From humble beginnings working as a storeman for a prestigious Interior Designer, to founding a break-through global trend forecasting system for the home lifestyle industry as part of MC & Co, I have lived and breathed interior design and decoration for over 30 years.At my core, I believe that being surrounded by beauty brings peace, enrichment, and a better frame of mind, whatever the style is that suits the individual.It brings joy and creates beautiful storytelling.But understanding the different personal styles of beauty, particularly at a commercial level, has to be a science - not an opinion - and should be based on global data, research, and formulas.Decision-making for buying, developing, designing, and selling in the interiors, homewares and furnishings industry has to be founded on outcomes, and RELEVANT commercial viability.This is exactly why I, along with my business partner, developed the Trend Intelligence System as part of MC & Co Trend Forecasters.It brings trends and information from all around the world together, into one cohesive platform so retailers, manufacturers, distributors, and leading interior designers can get absolute clarity on their brand aesthetic, and how their specific clients and customers will engage with their product ranges and concepts.I personally find it so rewarding when we take our clients through our process - it’s an ‘aha’ moment when they understand the science and intelligence that is the system foundation when they can see that they can interpret the trends to suit their own customer and understand their specific aspirations.The most common reaction I get when we present our system is this:‘This is so easy to understand. Plus I can actually use this information to improve my business, my communications to team members, to CEO’s, to clients. Wow.’The thing that really gives me satisfaction? Seeing a product or concept which has been created using our trend forecasting systems and reports actually come to life.That is something truly wonderful.You will find our Trend Reports and Forecasts invaluable if you are in the Interiors/ homewares / furnishing / lifestyle / retail industry working across:• Brand & Product Development• Merchandise & Buying Management• Marketing & Communications• Retail Operations Management• Project ManagementFind out what makes YOUR brand special, what YOUR customers aspire to, and access our industry insights and knowledge in one place.Please feel free to email me at hello@mcco.com.au.