Convert potential prospects into customers by overseeing both B2B and B2C strategy. Create unique experiences to exceed traffic and sales goals by developing partnerships with several third-party brands and partners. Control marketing department’s annual budget, forecasts, and actuals while quantifying ROI for each dollar spent across advertising and programming. Lead and organize internal team of four and agency team of six to streamline selection process of new PR agency while driving diversity, equity, and inclusion in new partners and agencies.Selected Accomplishments:- Increased foot traffic by 31% and sales by 121% compared to pre-pandemic data for Brickell City Centre and its 100+ brands.- Led and ensured the successful execution of two brand campaigns from inception to completion.- Improved retail occupancy from mid-80% to mid-90% by optimizing commercial leasing and enabling the creative team in aligning B2B-facing messaging in real time.- Recognized for securing exclusive pieces in major national trade publications for a single development.- Played a key role in the comprehensive launch of company’s first ever DEI program.- Attained position for Brickell City Centre as a top destination for local, domestic, and international visitors.- Realized business growth by nurturing and fortifying the partnership between joint venture partners.- Secured 968M+ impressions in 2021 via PR activity and news placements, interview requests, and on-camera opportunities.

Built and strengthened marketing relationship between Swire and retail brands. Supported the under-performing retail brands in propelling success by creating a marketing plan. Aligned marketing messaging with refreshed strategic vision by monitoring launch of a new brand campaign. Established strategic marketing platforms (complimentary and revenue-driving) in collaboration with Senior Director of Brand Partnerships. Promoted retail brands by creating a dialogue between national brand contacts and local mall marketing teams for regional/local events execution.Selected Accomplishments:- Credited with formulating the first true marketing strategy for a 2-year old real estate development.- Transformed marketing programs and engagement to digital during Covid, while growing digital audience by 10%.- Maximized traffic and sales by developing cross-pollinated strategic plans with stakeholders within Swire marketing organization as well as other departments such as leasing, hotel, and residential.- Generated incremental revenue by designing and implementing a new center advertising program.

Manage the corporate marketing relationship between Simon’s 200+ properties and over 50 national retail brands.Discover and develop strategic marketing platforms where retailers can engage with Simon, including on-center media, out of home media, and unique events.Solicit participation and engage brands with our existing marketing partners such as Vogue, GQ, and other creative outlets.Identify under performing retailers and develop a marketing plan to increase their success at Simon.Work with local property marketing teams to develop plans to increase traffic and sales to local retail locations.Develop the department budget and maintain consistent, accurate accounting.Interview, hire, train, and manage new support staff.

Responsible for maintaining the dialogue between SPG and 200+ national brands through coordination of advertising and event activities with SPG team members.Leverage existing SPG marketing assets to promote our national brands through fee-based and complimentary advertising opportunities.Directly manage the marketing requirements of 15+ national retailer marketing accounts.Create dialogue between national brand contacts and local SPG mall marketing teams on the creation and implementation of regional-specific events to promote the retailer.Promote the use of Simon's digital assets for use by our national brands - including Facebook, Twitter, Fourquare, simon.com, the industry-leading Simon Retailer Showcase, SMS text program, email marketing, mobile website, and the Simon app for iPhone and Android.Energize local mall marketing teams within the entire US Simon portfolio in their relationships with our retailer partners.Maintain annual departmental budget.Train and manage support staff.

Responsible for the planning and execution of strategic marketing initiatives that boldly represent the Simon brand, including property events, advertising, and public relations at the largest shopping center in New York - and the second largest in the SPG portfolio.Leveraged relationships between SPG and local community organizations to enhance their impact in the community through grassroots events and complimentary advertising.Oversaw the planning and execution of large-scale events that highlighted the center's retail and advertising relationships - increasing guest traffic and garnering media attention.Developed the center's presence on social media - Facebook, Twitter, Foursquare, and Google Maps - and maintained our digital presence through our website, email marketing, SMS program, and Simon Malls iPhone app.Oversaw Simon Guest Services - including 6 representatives and 1 manager - to enhance the guest experience and promote the Simon Giftcard product - the #1 co-branded giftcard in the country.

Implementation of corporately-organized events and property event management.Financial and inventory reconciliation of the Simon Giftcard product.Oversaw training and day-to-day operations of Simon Guest Services and its representatives.Maintained contractual standards of the overall property based on a third-party naming rights agreement with a large financial services firm.Assisted in revenue-generating business development through advertising and event management.Built and maintained relationships with the County Chamber of Commerce, as well as local business and community leaders in a prestigious area of metro-Atlanta.Built center's presence on Facebook and Twitter modeled after the SPG national social media launch.Maintained the department's annual budget - including creation and maintenance, as well as overseeing all purchase orders.