Michael Clarkin Email & Phone Number

Denver, Co, Us

Advisor, coach and mentor to startups and small businesses in Colorado. Working closely with the Beck Venture Center at the Colorado School of Mines, the Founders Institute in Denver, Traxion and NREL in Golden.Focusing on early stage startups in B2B markets, with customer/market discovery, value propositions, first-customer sales strategies, and communicatinig all this to customers, stakeholders and potential investors.

Startup advisor for this Golden-based technology accelerator. Traxion harnesses the collective power of our community by bringing local governments, corporations, educational institutions and individuals together to provide a solid foundation for early-stage companies to establish themselves, gain traction and thrive.

Boulder, Co, Us

Scaled Agile is the provider of SAFe®, the world's most trusted system for business agility. Many ofthe world’s leading organizations have invested in SAFe to improve their business speed andproductivity and reinvent themselves for the future. Scaled Agile provides a unique solution forenterprises that desire the adaptability of a startup, while still retaining the power and momentum oftheir brand. As the CMO:• Led hypergrowth marketing and strategy doubling the business from $45M to $93M over 5 years, surpassing 1.3M users trained and 550 global partners.• Built and led a true agile marketing function, expanded marketing from 10 to 35 people with a total budget of more than $7M• Led a full portfolio of marketing functions - Market Strategy, International Marketing, Product/Solution Marketing, Marketing Operations , Events Marketing, Corporation Comms and Analyst Relations• Our team guided the transition from an education business to an enterprise solution, supporting major account expansion, and leading to significant new marquis clients. • Personally interviewed senior executives from these key accounts, producing high-profile case studies with Porsche, FedEx, CVS Health, and Mercedes-Benz among others. • Member of the four-person deal team that secured private equity funding of ~$300M in 2021.

Boulder, Co, Us

Advisor to current and prior Boomtown Accelerator cohort portfolio companies across Hardware, Connectivity, and IoT, specializing in B2B strategy and product-market fit.

Tampa, Florida, Us

Sit on Executive Steering Committee responsible for driving strategic initiatives. Guide development of service offerings stemming from multiple company acquisitions and lead team of Product Directors for each service to drive innovation, development, and adoption with operations and clients. • Launched pilot for unique new Digital Customer Experience service that integrates customer-service with digital marketing from an acquisition (Clearlink); Led 50-person joint product team across both companies to implement first client: the breakthrough Digital CX method reduced customer contacts and costs by more than 25%. • Packaged and released two new artificial intelligence enhanced services. Customer-Service Chatbot design will reduce cost and service transactions by 10-20%. The AI-enabled Chat Agent will improve digital sales performance by 30-50% over traditional methods. • Developed 3 new products to support digital transformation strategy. One of these, Social Media Customer Service secured three new clients in the first year, and then selected by Google as their sole Social Service partner. Digital products grew from 3% to 5% of revenue as a result of fast early adoption of these new services.

Tampa, Florida, Us

Led marketing functions including marcom, digital marketing, industry marketing, market strategy, lead generation, sales support and operations and customer experience. Drove entry for company into thought leadership marketing and executed product development initiatives. • Led global team of 45 Sales & Marketing staff, managed a budget of $6M+; completed 300+ custom proposals annually producing over $100M per year. • Adopted thought leadership content marketing years before it was mainstream, aligned tightly with lead generation efforts; achieved engagement rates twice the industry average and grew qualified contacts from 500 to 5000. • Built out digital marketing infrastructure, building consensus with company leadership surrounding social media strategy; instituted company-wide social network which reached 75% adoption within 18 months; established presence on Facebook and Twitter in 21 countries.

Tampa, Florida, Us

Initially hired to create product development process, transform to a modern marketing function and strategy. Established all core marketing functions of research, industry marketing, product marketing, events and sales training/development. • Customer Centric Culture. Created and implemented processes to raise internal focus on client satisfaction and loyalty. Created Voice of the Client Survey process utilized globally across 6 languages; launched bi-annual survey and achieved 60%+ response rates, with <3% dissatisfied clients per survey. Member of team that redesigned and standardized superior account management practices; Overall reduced client attrition from company high of 6% to less than 2% per year, accounting for reduction of revenue losses by ~ $75M per year.• Developed our customer experience analytics service, Insight Analytics. Hired and led this small, global team of high—talent analysts, and delivered dozens of client projects each year. This service has been the key differntiator in many new multi-$M program wins, prevented key client losses, and has yet to be copied by a competitor. Earned Frost and Sullivan Innovation Award of the Year in 2011, but has been winning the hearts and minds of clients for years.

Hanover, Nh, Us

• Invited annually to kickoff the Entrepreneurship lecture series with this popular session about Market Validation for a new business idea. • Taught more than 300 students each year who were developing new business plans in the Tuck Entrepreneurship program, sponsored by the Dartmouth Entrepreneurs Network (DEN).

Founded my own firm to provide management consulting and market strategy services to growth companies that could not afford their own marketing department. As economy recovered, pivoted to a niche staff-augmentation business providing unique skills to selected clients, growing the business from nothing to $800K annual revenue.

Start-up network security software company. Hired to drive international expansion into Europe and Asia; recruited resellers, channel partners, and new accounts throughout global geographies. As the company grew (and then collapsed), managed inside sales, partner sales, wrote and presented technical whitepapers and collateral. Burned CDs, packed shipments and produced invoices to meet month-end revenue goals. Business IP was ultimately sold to Trend-Micro and became part of their desktop firewall products.

Palo Alto, Ca, Us

Leading edge $1.5B optical semiconductor business, providing products to high tech, industial and communications Began my career at this icon of Silicon Valley. Benefited from the strong development focus to learn best practices in marketing, sales, finance, leadership and general management. Extended assignments in three foreign countries in Europe and Asia before being promoted to lead a global business unit.GLOBAL BUSINESS UNIT MANAGER (Malaysia): Managed $160M business with global customer base. Cut overhead by 25% ($8M) and raised net profit by 5%. Streamlined product portfolio by 70% with no loss of core revenue. MARKETING DIRECTOR, ASIA PACIFIC (Hong Kong): Led penetration into new market and grew business from $45M to $90M over 3 years. Built first marketing team in Asia, hirng from Hong Kong, Korea, Taiwan and Malaysia. PRODUCT MARKETING MANAGER, EUROPE (Germany): Returned business from flat to 30% growtn by focusing on new products in strategic markets. Doubled new product revenue to $15M, and grew base products by another $5M.PRODUCT ENGINEER, INTELLIGENT DISPLAYS (California): Customer solution engineer in “internal startup” that was an investment to explore vertical integration into the contract manufacturing business.

Bachelor’S Degree, Engineering, Math

Master’S Degree, Msee - Electrical Engineering

Leadership In Disruptive Times: Thriving Through Uncertainty