I love telling stories. I've produced content for the Royal Bank of Canada, Pratt & Whitney, and Krug Champagne. Scripts and storyboards for the Global Hydrogen Council and BRP. Lore for Krafton's smash MMORPG hit, PUBG. Employee engagement for Lightspeed and Genetec. Engagement strategies via platforms like Hubspot and PlayFab. In 2023, I wrote an Assouline-published coffee table book for Bombardier.I'm a B2B wingman. I love setting others up for success. As Marketing Director, I connected two boutique educational travel brands with schools around the world, turning teachers into trip-planning heroes. In my current role, I create the conditions for partners like Microsoft to grow, and for clients like the NBA, Moment Factory, Nagra, and DAZN to embrace the lively world of LiveOps, and the gamely world of gamification.Fandom fascinates me. Working in gaming, media, and entertainment, I love the challenge of turning transactional, extrinsic loyalty into emotional, intrinsic fandom. This has served me well in my work on transmedia campaigns for Krafton, Funcom, and Red Bull, conference activations for Fremantle and Coca-Cola, and loyalty platforms for MBC, Nectar, and the LA Clippers.