Michael Patten Email & Phone Number

Exeter, England, United Kingdom

• Working with clients and internal paid media teams to improve conversions and ROAS with advanced tracking and data-led strategies. Demystifying and contextualising data for clients, devising ways of using online user.
• Creating robust and accurate data capture methods to effectively train smart bidding systems
• Working with internal teams to design collaborative strategies for efficiency and growth
• Consent management consultancy and platform implementation
• Cookieless tracking solutions via Google Consent Mode, supplemented by Enhanced Conversions and Google Signals
• Offline, end-to-end conversion tracking via pre-built CRM integrations or custom means

Exeter, England, United Kingdom

Bournemouth, United Kingdom

• Providing solutions as part of the Digital Marketing Team relating to paid advertising, conversion rate optimisation, analytics and tag management.Called upon to create innovative strategies and concepts to generate.
• Responsible for the strategy, KPI targets and budgets for all PPC clients
• Contributing to new business pitches and tender documents
• Providing solutions where targets are not being met, or in the event of a technical issue
• Identifying areas to provide further benefit for existing clients
• Representing the team on collaborative, cross-discipline project work

• Aiding strategy via investigative work and client workshops
• In charge of account optimisation without direct supervision
• Being a client contact, in charge of leading on regular reporting calls and providing performance updates via email
• Contribute articles and case studies to the agency website
• Regular contact with solution reps to aid account management and increase eligibility to use features in beta

Bournemouth, United Kingdom

• Creation of monthly client reports
• Contributing to account audits and client onboarding sessions
• Account optimisation with direct supervision
• Working closely with senior team members to aid in both project work and regular client retainer work

Bournemouth, United Kingdom

• Providing over-the-phone customer service for prospective and existing customers, whilst identifying suitable areas of home or motor insurance cover to upsell.
• Being held to various personal targets relating to volume of calls taken and revenue generated
• Providing assistance suitable for the targeted over-65s market
• Adhering to strict compliance guidelines set by the FCA
• Being involved in various one-off projects, helping the complaints and internal systems teams
• Required to handle calls of a sensitive or highly emotional nature

Portsmouth, United Kingdom

• Playing a main role in ensuring great service and satisfaction to allow the business to stand-out as a start up in the consumer electronics industry.
• Covering a wide range of duties whilst aiding a small team of staff required to meet strict deadlines
• Provide customer service via online support tickets, over the phone and in-person
• Regular contact with stockists and suppliers
• Ensuring any customer returns are processed quickly and to a high standard
• Basic web traffic analysis and promotion strategy

Fordingbridge, England, United Kingdom

• Helping the business successfully turn customer-returned products into high quality reconditioned units for resale in other markets.
• The test, repair and reconditioning of various household electrical goods
• Creation of troubleshooting processes for any new products received
• Mainly focused on DVD and Blu-Ray devices, set-top recorders, desktop and laptop computers as well as audio equipment
• Working to strict deadlines and volume requirements
• Held personally accountable for the quality of every unit serviced via central barcoding system