Successes:•Over 40 million impressions in first year for Visit Napa Valley•Optimized user-generated content to create the most viewed Instagram Reel in the Napa Valley, reaching an impressive 18 million views.•Hundreds of thousands of social media engagements and views for all members of Napa Valley tourism sector in wine/restaurants/experiences.•Personally crafted custom film and photo content for social media, resulting in millions of views and thousands of engagements for our partners.

Independent motivated creative professional with proven record of building and generating relationships with well established brands, managing partner projects from concept to completion (as well as their teams) with a love of working within groups of other dynamic and creative individuals. Skilled at communication skills, building cross-functional teams and media, creating content that delivers captivating brand awareness, and working and managing large events, seminars, and photo/film shoots. Exceptional at meeting deadlines, creating effective presentations, and growing opportunities to further brand and organization goals. Skilled photographer, filmmaker and social media specialist that loves building on a client’s vision while taking it to the next level. Some journalistic recognition for Michael's work has come from The Washington Post, CNN, The New York Times, UK's The Guardian, London's The SUN, The Huffington Post, and the coveted #1 photo on Reddit.

Consulted internet companies and Silicon Valley startups in the early days of Social Media Branding, Search Engine Optimization (SEO), and Viral Marketing campaigns. Specialized in web video Viral media and web marketing techniques. Organized and implemented viral marketing campaigns. Ebay, PayPal, Facebook, Oracle, Fatbox Films, Foursquare, and a boatload of internet startups were clients.

Participated in research and developing concepts for new projects and films. Started as an intern and was hired on. Film budgets up to 92 million.