Michael Codd Email & Phone Number

Valcourt, Qc, Ca

Heidelberg, Baden-Württemberg, De

• Responsible for leading the start-up, gaining co-founder title and positioning the firm as a leader in in-game branding, specialized in the production of collectible items.• Managing all aspects of the business with a team of 9, responsible for all areas commercial, administrative, financial, technological and operational with a focus on growth and attracting investment.• Responsible for strategic planning, setting policies and the expansion of current business as well as the development of new business.• Solid performance in negotiations with retail and implementing the strategy for direct to consumer (DTC), adopting a rigorous approach to cost optimization.• Transformation of the business from a position of significant debt to profitable operations, achieving an efficient management of the P&L.

Leuven, Be

• Strategic and multifunctional leadership in Marketing Technology, responsible for the pillars of Da Vinci (CMS managing 2.000 websites), revenue-driving products (consumer activations and e-commerce platforms) and initiatives related to technology for partnerships and events.• Focal point for the establishment of partnerships and vital connections between the Zé Delivery app and marketing campaigns, playing a crucial role in increasing sales. Understanding full sales and marketing processes through spending months with the teams on the street to create and improve process maps.• Critical contribution to the Budweiser World Cup project, managing the Man Of The Match voting innovation at the Bud Hotel in Qatar.• Responsible for Commercial Strategic Reporting project, supervising the collection of data, needed for generating fundamental insights for all marketing campaigns. • Managing 4 senior managers and a team totalling high performing 94 professionals, guaranteeing operational excellence and efficiency.• Stakeholder management, establishing and maintain relationships both internally with Global and Zones, and externally, with customers, suppliers, and strategic partners.

Leuven, Be

• Responsible for planning, definition and implementation of the solutions needed for Marketing in Europe, managing a team of 6 direct reports specialized in Support and Project Management.• Leading all demands for the areas of Marketing and ZX Ventures for the European zone, managing the innovation & growth hub with the objective to develop and invest in new products and business lines to serve emerging consumer demands: uniting product, service and technology.• Taking part in operational management, effectively contributing to the digital transformation of the firm, optimising commercial practices and the exponential growth of the business.

Brussels, Brussels Region, Be

• Management of the Product Marketing area for Salesforce Benelux, with a team of 5 employees, working directly under supervision of the team responsible for Salesforce implementation. • Leading Sales and Marketing initiatives, including the full sales cycle, from Planning through customer success management to guarantee enduring results and client satisfaction.• Customer focus, using innovative and effective approaches in collaboration with the consulting teams to promote a culture of excellence and continuous improvements.

Brussels, Brussels Region, Be

• Consultant specialised in Salesforce, coordinating projects in Sales and Marketing.• Played a fundamental role in the success of projects with companies such as Nestlé and Pepsi-Co• Responsible for defining sales and pricing strategies for the efficient implementation of projects with the aim of optimizing processes and boosting the customer base through innovative sales and marketing techniques, with a team of 2 employees focussed on delivering results of high quality.

Brussels, Brussels Region, Be

• Specialist in Salesforce & Pricing, working on the design and implementation of pricing strategies with a focus on creating offline Prices and integrating salesforce solutions into business processes.• Within the scope of the product group, I am responsible for identifying business requirements, accompanying sales team during their visits to understand sales processes and identify improvements.• Serving large clients such as AB-Inbev and Nestlé playing a fundamental role in the B2B sales and technology process.

Mba In Program For Leadership Development

Master Of International Business

Bachelor Of Sports Management

Wewi 8, Maths & Science