Marketing Manager
CurrentMarketing strategy (digital ad buys, content creation, influencer marketing, social media strategy, social impact campaigns). Primary graphic designer (social, web, film, print) and video/content editor (social, development). Project and product manager (film, ecourse, book, translation). Traffickinghub Campaign Achievements (viral grassroots social impact campaign | 2020-2021):- Exodus Cry Instagram | 34k Followers to 159k Followers- 2 million petition signatures- 35+ million views on our animated video across all social platforms- Email list growth | 34K - 214K subscribed - Pornhub removed 10 million unverified videos (80% of their content)- Visa & Mastercard terminated payment processing on PornhubSocial Media Marketing:- Post Traffickinghub Campaign (2020-2021), helped drive Instagram growth from 159K to 189K followers.- Story driven content and quality-over-quantity driven strategy, maintaining a 3.82% engagement rate on Instagram- Graphic design (Photoshop), video/content editing (Premiere Pro) & content creation. - Work w/ primary Content Editor for all weekly planning, editing & creation.Film Marketing:- 5 Film Releases: Worked with VP of Marketing to develop targeted digital ad campaigns, social media content plans, web design and creative/graphic direction.- 5.5+ million views via all films and trailers on YouTube. - Poster Design: project managed and led creative direction- Film Branding: lead designer on all films- Translation: project managed, 4 primary languagesBook Release:- Managed editing, production, publishing/distribution and marketing strategy for CEO's first book. - Accomplished #1 Best Seller status within first day of release. - Built out and managed influencer marketing campaign with 10+ million reach (Instagram & TikTok) and 59 influencers (macro and micro). Development:- Worked with Director of Development and VP of Marketing to create investor/donor decks that have garnered over $2 Million in raised funds.
