Michael Cameron, Pmp, Flmi Email & Phone Number

Greater Omaha Area

Greater Omaha Area

• Created and executed integrated strategic marketing campaigns that supported the achievement of retirement plans division sales, revenue and profitability goals. • Lead marketing strategy and activities aimed at multiple audiences including 401k wholesalers and advisors, plan sponsors and participants, income annuity brokers, structured settlement brokers and claimants, institutional investors and mutual fund wholesalers and clients. • Worked with various sales distributions, home office areas (Brand Management, Corporate Communications, Corporate Compliance etc.) and cross-functional teams to ensure that marketing materials and messaging are consistent with the company’s brand standards and support the business unit’s sales goals.

Greater Omaha Area

• Created and executed integrated marketing, communications and promotional plans that supported the achievement of group insurance, group annuity and institutional investment sales, revenue and profitability goals. • Managed marketing and communications projects from concept through production, directing creative team efforts (Web, multimedia, graphics etc.) to ensure projects were successful and completed on time and within budget.• Provided communications and strategic marketing to support group product sales, company brand sponsorships (e.g. Wild Kingdom, USA Swimming and pro golf sponsorships) and other organizational objectives.

Chicago, Il

• Worked with the Chief Operating Officer, the VP of Distribution Strategy and key personnel within Career Distribution and Operations groups to provide Bankers’ Field Sales Organization with timely, accurate and relevant information.• Created and executed integrated marketing and communications plans that were consistent with sales goals and organizational objectives. • Provided marketing and communications solutions to support the sale of long-term care insurance, life insurance, Medicare supplements and annuities.• Worked with internal clients and media personnel to develop point-of-service, promotional and instructional videos/DVDs and to maximize the impact and effectiveness of video and multimedia presentations.• Developed content and managed the design and successful completion of Bankers’ quarterly magazine targeted at its management and career agent sales force, agent to client newsletters, direct marketing/lead generation efforts, and Intranet/Web content.• Interacted with senior management, meeting planners and outside vendors to plan, develop, implement and support various sales campaigns and incentive programs. Served on various cross-functional teams designed to enhance communication throughout the company.

Greater Chicago Area

• Researched, planned, developed strategy, wrote copy, and assured the timely and successful completion of high-quality marketing support materials which were clear, accurate, effective, and persuasive. These materials included product literature, print ads, direct mail, newsletters/field bulletins, Web site content and other marketing/promotional efforts.• Planned, developed, and implemented new product introductions and promotional campaigns.

Greater Omaha Area

• Sold and serviced personal and commercial lines of insurance, including auto, home, business, life, individual and group health insurance. Worked with credit unions to develop affinity relationships/implement automatic deduction programs.