Michael Andrew Email and Phone Number
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We're accelerating into the age of AI powered by data, algorithms, and platforms. For 20+ years I've led world class brands such as Audi, Google, Nike, Volvo, Verizon, and now Salesforce through their digital transformations using data science and AI to improve customer experiences and drive revenue and margin expansion.I currently lead the Decision Science group at Salesforce with a few hundred amazing data scientists, product managers, engineers, strategists, and ops leads applying AI, analytics, data platforms, and automation to optimize $X billion in pipeline and $Y billion in incremental ACV. We're doing incredible work building the next-generation of marketing automation on the Salesforce platform and embedding AI driven decision making through large scale algorithms and data platforms. If that sounds cool, get in touch!Career Highlights- Built and launched global AI B2B marketing attribution system for Salesforce for $XB in deals per year- Built the Unified Customer Profile for Salesforce on Salesforce Data Cloud for 200M+ profiles- Led complete re-platforming of the Digital Analytics system for Salesforce.com for XB events- Delivered 1st integrated product NPS and Adoption analytics system for Salesforce Clouds- Built AI search marketing forecasting and optimization product for Intuit for $XXX annual budget- Optimized the world's biggest marketing campaigns for Nike, Google, Verizon, Budweiser, and more- Designed media analytics system for $500M+ in annual digital paid media spend- Designed, built, and led global data science consultancy for AKQA/WPP with full P&L ownership- Primary strategist and team leader for Audi, Volvo, and Verizon's data driven digital transformations- Led AB Inbev's Customer Data Strategy for $XB in marketing spend per year- Strategist for WPP's multi-year Data & AI transformation as part of CEO advisory team- Keynote Speaker for Salesforce events and at industry forumsAll of the above accomplishments happened with great teams, great leaders, and the support of so many to make it possible along with amazing technology platforms and partners
Salesforce
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Svp & Gm, Marketing Automation, Data, & MessagingSalesforce Aug 2024 - PresentSan Francisco, California, UsNow leading our integrated marketing automation, data cloud, and email/messaging platform team in the Product organization to create Salesforce's success as customer zero and innovate on top of the Salesforce platform as we drive the data and Agent revolution forward. Our Customer 360 Data Cloud powers all of Salesforce's customer facing agents to drive $XB of pipeline and ACV annually as we build an agent first enterprise.
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Svp Data Science: Analytics, Algorithms, Automation, Engineering, Platforms, OperationsSalesforce Feb 2022 - Nov 2024San Francisco, California, UsSenior Vice President accountable for Salesforce's marketing, digital, and customer data managing the business unit and serving on the leadership team for our company wide digital transformation strategy.Our group is responsible for multiple key areas -- Salesforce's Customer Data Platform and single view of the customer-- Salesforce Contact, Lead, Digital, Campaign, & Marketing Data-- Digital Analytics Platforms-- Marketing Automation Platforms & Automation-- AdTech Platforms-- Lead and Response Management-- Data Platforms, Infrastructure, & Engineering-- Data Science & Algorithms-- Marketing & Growth Analytics-- Data Application Development & Visualization-- Personalization & Experimentation-- Data Operations & Privacy-- Data Strategy & GovernanceOur job is to measure the $XB spent on marketing & customer experience and deploy analytics, data science, platforms, automation, and operations to produce $YB impact on pipeline, ACV, and customer success
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Vp, Data Science: Marketing Decision Science GroupSalesforce Mar 2021 - Feb 2022San Francisco, California, UsLead the Decision Science team for Salesforce Marketing globally. Our mission is to empower Salesforce marketers, digital experts, and engagement teams to make better decisions using data science and analytics. We help our partners drive increased pipeline, ACV, customer success, engagement, and ROI!Our team has responsibility for the full scope of the data lifecycle- Data Strategy- Data Product Management- Data Engineering- Data Visualization (Tableau)- Data Infra (GCP, AWS, Salesforce)- Data Platforms (Analytics + AdTech)- Data Science (Algorithms / Machine Learning)- Data Analytics- Data Optimization & Growth (Personalization + Experimentation)We're looking for great talent so get in touch if you want to help us build this capability
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Vp, Data Science, Ai, And Personalization, Digital StrategySalesforce May 2020 - Mar 2021San Francisco, California, UsLeading Salesforce's efforts for unifying our customer data to drive great experiences for our customers and stakeholders using AI and personalization
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Vp, Data Science: Strategy, Product Analytics, & GrowthSalesforce Jan 2019 - May 2020San Francisco, California, UsLead the Strategy and Growth team within Data Intelligence (previously Product Data Science) to enable Salesforce to scale and grow through applied data insights, algorithms, and AI applications.The remit includes leading the product analytics team for our Cloud portfolio, managing the Net Promoter Score (NPS) program and product development for Salesforce, designing the Salesforce data strategy with the Chief Data Officer, and being a force for change to help make Salesforce an even more data-inspired company
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General Manager, Data ScienceAkqa Feb 2016 - Jan 2019San Francisco, Ca, UsI was responsible for AKQA's Global Data Practice across 22+ studios for 100+ FTES & the data science and analytics P&L ($10M-$15M+ per year). I built the practice across North America + Europe, scaled service centers in South America, and built integration pathways for acquisitions in APAC.-- P&L responsibility (revenue management, headcount, ops, etc)-- Data strategy and consulting for top clients-- Service development and positioning-- Talent recruitment and management-- Data infrastructure and services-- Strategic data partnerships-- New business development-- M&AUltimately the remit was scaling our data practice horizontally across service offerings and geographically across regions and client teams in order to serve the needs of Fortune 100 clients. -
Executive Data Science DirectorAkqa Jul 2013 - Jan 2016San Francisco, Ca, UsI was responsible for the North American analytics and data science practice. Helped to do some good data work, pick great people to do even more amazing work, and generally grew the business. I now know what is like to reach Delta Diamond mile levels in about a year.
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Analytics DirectorAkqa Jul 2012 - Jun 2013San Francisco, Ca, UsWe're doing great work for amazing clients. Join us
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Associate Director Of AnalyticsAkqa Mar 2011 - Aug 2012San Francisco, Ca, UsWorking tirelessly to build a great analytics team and bring insights to our clients that move their business
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Director, Search & AnalyticsMediasmith Apr 2008 - Mar 2011Oakland, California, UsLed data-driven buying and analytics at Mediasmith providing data and media strategy / optimization for premier accounts. Guided measurement practices and acquisition of new technology for managing clientsʼ $50M+ ad spend annually. A critical player in new business, client management, and thought leadership.Client: World VisionProud of the work I did for this global charity for over 3 years to optimize and maximize the return of their ad spend to bring the money where it is needed most -- to help the children. Through new measurement approaches, cutting edge buying systems, optimization techniques (segmentation, clustering, bid modeling), smart thinking, and great teamwork we accomplished big things* Yearly holiday campaign optimization (+15% lift in donors during the recession).* Lift in high yield donors (+10% donors, +96% lift in total revenue Y/Y)* Real time disaster relief ROI (4X Myanmar Cyclone, 4X China Earthquake, 7X Haiti Earthquake for over $30M raised online in less than 3 weeks)Client: AllstateA unique engagement to deliver advanced analytics and attribution work for a large display and search buying program for Allstate. Analyzed more than 6 billion records and through the use of parallel processing with a cloud based Hadoop cluster produced unique insights on frequency effects, time to conversion, search marketing portfolio optimization, media overlap, and touch point attribution. Located opportunities to maximize their large media spend and enhance data capture for better customer modeling in the future.Clients: World Vision, Allstate, National Geographic Channel, Monster, Alibaba, Citrix Online, SEGA, NetApp, Dolby, Dow Jones Marketwatch -
Digital Marketing & Analytics DirectorMostchoice.Com Sep 2004 - Feb 2008MostChoice was an early internet startup and a top 50 client of Google in the first years of search marketing. An insurance company that went digital early, we pioneered digital marketing techniques to generate qualified leads & customers for a network of insurance agents across the country.Like life in many startups, it was an exciting time and a chance to wear many hats while learning the ins and outs of managing a digital business. I started out as an assistant to the CEO and in time managed all of the digital marketing and analytics of the firm across marketing, sales, CRM, and partnerships.Specifics* Managed platinum level search advertising campaigns at Google, Yahoo, MSN, and across third-party networks generating rapid growth for the firm and millions in revenue.* Created customized data segmentation tools to enhance digital marketing performance and manage a large keyword portfolio to rigorous CPC and CPL targets* Established and managed partnerships, site monetization strategies, and internal yield management techniques for the national lead network* Selected and drove adoption of the analytics toolset and search buying platforms, including the first versions of Urchin (which later on became Google Analytics)* Supported corporate strategy negotiations with analysis on sales force performance, network partnerships, search engine market dynamics, and more.Notable Wins- #1 Deloitte Technology Fast 50 for the fastest growing technology company in Georgia- #80 Inc 500 for the fast 500 growing companies in the United States- Business Week cover story on click fraud from an analysis I performed that helped uncover click fraud networks in Google/Yahoo
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Producer / PrincipalDeconstudio Jun 2001 - Sep 2004Wrote & produced original music compositions that were featured in festivals and broadcasts on award winning radio shows around the world such as BBC's Radio One Essential Mix (3M+ audience). Deployed expertise in sound synthesis, mixing, and music production to help artists translate their vision into finished works licensed to labels for production in multiple mediums.
Michael Andrew Skills
Michael Andrew Education Details
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Stanford University Graduate School Of BusinessEntrepreneurship/Entrepreneurial Studies -
Harvard Business SchoolCompeting In The Age Of Ai
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Northwestern University - Kellogg School Of ManagementProduct Strategy
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Dartmouth CollegePhilosophy
Frequently Asked Questions about Michael Andrew
What company does Michael Andrew work for?
Michael Andrew works for Salesforce
What is Michael Andrew's role at the current company?
Michael Andrew's current role is SVP & GM Marketing Automation, Data Cloud, Messaging for Salesforce.
What is Michael Andrew's email address?
Michael Andrew's email address is mi****@****kqa.com
What is Michael Andrew's direct phone number?
Michael Andrew's direct phone number is +140433*****
What schools did Michael Andrew attend?
Michael Andrew attended Stanford University Graduate School Of Business, Harvard Business School, Northwestern University - Kellogg School Of Management, Dartmouth College.
What skills is Michael Andrew known for?
Michael Andrew has skills like Analytics, Sem, Digital Strategy, Web Analytics, Digital Marketing, Google Analytics, Strategy, Display Advertising, Omniture, Search Advertising, Big Data, Online Marketing.
Who are Michael Andrew's colleagues?
Michael Andrew's colleagues are Danielle K Ward, Mba, Gowrisankar Shanmugasundaram, Theresa Russell, Satabdiya Roy, Joe Scheffer, Sudheer Sammeta, Christopher Ledesma.
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