LiveCity is a subsidiary of CJ Group, which owns the largest media and entertainment company in Korea, spanning film, music, TV and conferences. Served as CEO of CJ LiveCity overseeing $1.8B development of entertainment complex encompassing theme-park, hotel, shopping mall, and Seoul's largest most advanced live performance area. Leading major cultural and landmark destination development, and CJ Group's entrance into Korea's growing live entertainment market, strategically leveraging Korea's mass cultural assets from K-pop to K-drama, movies, and webtoons. Spearheaded further expansion and global footprint by securing partnership with AEG, global leader in live entertainment industry.

Served as experienced senior consultant and advisor to the board, bringing transformational ideas and tools to key stakeholders to fuel business growth.

Spearheaded Cheil Worldwide's global restructuring and transformation from an in-house agency for Samsung to a global Korean ad agency. Oversaw 52 networks overseas and 7 affiliates in 45 countries. Grew the global business 3x from $170MM to $500MM in revenue, by developing digital marketing services and retail networks, and leading 7 M&As and PMI in the US, UK and China.

Led operations in North and South America across key offices in New York, Dallas, Canada, Mexico, Brazil and Panama. Spearheaded key growth strategies spanning marketing, retail shopper and digital capabilities, as well as leading M&A and PMI in US Market, including Barbarian Group and McKinney.

Managed operations across offices in US, Canada and Mexico, with a focus on growing and building out Digital Marketing Services for Cheil Worldwide.