Michael Colletto Email & Phone Number

Philadelphia, Pa, Us

Grand Rapids, Mi

Lead the disciplines of research, information architecture, content strategy, copywriting, analytics, and optimization across the company; help remove barriers to my team’s growth and success; gain an intimate understanding of each client’s brand, business objectives, and audiences—then champion all three through all phases of work; gather, organize, and glean insight from qualitative and quantitative data; understand and organize information in ways that make sense to both people and machines; craft content and microcopy that is meaningful and precise; guide the design and optimization of the user experience. Clients include organizations like ArtPrize, Hope College, Herman Miller, Zondervan, Studio C!, and The City of Grand Rapids.

Consulted with clients to develop cohesive brand messaging and user-centered communication strategies; planed, wrote, and edited content and copy for web and print.

Grand Rapids, Mi

Developed and executed strategic marketing plans in collaboration with 11 branch offices in 16 states; managed all projects from start to finish; monitored and reported on campaign performance to inform recommendations and design iterations.

Led strategic planning and execution for marketing and fundraising initiatives as part of a distributed international team; developed brand messaging; provided creative direction; secured technology sponsorships from Box and Salesforce, and multi-year partnerships with GlobalGiving and Nike’s “The Girl Effect” campaign; created systems and content that meaningfully connected people; built an engaged, sustainable donor base.

Brand development and strategy; wrote and managed major projects (e.g. programs, books, website launch), blogs; edited and helped create all copy written by or on behalf of Josh Shipp and Hey Josh, LLC to ensure brand and quality consistency.

Collaborated with creative team on project development, strategy, planning, and execution within strict deadlines; wrote and edited copy for web and print; served as managing editor and copywriter for various product launches.

Evaluated existing Public Relations strategy; developed and coordinated new PR and brand marketing campaigns for both the region and TWR International; produced and directed two short films for TWR Europe's Epic Stories; graphic design.

Wrote and edited internet sales copy, product detail copy, articles, and web content with daily responsibilities encompassing elements of marketing, design, strategy, competitive intelligence, community development, organizational efficiency, and public relations.

Developed enthusiastically satisfied customers by providing consistently excellent coffee and exceptional customer service in a fast-paced retail environment.

Designed, wrote, and performed drama programs for a variety of settings and audiences; traveled across the country with a small group of peers to represent the university.

Assisted clients in a one-on-one environment to develop better critical thinking and writing skills.

Ba, Communication Studies

Minors in Psychology, Philosophy, and Theater

Certificate, Web Design & Development