Midleton Prestige Whiskey Ambassador South Africa
South Africa
Education of all internal staff on the Midleton brands. Liaising with commercial side of the business in order to gain listings, training account staff, organise promotion events and create sales opportunities.Being the sole on the ground representative for the Irish Pot Still range and being the point of contact for any related matters.Communicating brand strategy from IDL Dublin to the marketing teams in S.A for the Pot Still range.Attending all whiskey shows, running Midleton stand, organising of promotional staff, materials and stock.Stock management and assisting operations and logistics staff with forecasts of future volumes.Working with bartenders and chefs in high-end venues to develop Pot Still cocktails and pairing dinners in addition to creating brand advocates in these venues.Being extremely active on social media and being the public face of the brands in South Africa (Instagram:@michaelofmidleton)Helping to train new members of the ambassador team on whiskey and spirits generally, including a focus on the Pernod Ricard portfolio and the main competitor set.Assisting consumer insights team with on the ground reports of what’s happening in both on and off trade across South Africa.Performing tastings for consumers in their homes and whisky clubs across South Africa.Constant maintenance of key relationships with specialist whisky shops, bars and influencers.Managing of budget for the Single Pot Still range in South Africa.Providing feedback to IDL in Dublin on the challenges and opportunities of the South African market.Identifying opportunities for potential new products and liaising with operations, IDL and PRSA to ensure importation.