Michael Cohen Email & Phone Number

Israel

Israel

Israel

• Marketing attribution specialist - Product owner of all systems and models that helps to allocating dollar from a sale (deposit) to a marketing touch point that a customer was exposed to, such as: Affiliates site, Facebook Ads, Google AdWords, etc.• Tracking, measuring and analyzing user data using big data technologies.Optimizing every aspect of the product, from user acquisition and deposit to retention by creating dashboards, funnels and KPI analysis such as CPA and LTV.• Managing a group of backend java developers team to support all marketing complementary tools such as:o Server to Server Pixel trackingo Facebook API for create Custom Audiences and Facebook Ad leado Google AdWords Campaign Builder, allowing to create and optimized Google campaigns automatically in vast scales

Israel

► Responsibility for all product definitions, project deliveries & activities (Mobile and Web)► Managing and hands-on technical documentations as PRD. Prioritizing stories of 2 weeks agile iterations as SCRUM Master► Taking a major role in turning business and back-office needs into fully operational product that runs the business, such as: Trading Desk, Customer Support, Compliance & Regulation, Analytics, Affiliation Program and Partners/Vendors Relationship► Extensive knowledge in the Stock Exchange universe, primarily in the US and EU markets

Israel

Mobile Apps Distribution SpecialistBeing part of creating “one stop app-promotion shop” platform which helpingapp-developer to run, optimize and scale user acquisition campaignsResponsible for building the platform back-end:► Running and optimizing campaigns automatically using API► Building infrastructure to run and manage RTB and Manual campaigns across the platform ► Reporting system to serve User Dashboard, Analytics and AccountingBuilding Apps from the Ground UpProduct Lead of two Mobile apps, “Molto” and “Tinies”, both for iOS and Android► Managed development of above apps from idea to live product. Created user flow diagrams and PRDs, collaborated with UX designers to develop interface and worked alongside engineers during development, QA and user testing.► Monitor Brand KPIs including “In-App Purchases” using Flurry, Localytics, AppsFlyer, App Annie and more► App Store[s] Management – Getting the company’s app to the market

Managing a business unit providing testing services for diverse customers in the hi-tech industry.Responsible for all aspects of running P&L unit, including:► Sales and presales► Opportunity management► Budget & resources management► Writing proposal for RFP bid responses► HR aspects

Business opportunities analysis and full partner in the company roadmap creation.Product and Marketing requirements documentation (Writing PRD/MRD)Comprehensive BI analysis via OLAP tools.Experience with “AB test”, definitions, executions and analysis.Project managing – Part of the role of being a product manager is to lead the project from A to Z, including interfacing with all relevant factors inside and outside the company.