Michael Cohen

Michael Cohen Email and Phone Number

Vice President Of Product Management at TERMINAL X @ TERMINAL X
ramat gan, tel aviv, israel
Michael Cohen's Location
Israel, Israel
About Michael Cohen

Michael Cohen is a Vice President Of Product Management at TERMINAL X at TERMINAL X. He is proficient in Hebrew and English.

Michael Cohen's Current Company Details
TERMINAL X

Terminal X

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Vice President Of Product Management at TERMINAL X
ramat gan, tel aviv, israel
Website:
terminalx.com
Employees:
33
Michael Cohen Work Experience Details
  • Terminal X
    Vice President Of Product Management
    Terminal X Jan 2019 - Present
    Israel
  • Tenengroup Ltd.
    Head Of Product
    Tenengroup Ltd. May 2017 - Dec 2018
    Israel
  • Tradefxl
    Senior Product Manager
    Tradefxl Mar 2016 - Dec 2016
    Israel
    • Marketing attribution specialist - Product owner of all systems and models that helps to allocating dollar from a sale (deposit) to a marketing touch point that a customer was exposed to, such as: Affiliates site, Facebook Ads, Google AdWords, etc.• Tracking, measuring and analyzing user data using big data technologies.Optimizing every aspect of the product, from user acquisition and deposit to retention by creating dashboards, funnels and KPI analysis such as CPA and LTV.• Managing a group of backend java developers team to support all marketing complementary tools such as:o Server to Server Pixel trackingo Facebook API for create Custom Audiences and Facebook Ad leado Google AdWords Campaign Builder, allowing to create and optimized Google campaigns automatically in vast scales
  • Getstocks
    Vp Product Management
    Getstocks Oct 2014 - Jan 2016
    Israel
    ► Responsibility for all product definitions, project deliveries & activities (Mobile and Web)► Managing and hands-on technical documentations as PRD. Prioritizing stories of 2 weeks agile iterations as SCRUM Master► Taking a major role in turning business and back-office needs into fully operational product that runs the business, such as: Trading Desk, Customer Support, Compliance & Regulation, Analytics, Affiliation Program and Partners/Vendors Relationship► Extensive knowledge in the Stock Exchange universe, primarily in the US and EU markets
  • Perion
    Product Marketing Manager
    Perion Sep 2013 - Sep 2014
    Israel
    Mobile Apps Distribution SpecialistBeing part of creating “one stop app-promotion shop” platform which helpingapp-developer to run, optimize and scale user acquisition campaignsResponsible for building the platform back-end:► Running and optimizing campaigns automatically using API► Building infrastructure to run and manage RTB and Manual campaigns across the platform ► Reporting system to serve User Dashboard, Analytics and AccountingBuilding Apps from the Ground UpProduct Lead of two Mobile apps, “Molto” and “Tinies”, both for iOS and Android► Managed development of above apps from idea to live product. Created user flow diagrams and PRDs, collaborated with UX designers to develop interface and worked alongside engineers during development, QA and user testing.► Monitor Brand KPIs including “In-App Purchases” using Flurry, Localytics, AppsFlyer, App Annie and more► App Store[s] Management – Getting the company’s app to the market
  • Ness Technologies
    Business Unit Manager
    Ness Technologies Jun 2011 - Sep 2013
    Managing a business unit providing testing services for diverse customers in the hi-tech industry.Responsible for all aspects of running P&L unit, including:► Sales and presales► Opportunity management► Budget & resources management► Writing proposal for RFP bid responses► HR aspects
  • Sweetim
    Product Manager
    Sweetim Jan 2009 - May 2011
    Business opportunities analysis and full partner in the company roadmap creation.Product and Marketing requirements documentation (Writing PRD/MRD)Comprehensive BI analysis via OLAP tools.Experience with “AB test”, definitions, executions and analysis.Project managing – Part of the role of being a product manager is to lead the project from A to Z, including interfacing with all relevant factors inside and outside the company.
  • Icq
    Qa Manager
    Icq 2004 - 2009
  • Bmc Software
    Qa
    Bmc Software 2001 - 2004

Michael Cohen Education Details

  • Irony Hey Tel-Aviv
    Irony Hey Tel-Aviv

Frequently Asked Questions about Michael Cohen

What company does Michael Cohen work for?

Michael Cohen works for Terminal X

What is Michael Cohen's role at the current company?

Michael Cohen's current role is Vice President Of Product Management at TERMINAL X.

What schools did Michael Cohen attend?

Michael Cohen attended Irony Hey Tel-Aviv.

Who are Michael Cohen's colleagues?

Michael Cohen's colleagues are Noa Feldman, Emma Dukhan, Dana Marcovich, Nir Kelmer, Bar Shkalim, Nir Horvitz, Yarden Raz.

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