Responsible & Accountable for: - Creation and evolution of the AppLearn analytics and artificial intelligence strategy - Build of the data-pipeline & 3rd party integrations - Build of the product data-visualisations - Build of the product machine learning capabilities

Significant achievements: - Created a strategic roadmap for the data and analytics function - Designed the analytics infrastructure and high level data model to achieve investment - Completed restructure of Business Improvement team, hiring developer and analyst resource to build SQL DWH and BI stack leveraging Microsoft PowerBI

- Lead role in the Business Intelligence Team based within the Commercial Function- Developed and managed a team of 4 analysts, 1 research manager & research budget of £1m p.a.- Supported and challenged the businesses strategy via annual review & as part of ongoing evaluation- Developed a BI reporting strategy putting actionable insight in the hands of key personnel across central and regional support functions as well as club/shop management - Lead the key strategic data initiatives (Central Membership, CRM, SQL DWH, Loyalty Scheme rollout) - Delivered the research programme putting the customer at the centre of business decision making

Resposible & Accountable for: - Customer Segmentation - Analysing consumer behaviour - Retail Estate Market Potential and segmentation - Customer KPI reporting - Strategic Insight - Customer Surveying - Market Research - Net Promoter Score programme - Mystery Shopping programme - Development of 5 FTE