Michael Dalzell Email and Phone Number
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Michael Dalzell personal email
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Global brand marketing professional with focus on retail, resort and action sports industries. An experienced and growth minded brand marketing and sales strategist with proven leadership skills.Experience includes:- Leading marketing initiatives and programs generating well over $100M in annual sales revenue- Helping make a past employer attractive for acquisition- Driving both brick-and-mortar and ecommerce sales with the latest digital strategies.- Developing engaged communities around the nation with experiential marketing. - Mentoring and motivating marketing team members to deliver continued growth and ROI My experience has centered on active/outdoor lifestyle brands, first in the ski resort industry and most recently with The North Face. When I get a chance on the weekends, I enjoy skiing, mountain biking, surfing, and just being outdoors—passions that have helped me be a better marketer for these active/outdoor-focused brands. EXPERTISE - Omni-Channel Strategy- Strategic Planning- Leadership & Motivation- Digital Marketing, Social Media, Mobile- Change Management- Product Launches- Ecommerce- Retail Marketing- Experiential / Community- Startup Launch / Growth
Reliance Foundry Co. Ltd.
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Chief Marketing OfficerReliance Foundry Co. Ltd. Sep 2023 - PresentSurrey, B.C., CaReliance Foundry is the global leader in manufacturing and distribution of the highest quality bollards, architectural site furnishings, and traffic management. Within RF, we are incubating Citysage, an innovative tech start-up with a proprietary sensor and AI-powered data platform focused on the Indoor Air Quality Monitoring space.
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Chief Marketing OfficerDalzell Creative Group Mar 2020 - PresentTaking an adaptive approach, providing consulting and CMO services to build brand strategy and execution plans for a variety of clients. Strategic areas of expertise include brand development, consumer insights/customer segmentation, competitive positioning, brand books/brand guidelines, content and social media strategies, retail marketing, e-comm optimization, and DTC multi-channel market development. -
Chief Marketing OfficerAlgaecal Inc. Feb 2021 - Mar 2023Vancouver, British Columbia, CaAlgaeCal has pioneered the multi-nutrient approach to bone health. Our vision is a world without fear of bone loss. Mission: Guided by science and powered by nature, we inspire people to strengthen their bones. -
Vice President Of BrandSaxx Apr 2019 - Apr 2020Vancouver, Bc, CaChampioned global brand direction for SAXX Underwear. Built a strong community of brand loyalists. Nurtured meaningful consumer engagements across all touchpoints. Disrupted the premium underwear space resulting in 30% increase in revenue. -
Vice President Of MarketingStormtech Performance Apparel Apr 2017 - Mar 2019Burnaby, British Columbia, CaSTORMTECH is a global, high-end, B2B focused outdoor apparel brand. As VP Marketing I drove all global brand marketing strategies and drive the B2C retail initiatives globally to drive growth. In developing a strategic brand and positioning platform, gaining a deep understand of our consumer and implementing an engaging content-based marketing strategy we will double revenues in the next 5 years. -
Marketing Director, Wholesale & Direct To ConsumerThe North Face Apr 2012 - Apr 2017Denver, Colorado, UsGenerated more than $100 million in annual revenue, leading digital and traditional marketing strategy and execution for wholesale and direct-to-consumer channels for North America. Channels encompass ecommerce; specialty, big box, and online retailers; and company stores and outlets.Lead 11 team members, manage vendors, and oversee community marketing team on temporary basis. Manage marketing budget. Collaborate with counterparts managing global marketing campaigns based on North America strategy.- Grew direct-to-consumer channel by double digits over 5 years, growing its contribution to total company revenue, and driving hundreds of millions of dollars in revenue across ecommerce, company stores, and outlets. - Led high-ROI strategic marketing initiatives and activities, including customer lifecycle management (CLM), social media, email marketing, direct mail, website content, search marketing, retail merchandising signage, print and online advertising, analytics, events, and promotions. -
Vp Sales & MarketingKirkwood Mountain Resorts, Llc Oct 2010 - Apr 2012Instrumental in making resort an attractive acquisition target, generating double-digit revenue growth; reported directly to CEO. After two years, the property was sold to Vail Resorts, the U.S.’s leading ski resort operator. Developed product and pricing strategies, led marketing and sales team members, and oversaw guest services and lodging reservation teams. Managed digital and traditional marketing, including email, social media, SEO and PPC, sales collateral, internet and offline advertising, analytics, and PR. - Fueled 12% overall revenue growth for resort after crafting strategic sales and marketing plan. - Generated millions of dollars in revenue by introducing multi-resort pass program and lift pass four-packs. -
Director Of Sales & MarketingKicking Horse Mountain Resort Apr 2004 - Sep 2010Golden, Bc, CaRecruited by parent company to lead marketing and sales strategy and execution for master-planned ski resort preparing to open; as the resort’s marketing head, reported to President and GM, serving as an integral part of senior leadership team. - Instrumental in company’s growth from startup to 8 figures in annual revenue; built comprehensive brand and positioning strategy, created 3-year growth model, developed annual strategic plan for marketing and sales, and led 5-person team to implement strategies. -
Director Of MarketingIntrawest 1995 - 2004Denver, Co, Us
Michael Dalzell Skills
Michael Dalzell Education Details
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Telfer School Of Management At The University Of OttawaInternational Business -
St. Francis Xavier UniversityPolitical Science And Government
Frequently Asked Questions about Michael Dalzell
What company does Michael Dalzell work for?
Michael Dalzell works for Reliance Foundry Co. Ltd.
What is Michael Dalzell's role at the current company?
Michael Dalzell's current role is Brand Strategist. Transformational Marketer. Community Builder. Dynamic Leader. | ex SAXX | ex The North Face.
What is Michael Dalzell's email address?
Michael Dalzell's email address is md****@****ood.com
What is Michael Dalzell's direct phone number?
Michael Dalzell's direct phone number is +151074*****
What schools did Michael Dalzell attend?
Michael Dalzell attended Telfer School Of Management At The University Of Ottawa, St. Francis Xavier University.
What are some of Michael Dalzell's interests?
Michael Dalzell has interest in Politics, Skiing, Cycling, Surfing.
What skills is Michael Dalzell known for?
Michael Dalzell has skills like Marketing Strategy, Sales, Strategy, Leadership, Strategic Planning, Tourism, Team Building, Social Media, Marketing, Resorts, Online Advertising, Sales Management.
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