Michael Mcnabb Email & Phone Number

Canada

-Lead Canadian Sales and Strategy for Grocery banners, Club, Gas & Convenience, Food Service, and Specialty Sports channels.

Calgary

-Lead Sales and Strategy for our Ready To Drink and emerging growth portfolios.

Calgary, Alberta, Canada

-National Sales Lead responsible for all Sales functions inclusive of management of Provincial Boards, Key Accounts and +30 Territory Managers via Kindred Agency across 10 provinces and +3000 stores.-Established Truss as the Beverage Share Leader in all provinces and XMG as the #1 selling brand in Canada 3 years straight.

Calgary, Alberta

-Developed go-to market sales strategy for startup cannabis beverage company building retail partnerships and agreements to drive market leading share in all regions.-Led high performance Key Accounts Team and external Sales team of +20 Territory Managers across BC, AB, SK, & MB responsible for a network of over +1500 locations.-Established partnerships.

Calgary, Alberta, Canada

-Led the development and implementation of category management and shopper insights capabilities for Core 4 GMCC Categories (+$1 Billion portfolio), growing distribution and share +3% despite established and declining categories.-Managed and developed a 6 member National Team and 4-member Global remote team based out of India to create category and shopper.

Mississauga, Ontario, Canada

-Developed and integrated go-to-market sales/brand strategies and pricing structure for US brands integrating into Canada with acquisition of N&O brands (Annie's, Muir Glen, Epic, Food Should Taste Good, etc) and generated over 50% of GMCC profit growth.-Exceeded profit targets 2 years in a row and awarded 2017 President's Award for most successful.

Mississauga, Ontario, Canada

-Managed +$200 MM portfolio of brands (Cereal, Snacks, Meals) delivering double digit growth and exceeding profit targets 3 years in a row.-Leveraged new growth platforms by launching and managing GMCC portfolios on Walmart.ca and Amazon.ca generating over $1MM in sales for GMCC in year 2.

Mississauga, Ontario, Canada

-Drove $1.8MM in trade savings (highest amongst GMCC categories) through strategic Feature Sales Price, Minimum Net Unit, On Pack promotions and Customer Specific Trade Strategies.-Launched new size formats and pricing structure on Pizza Pops brand and partnered with Ad Agency on Social Platforms to achieve growth targets through targeted consumer campaigns.

Mississauga, Ontario, Canada

-Managed Sobeys, Price Chopper, and Wholesale Customers across 6 core categories surpassing portfolio sales targets by 30%.-Successfully negotiated multi-year brand exclusivity agreements removing key branded competitors and driving sales +220%.

Mississauga, Ontario, Canada

-Developed merchandise calendars and partnered with Category insights to deliver merchandise best practice to achieve sales growth and trade savings targets.

-Greater Toronto Area Territory Manager and Loblaws lead.-Winner of 2008 Olympic Display program.

Toronto

-Managed +$55MM lending portfolio servicing farm equipment and crop input dealer networks of over 250 merchants.-Solicited new business across Eastern Canada building relationships and increasing lending revenue ~29% annually.

Bachelor Of Business Administration (Bba)

Bachelor Of Arts (B.A.), Psychology

Aircraft Pilot (Private)