Michael Cremer, Mba Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

- Prototyped, tested, and launched new 3D interactive model of Sleep Number product for internal team members and customers.- Partnered with Technical Product Manager on conducting user interviews to determine opportunities for enhancing AI-powered search.- Conducted new annual company-wide content survey to understand user sentiment toward intranet content and identify opportunities for improvement and further research.- Collaborated with Sleep Number Rewards team to conduct tree test and determine new menu navigation for Sleep Number’s support website.- Create and manage cross-functional UX research and design roadmap for Digital Engagement Services team.- Lead user journey mapping efforts for end-to-end customer and team member experiences.- Wireframe, prototype, and test various solutions using the following tools: Figma, UserTesting, UX Metrics, Maze, Invision, and others as needed.- Analyze large sets of quantitative and qualitative data using ChatGPT, Power BI, and other tools as needed.- Design digital tools that provide a consistent, accessible, and delightful experience.

Minneapolis, Minnesota, United States

- Acted as key partner for intranet redesign project by leading content migration for several site collections from Classic Sharepoint into Modern Sharepoint.- Partnered with content authors to identify opportunities for article consolidation and streamlined approach to content.- Launched guided troubleshooting experience for team members that led to a reduction in average handle time and increase in first call resolution.- Developed new content templates that emphasized simplified content, clearer organization, and quick navigation to information.- Designed and implemented intranet Style Guide that provides clear guidelines on accessibility, content voice and tone, and brand adherence.- Built knowledge base information architecture.- Collaborated with cross-functional partners on designing effective content that enables excellent customer and employee experiences.- Conducted internal usability testing of new content standards.

- Served as lead writer and editor for two major website redesign projects that focused on creating new major/minor pages for every academic department and program in the College of Arts and Sciences.- Created new dynamic academic newsletter emails in Salesforce Marketing Cloud.- Led group of student social media ambassadors that focused on creating content showing the student experience in the College of Arts and Sciences.- Created omnichannel content strategy and daily content calendar for the College of Arts and Sciences.- Managed College social media, website, print collateral, and mass email campaigns.- Advised academic departments on content that is audience appropriate, on brand, and conveys the voice of the University.- Managed content using tools such as Cascade CMS, T4, Salesforce Marketing Cloud, Instagram, Twitter, and Facebook.

Greater Minneapolis-St. Paul Area

- Create and execute external communication plan for assigned territory to meet the division’s designated enrollment goal and market St. Thomas to prospective students.- Manage university’s “Class of…” social communities for prospective and current students.- Collaborate with other managers of divisional social media to plan future posts and campaigns.- Assist in the design and writing of new marketing materials, such as the out-of-state student brochure highlighting the benefits of a St. Thomas education.- Counsel prospective students and their families through the admissions and financial aid processes.

Glendale, Wi

- Contact prospective students from specific geographic territory exercising various tacticsadjusted specifically to the student to provide a unique experience.- Aid domestic and international students in progressing through the admission and financial aid processes.- Meet with prospective students and families individually to discuss the college experience.- Travel to college fairs and high schools throughout the Midwest to promote Cardinal Stritch University.- Serve as the liaison between the Office of Admissions and Residence Life.- Manage the Facebook and Twitter pages for the Office of Undergraduate Admissions.- Craft and send mass emails to students through Fire Engine Red.- Assist in the planning of numerous campus events, including Fall Campus Visit Day, Private College Week, and Admitted Students Day.

De Pere, Wi

• Conducted the first stage of the interview process for finding new Student Ambassadors for the 2012-2013 academic year.• Assisted with data and application entry for new students, and initiated the application process by organizing student files for Admission Counselors.• Gave tours to prospective students and their families, and answered any questions that they had about St. Norbert.

Hales Corners, Wi

• Set up and help run events for 103.7 KISS FM, 99.1 WMYX, and 1250 SportsRadio.• Provided customer service at events by dealing with complaints, concerns, and engaging in interactions with local citizens.• Spread the word about radio-sponsored concerts and events through Facebook and Twitter.

London, United Kingdom

• Assisted with multiple projects involving social media and performed daily administrative tasks.• Supported production of client projects and agency initiatives.• Gained global marketing perspective and sensitivity for the views of other cultures.

Brookfield, Wi

• Organized new clients and artists into company database using Microsoft Office.• Provided excellent customer service to new and prospective clients and artists.• Improved the Google PageRank of Foto Search through search engine optimization techniques.

Master Of Business Administration - Mba, Digital Marketing

I finished my MBA with a concentration in Digital Marketing in December 2020.

Bachelor Of Arts (B.A.), Communications And Media Studies, Graduated

Activities and Societies: SNC Radio, St. Norbert Times, Sigma Tau Delta English Honor Society, St. Norbert College Office of Admission.

Bachelors, Communications And Media Studies

Activities and Societies: International Internship ProgramAt FIE London, I participated in the study abroad program by participating.

High School Diploma

Activities and Societies: Men's Volleyball, Men's Tennis, National Honor Society, Drama/TheaterDuring my time at Catholic Memorial, I was.