Michael Cohen Email & Phone Number

Israel

Israel

Israel

• Marketing attribution specialist - Product owner of all systems and models that helps to allocating dollar from a sale (deposit) to a marketing touch point that a customer was exposed to, such as: Affiliates site.
• Tracking, measuring and analyzing user data using big data technologies.Optimizing every aspect of the product, from user acquisition and deposit to retention by creating dashboards, funnels and KPI analysis such as.
• Managing a group of backend java developers team to support all marketing complementary tools such as:o Server to Server Pixel trackingo Facebook API for create Custom Audiences and Facebook Ad leado Google AdWords.

Israel

► Responsibility for all product definitions, project deliveries & activities (Mobile and Web)► Managing and hands-on technical documentations as PRD. Prioritizing stories of 2 weeks agile iterations as SCRUM Master► Taking a major role in turning business and back-office needs into fully operational product that runs the business, such as: Trading Desk.

Israel

Mobile Apps Distribution SpecialistBeing part of creating “one stop app-promotion shop” platform which helpingapp-developer to run, optimize and scale user acquisition campaignsResponsible for building the platform back-end:► Running and optimizing campaigns automatically using API► Building infrastructure to run and manage RTB and Manual campaigns across.

Managing a business unit providing testing services for diverse customers in the hi-tech industry.Responsible for all aspects of running P&L unit, including:► Sales and presales► Opportunity management► Budget & resources management► Writing proposal for RFP bid responses► HR aspects

Business opportunities analysis and full partner in the company roadmap creation.Product and Marketing requirements documentation (Writing PRD/MRD)Comprehensive BI analysis via OLAP tools.Experience with “AB test”, definitions, executions and analysis.Project managing – Part of the role of being a product manager is to lead the project from A to Z.