Executive with a solid performance in Business Management focussed on Technology e Commercial (Sales & Marketing), occupying C-Level positions in national and multinational companies as well as startups in the consumer goods industry (FMCG).Strong track record in strategic management of business on various fronts with a focus on the development growth initiatives, aligned to the strategic objectives of the company. Expertise in Project Management and international rollouts with complex and dynamic context, targeting high impact delivery in order to maximize efficiency and effectiveness of operations by leading multicultural, high-performance teams.Proven track record of creating strategic partnerships, winning investments, managing P&L and launching digital products with risk assessment and cost management front of mind.Dealt with global negotiations, starting and maintaining strong relationships with internal and external stakeholders, suppliers, partners, from every area of business and all levels of the corporate hierarchy. Was a guest speaker in Davos 2020, presenting "Marketing in esports and gaming”.Strategic profile, assertive and focussed on relationships, alongside results, negotiation, emotional intelligence, empathy and sustainable performance of organizations.Advanced user of SAP, Salesforce, Power BI and Microsoft Office.
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General ManagerBrp Jun 2024 - PresentValcourt, Qc, Ca -
Co-Founder | CeoGameflavor Sep 2023 - Jun 2024Heidelberg, Baden-Württemberg, De• Responsible for leading the start-up, gaining co-founder title and positioning the firm as a leader in in-game branding, specialized in the production of collectible items.• Managing all aspects of the business with a team of 9, responsible for all areas commercial, administrative, financial, technological and operational with a focus on growth and attracting investment.• Responsible for strategic planning, setting policies and the expansion of current business as well as the development of new business.• Solid performance in negotiations with retail and implementing the strategy for direct to consumer (DTC), adopting a rigorous approach to cost optimization.• Transformation of the business from a position of significant debt to profitable operations, achieving an efficient management of the P&L. -
Global Director – MartechAb Inbev Apr 2021 - Aug 2023Leuven, Be• Strategic and multifunctional leadership in Marketing Technology, responsible for the pillars of Da Vinci (CMS managing 2.000 websites), revenue-driving products (consumer activations and e-commerce platforms) and initiatives related to technology for partnerships and events.• Focal point for the establishment of partnerships and vital connections between the Zé Delivery app and marketing campaigns, playing a crucial role in increasing sales. Understanding full sales and marketing processes through spending months with the teams on the street to create and improve process maps.• Critical contribution to the Budweiser World Cup project, managing the Man Of The Match voting innovation at the Bud Hotel in Qatar.• Responsible for Commercial Strategic Reporting project, supervising the collection of data, needed for generating fundamental insights for all marketing campaigns. • Managing 4 senior managers and a team totalling high performing 94 professionals, guaranteeing operational excellence and efficiency.• Stakeholder management, establishing and maintain relationships both internally with Global and Zones, and externally, with customers, suppliers, and strategic partners. -
Senior Manager – Martech EuropeAb Inbev Jul 2016 - Mar 2021Leuven, Be• Responsible for planning, definition and implementation of the solutions needed for Marketing in Europe, managing a team of 6 direct reports specialized in Support and Project Management.• Leading all demands for the areas of Marketing and ZX Ventures for the European zone, managing the innovation & growth hub with the objective to develop and invest in new products and business lines to serve emerging consumer demands: uniting product, service and technology.• Taking part in operational management, effectively contributing to the digital transformation of the firm, optimising commercial practices and the exponential growth of the business.
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Product Marketing ManagerAccenture Belgium & Luxembourg Sep 2014 - Jul 2016Brussels, Brussels Region, Be• Management of the Product Marketing area for Salesforce Benelux, with a team of 5 employees, working directly under supervision of the team responsible for Salesforce implementation. • Leading Sales and Marketing initiatives, including the full sales cycle, from Planning through customer success management to guarantee enduring results and client satisfaction.• Customer focus, using innovative and effective approaches in collaboration with the consulting teams to promote a culture of excellence and continuous improvements. -
Sales And Marketing ConsultantAccenture Belgium & Luxembourg Sep 2012 - Sep 2014Brussels, Brussels Region, Be• Consultant specialised in Salesforce, coordinating projects in Sales and Marketing.• Played a fundamental role in the success of projects with companies such as Nestlé and Pepsi-Co• Responsible for defining sales and pricing strategies for the efficient implementation of projects with the aim of optimizing processes and boosting the customer base through innovative sales and marketing techniques, with a team of 2 employees focussed on delivering results of high quality.
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Business AnalystAccenture Belgium & Luxembourg Mar 2010 - Aug 2012Brussels, Brussels Region, Be• Specialist in Salesforce & Pricing, working on the design and implementation of pricing strategies with a focus on creating offline Prices and integrating salesforce solutions into business processes.• Within the scope of the product group, I am responsible for identifying business requirements, accompanying sales team during their visits to understand sales processes and identify improvements.• Serving large clients such as AB-Inbev and Nestlé playing a fundamental role in the B2B sales and technology process.
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Co-FounderTouch Of Babel Jan 2012 - Apr 2014
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InternThe Leading Edge Oct 2008 - Mar 2009
Michael Codd Education Details
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Harvard Business SchoolMba In Program For Leadership Development -
University Of SydneyMaster Of International Business
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Buckinghamshire New UniversityBachelor Of Sports Management
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St JozefinstituutMaths & Science
Frequently Asked Questions about Michael Codd
What company does Michael Codd work for?
Michael Codd works for Brp
What is Michael Codd's role at the current company?
Michael Codd's current role is General Manager LATAM Region @BRP.
What schools did Michael Codd attend?
Michael Codd attended Harvard Business School, University Of Sydney, Buckinghamshire New University, St Jozefinstituut.
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