Communications, media relations, and marketing research professional with over 20 years of combined experience.Communications Manager | Manager Market Research | Media RelationsE-mail: michaelcproto@gmail.comFor seven years, I spearheaded the communications and media relations efforts for American for Prosperity/Foundation's New Jersey chapter. During my tenure, I employed data-driven, strategic communications strategies—capitalizing on paid, earned, owned and social media channels—to help establish AFP/F as the state's leading voice for economic freedom. My contributions were instrumental in engaging and mobilizing citizens on a wide array of policy issues and protecting the interests of hard-working New Jersey taxpayers.Previously, I spent twelve years in the marketing research field, rising to Senior Project Director at Perception Research, followed by a two-year stint as Senior Project Analyst at VS Research. In these roles, I managed the full life cycle of a variety of research projects, handled clients from numerous Fortune 500 companies, and provided strategic, actionable recommendations to help clients achieve their business objectives. Core Competencies• Microsoft Office• Meltwater• Cision• WordPress• Salesforce• ExactTarget• Basecamp• Sprout SocialCareer Accomplishments• Helped establish AFP-New Jersey as the state's leading voice for economic freedom, generating a record-high 300+ media hits in 2015 and earning an 'A' rating as one of the organization’s top-performing chapters.• Contributed to the growth of AFP-NJ’s citizen-activist base from 60,000 to over 100,000—and drove a 700% increase in Twitter followers and 300% increase in Facebook likes from 2015-2016.• Rose to the level of Senior Project Director at a Top-30 global marketing research firm and led a team responsible for annual 10-15% productivity increases in studies completed.Please contact me at (201) 281-2700 with any opportunities.
Listed skills include Strategic Communications, Market Research, Media Relations, Public Relations, and 40 others.