Michael Cober is a Vancouver based designer and educator with over 25 years of experience helping clients develop strategies that achieve business objectives and unlock brand potential. As a design educator Michael encourages his students to apply their skills to difficult problems and challenges in order to develop design solutions that create value and have a positive impact on the world. A professional member of the Design Professionals of Canada, Michael served on the national executive as VP Certification working on the development and implementation of an inclusive and comprehensive certification system for design professionals.