Michael Cohen Email and Phone Number
Michael Cohen is a Vice President Of Product Management at TERMINAL X at TERMINAL X. He is proficient in Hebrew and English.
Terminal X
View- Website:
- terminalx.com
- Employees:
- 33
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Vice President Of Product ManagementTerminal X Jan 2019 - PresentIsrael -
Head Of ProductTenengroup Ltd. May 2017 - Dec 2018Israel -
Senior Product ManagerTradefxl Mar 2016 - Dec 2016Israel• Marketing attribution specialist - Product owner of all systems and models that helps to allocating dollar from a sale (deposit) to a marketing touch point that a customer was exposed to, such as: Affiliates site, Facebook Ads, Google AdWords, etc.• Tracking, measuring and analyzing user data using big data technologies.Optimizing every aspect of the product, from user acquisition and deposit to retention by creating dashboards, funnels and KPI analysis such as CPA and LTV.• Managing a group of backend java developers team to support all marketing complementary tools such as:o Server to Server Pixel trackingo Facebook API for create Custom Audiences and Facebook Ad leado Google AdWords Campaign Builder, allowing to create and optimized Google campaigns automatically in vast scales
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Vp Product ManagementGetstocks Oct 2014 - Jan 2016Israel► Responsibility for all product definitions, project deliveries & activities (Mobile and Web)► Managing and hands-on technical documentations as PRD. Prioritizing stories of 2 weeks agile iterations as SCRUM Master► Taking a major role in turning business and back-office needs into fully operational product that runs the business, such as: Trading Desk, Customer Support, Compliance & Regulation, Analytics, Affiliation Program and Partners/Vendors Relationship► Extensive knowledge in the Stock Exchange universe, primarily in the US and EU markets
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Product Marketing ManagerPerion Sep 2013 - Sep 2014IsraelMobile Apps Distribution SpecialistBeing part of creating “one stop app-promotion shop” platform which helpingapp-developer to run, optimize and scale user acquisition campaignsResponsible for building the platform back-end:► Running and optimizing campaigns automatically using API► Building infrastructure to run and manage RTB and Manual campaigns across the platform ► Reporting system to serve User Dashboard, Analytics and AccountingBuilding Apps from the Ground UpProduct Lead of two Mobile apps, “Molto” and “Tinies”, both for iOS and Android► Managed development of above apps from idea to live product. Created user flow diagrams and PRDs, collaborated with UX designers to develop interface and worked alongside engineers during development, QA and user testing.► Monitor Brand KPIs including “In-App Purchases” using Flurry, Localytics, AppsFlyer, App Annie and more► App Store[s] Management – Getting the company’s app to the market -
Business Unit ManagerNess Technologies Jun 2011 - Sep 2013Managing a business unit providing testing services for diverse customers in the hi-tech industry.Responsible for all aspects of running P&L unit, including:► Sales and presales► Opportunity management► Budget & resources management► Writing proposal for RFP bid responses► HR aspects -
Product ManagerSweetim Jan 2009 - May 2011Business opportunities analysis and full partner in the company roadmap creation.Product and Marketing requirements documentation (Writing PRD/MRD)Comprehensive BI analysis via OLAP tools.Experience with “AB test”, definitions, executions and analysis.Project managing – Part of the role of being a product manager is to lead the project from A to Z, including interfacing with all relevant factors inside and outside the company.
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Qa ManagerIcq 2004 - 2009 -
QaBmc Software 2001 - 2004
Michael Cohen Education Details
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Irony Hey Tel-Aviv
Frequently Asked Questions about Michael Cohen
What company does Michael Cohen work for?
Michael Cohen works for Terminal X
What is Michael Cohen's role at the current company?
Michael Cohen's current role is Vice President Of Product Management at TERMINAL X.
What schools did Michael Cohen attend?
Michael Cohen attended Irony Hey Tel-Aviv.
Who are Michael Cohen's colleagues?
Michael Cohen's colleagues are Noa Feldman, Emma Dukhan, Dana Marcovich, Nir Kelmer, Bar Shkalim, Nir Horvitz, Yarden Raz.
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Michael Cohen
Deputy Ceo At Israel Railways Ltd. | Vp Of Infrastructure | Vp Of Hr | Driving Innovation, Efficiency, And SustainabilityNess Ziona -
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