out what makes YOUR brand special, what YOUR customers aspire to, and access our industry insights and knowledge in one place.Please feel free to email me at hello@mcco.com.au.
Listed skills include Marketing Management, E Commerce, Visual Merchandising, Multi Channel Retail, and 28 others.
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Byron Bay
I’m the M in MC&Co and established the consultancy in 2011. The logical and consistent approach to how we work in a creative field is at the core of our philosophy. Being creative and artistic and admiring the aesthetics of our industry is great, but without logical processes and intelligent business decisions, you won’t thrive long in retail manufacturing.
Sydney, Australia
Eden Gardens is a market leading plant life and home lifestyle branded concept chain of 3 stores. In this project role I led a small team to develop brand, product and marketing strategies to support a planned business expansion from 3 - 20 stores over a 5 year period.
Australia
Freedom is one of Australasia's leading lifestyle brands within the furniture and homewares industry with over 70 stores. I was responsible for leading and mentoring a diverse team of 35 people.Key areas of accountability for this role included high level customer service and relationship management; CEO and Board Reporting; ensuring the clarity and.
Minc Consulting provided consulting services for the retail industry. The client portfolio included:- Zak global- Capt’n Snooze- Barbeques Galore,- Sheridan/Actil,- AH Beard- KD Concepts- Hottopic Australia- Reed Exhibitions- Morton consulting - Breville The consulting services included: - Strategic product planning to deliver client business outcomes..
In this role I created retail homewares stores concept, product range & marketing strategy; sourced manufacturers from over 30 international suppliers; designed & developed product of over 2,800 exclusive items and achieved intake margin in excess of 70% with minimum production quantities of as low as 30% of standard.
In this role I consistently delivered budgeted gross profit; reduced all operating expenses by 12%; increased sales in homewares by 15%; project managed the National Conference in 2001; represented Freedom giving keynote address at the Sydney International Furniture Fair & Spanish Interior Design Expo in 2001.
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Michael Cleghorn works for MC&Co - Brand | Product | Presentation.
Michael Cleghorn is listed as Trend Forecasting Expert to Lifestyle Retail + Wholesale + Interior Design | Break-through Trend Intelligence | Consulting at MC&Co - Brand | Product | Presentation.
Michael Cleghorn is based in Melbourne, Victoria, Australia while working with MC&Co - Brand | Product | Presentation.
Michael Cleghorn has worked for Mc&Co - Brand | Product | Presentation, Eden Gardens, Freedom Furniture, Minc Consulting, and Strandbags.
Michael Cleghorn's colleagues at MC&Co - Brand | Product | Presentation include Steven Worthy and Gianpaolo Frigerio.
You can use AeroLeads to view verified contact signals for Michael Cleghorn at MC&Co - Brand | Product | Presentation, including work email, phone, and LinkedIn data when available.
Michael Cleghorn holds Senior from St Pauls School Brisbane.
Michael Cleghorn is listed with skills including Marketing Management, E Commerce, Visual Merchandising, Multi Channel Retail, Brand Development, Retail, Sales, and Trend Analysis.
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