Developed and led consumer marketing channels and CRM strategies for Pizza Hut’s $6.3 billion-dollar business with 6,500+ restaurants across the United States. Responsible for building and managing a talented performance marketing team with focus on driving consumer engagement across key marketing. Established stand-alone omnichannel audience targeting metrics and strategies that drove brand awareness, consideration, and revenue. Developed and implemented nimble test & learn strategies to support marketing and revenue objectives while collaborating across multiple functions of the organization.

Managed strategic vision of the loyalty and customer notifications product roadmap. Partnered with worldwide airlines to identify customer pain points and led initiatives to build business cases for product features to prioritize with the development team. Defined B2B marketing strategy to help identify an integrated marketing approach with the end goal of defining brand identity through consistent messaging and positioning, differentiation from competitors, and by enhancing customer relationships.

Led development, budgeting, sales forecasting, marketing, and contract negotiations for over $100MM in surgical products for Novation’s hospital network.-Responsible for building supplier negotiation strategies that delivered financial savings to member network.-Conducted product and market assessments through market research and consumer insights to identify business issues and opportunities to grow portfolio. Provided recommendations based on research, which identified new business that increased revenue annually.-Collaborated with suppliers on integrated marketing campaigns to drive growth of portfolio and new product awareness.-Assisted in the development of Novaplus, Novation’s private label brand, that included multiple product categories providing members savings compared to branded counterparts.