Michael Cully Email & Phone Number

Toronto, ON, CA

Susterre manufactures products that enhance agriculture by lowering the cost of farming, improving the health of the soil, and preserving the earth’s natural resources.

Durham, NC, US

• As a member of the Executive Team and de-facto CRO, directly contributed to the successful acquistion of the company. Managed the Growers brand, distribution channels, and sales organization. Developed strategic sales.
• Created a sales organization, establishing sales processes, and implementing a CRM system focused on expanding the Growers platform nationwide. Organization delivered approximately 200 farmer accounts in the first.
• Reorganized the Customer Success function to better manage enterprise customers, thereby improving the technical delivery of the software platform, enhancing goal setting and communication, and identifying.
• Developed and implemented the marketing strategy for the company, including a complete relaunch of the website, the creation of electronic and print sales collateral, the development of a trade show presence, and the.

• Boutique management consulting firm specializing in business development and sales, brand strategy, distribution channel development, corporate development, government/public affairs, and corporate sustainability.
• For a startup company focused on data analytics and forecasting in the agriculture industry, assisted in scoping market potential for various industry segments and identifying potential customers.
• For a $11 billion manufacturer of rolled metal products: - Assisted in creating a global strategy to monitor and defend against import competition caused by increased trade flows from low-cost producers. - Evaluated.
• For a $10 billion manufacturer of capital equipment, assisted in planning and developing a DC fly-in for key executive management and distribution channel leadership. Resulting program facilitated first joint.

Rocester, Staffordshire, GB

• Developed and implemented strategic initiatives focused on growing JCB’s dealer network in North America, while improving the business and financial performance of its distribution partners. Focused on creating a.
• Implementing the JCB Dealer Composite in the North American region. This financial and operational benchmarking system focused on improving the financial performance and viability of JCB dealers while identifying.
• Establishing and running the JCB Dealer Advisory, an interactive forum with key JCB dealers in the region aimed at conducting joint projects focused on strengthening JCB's distribution network in North America.
• Creating and implementing a co-investment program that led to increased investments by JCB dealers in their dealerships to enhance the representation of the JCB brand.

Duluth, Georgia, US

• Global responsibility for improving the effectiveness of AGCO’s advocacy with government officials, including foreign leaders, and US federal, state and local officials. Managed AGCO’s relationships with key.
• Established AGCO’s Government Affairs department, opening corporate office in Washington DC. Expanded to South America, and scoped expansion to Europe, Africa, and Middle East (EAME) region.
• Successfully advocated on priority business issues by strengthening AGCO’s influence and profile with the US House and Senate, Congressional committees, the White House, various departments including Commerce, Energy.
• Delivered over $36 million in sales through US Ex-Im Bank, and identified over $10 million in new businesses opportunities in Africa, Asia and Eastern Europe.
• Designed and implemented “AGCO Advocates” grassroots program. Facilitated two-way communication with AGCO’s employees on policy issues, resulting in increased engagement with elected officials. Designed expansion of.
• Worked in partnership with AGCO’s business associations and other manufacturers to successfully influence state legislation in multiple states.

Duluth, Georgia, US

• Managed corporate communications and the worldwide positioning of AGCO’s corporate and product brands. Global responsibility for driving financial and performance improvements in AGCO’s dealer network. Designed and.
• Created clear and consistent positioning for AGCO’s brands across the globe, resulting in improved quality of global marketing materials.
• Increased the sales, profitability, and business capabilities of AGCO’s 2,700 dealers and distributors worldwide by creating and implementing global distribution development initiatives: - Established a first-ever.
• Exceeded AGCO’s global customer satisfaction targets after several flat years by spearheading the development of specific improvement initiatives in all regions worldwide.
• Managed the development of industry-leading and award-winning social media initiatives through the creation and implementation of a clear and consistent global communications strategy.
• Established the AGCO Sustainability Initiative, pioneering a company-wide focus on sustainable growth through social, economic and environmental programs. Created plan to save $24 million over five years.

Duluth, Georgia, US

• Responsible for improving the business performance of the North American dealer network.
• Increased sales per dealership in North America by 48% in two years by establishing a process to rationalize the distribution network in the region.
• Established a system to benchmark dealer financial performance, and created an improved dealer standards program for the region.
• Designed and implemented a major initiative to simplify and improve cross-functional business processes in support of the dealer network.

Duluth, Georgia, US

• Increased sales for AGCO’s fastest growing brand from $32 million in 2003 to $140 million in 2007. Established plans to grow the business by an additional 23% in 2008.
• Negotiated and secured the participation of 10 Caterpillar dealers to represent the Challenger brand in Europe, Africa and the Middle East.
• Successfully launched a full product range targeted to the largest customers in the industry.

Duluth, Georgia, US

• Delivered over $100 million in annual sales in the Middle East by directing a sales team responsible for managing AGCO’s network of distributors and licensees.
• Increased sales in Eastern Europe from approximately $1 million in 2002 to $70 million in 2007 by establishing new dealers and distributors in the region, successfully selling AGCO’s aged inventory in the region, and.

Duluth, Georgia, US

• Accelerated international sales by serving as AGCO’s chief representative to export credit agencies in the US and Europe, the US government, and international financial companies.
• Developed a strategy to better integrate AGCO’s Turkish and Indian licensees into AGCO’s product development process and to increase AGCO’s licensee income.

Duluth, Georgia, US

• Generated $100 million in income in 1998 by managing the marketing activities for two tractor brands.
• Created the initial brand strategy for a new tractor brand that combined two existing brands. Led cross-functional team to evaluate the brand’s strengths and weaknesses, define the target market, establish the brand.

Duluth, Georgia, US

• Evaluated market potential and acquisition targets in Eastern European countries.
• Developed proposal to acquire Romania’s primary tractor manufacturing company. Represented AGCO in direct negotiations with the Romanian Government.

Washington, DC, US

• Managed three projects in Ukraine and Belarus focused on enterprise privatization and post-privatization support. Managed 200 consultants and $4 million annual budget.
• Developed technical assistance strategies for Ukraine and Belarus, and secured $1.8 million in donor financing to support these strategies. Assisted World Bank in developing conditions for $600 million in loans for.
• Head of Kiev office operations including personnel, logistics, and budgeting.

Dublin 2, IE

• Lead functional expert analyzing the process by which AT&T provided 800 service. Managed teams in the design of a client-server system to support this process.
• Developed a five year strategic plan for a subsidiary of the NYNEX Corporation. Designed and implemented a corporate budgeting system.
• Performed sales, marketing, and training for proprietary software products.

Master Of Arts, International Relations. Concentrations: Interantional Economics, Russian Area Studies

Bachelor Of Arts, Slavic Languages & Literatures, Certificate In Russian Studies

Ciee Program