Concepted and aligned all levels of Retail, Engineering and Design on a new demo platform; leading to prioritization of a new approach to customer demo experiences, with a focus on telling an ecosystem story to customers in stores.Oversaw a team that was responsible for the demo experience across internal and customer facing Retail Technology platforms that run in the retail stores.Oversaw software and hardware products for the Today at Apple program, organizing and aligning stakeholders across Apple, identifying use cases and managing feature development through to execution across Apple stores world wide.

Lead and managed a team of Interactive producers responsible for in-store digital experiences. Partnered with cross-functional stakeholders to prioritize work, define project briefs and continually manage expectations. Provided guidance and strategy on projects that represent the business goals as well as the customer experience. Oversee vendor resources, SOWs and budgeting and develop forecasts and resource projections for internal and external producers.Manage multiple ongoing interactive, print and launch based projects across multiple platforms—leveraging strong cross functional relationships to keep projects on task and on time, while balancing each stockholders needs across projects.

Kraido is a retail branding and design agency that develops, implements and manages branded experiences that are focused around the customer journey.While at Kraido, I:Provided leadership and strategic direction for production staff across various Kraido projects—reporting directly to the Chief Executive Officer and Chief Operating Officer on status and budget updates.Designed and managed several large scale brand strategy, brand guidelines, interactive web platforms and sign roll out projects for clients such as Wells Fargo, Alon and Mattress Land.Developed and managed the roll out of the branded merchandising standards for Wells Fargo—standards were implemented across a network of more than 5,000 stores.Created a new wall art strategy for Wells Fargo and helped identify and source artwork and vendors for program roll out, managed roll out and UX flow for interactive ordering site—program is currently being implemented across the entire network of retail stores and administrative locations.

Jeepnee was an international recruiting startup that built an innovative, web platform that helps identify qualified candidate and job matches in a global work environment.While at Jeepnee I:Led efforts to create new brand, social media and marketing strategies across all Jeepnee Inc. primary and secondary brand entities.Developed and implemented brand standards for all primary and secondary Jeepnee brands.Worked closely with executive team to implement brand strategies for scaling the business and growing brand awarenessLed an agile based web design team, spread across multiple countries, and collaborated with CTO in addition to product and engineering teams to ensure brand alignment across the jeepnee.com platform and online marketing campaigns.

IceBox Group was a multi-disciplinary media solutions firm who prided themselves on standing at the crossing of art and technology. From photography and video production to web development and design, While there, I:Developed and implemented a variety of brand strategy, brand extension and interactive design projects across a multitude of industries and business types.Commissioned by companies such as Wells Fargo, Corvalle Wines, Taco Bell and others, for photography and video projects.Designed and developed web, e-commerce and flash based web projects that leveraged my expertise in Drupal, HTML, CSS, PHP, Flash, Action Script, and Java Script

Bedrock was a multi-disciplinary retail branding and customer experience agency that worked across business segments to help large brands identify and implement highly engaging customer experiences that have a positive impact on the bottom line. After leaving it was acquired by Ernst & Young.While at Bedrock I:Provided strategic direction and aligned client deliverables with internal and external staff across all Bedrock projects—reported directly to the CFO and Creative Directors on status, budget updates and billings.Developed and designed an interactive photo booth style facebook application for Wells Fargo that helped strengthen the brand’s social media presence.Led and executed email marketing campaigns for Taco Bell and KFC that worked to increase the number of franchises who updated their infrastructures—creating a more cohesive brand identity.Designed and managed brand asset management systems for the purposes of brand refresh and roll outs for companies such as Chevron, ConcoPhillips and Jiffy Lube.

Dissero Partners was a management consulting firm that was focused on driving business transformation through the use of a high engagement process called ACT. Durring my time at Dissero I:Led executive and cross-functional work sessions for brands such as CompUSA, Kaiser, Schlumberger, Evergreen Community College and Deanza Community College—working to transform and develop stronger brand experiences in the marketplace.Developed and managed a book launch and PR campaign for the firms best selling business book "Big Ideas to Big Results". This campaign landed the books authors TV spots on FOX News and CNBC as well multiple speaking engagements and a wide variety of articles in national business newspapers and magazines such as the Wall Street Journal and Fast Company.Created and managed budgets, proposals and financial reports for all Dissero projects.Developed and implemented an interactive social network for a large group of management consultant agencies and contractors.