Search Engine Optimization Manager
Orlando, Florida Area
Giving expert advice to all groups within Walt Disney Parks and Resorts Online - including Disneyworld, Disneyland, Disneyland Paris, and including smaller sites like Disney Weddings, Disney Meetings, Disney Cruise Line and The Disney Institute to improve their brand objectives and ROI through Internet Marketing best practices.Using Disney’s website management platform to create natural search obstacle analysis of the Disneyland Paris website, the Disney Gifts website, The Disney… Show more Giving expert advice to all groups within Walt Disney Parks and Resorts Online - including Disneyworld, Disneyland, Disneyland Paris, and including smaller sites like Disney Weddings, Disney Meetings, Disney Cruise Line and The Disney Institute to improve their brand objectives and ROI through Internet Marketing best practices.Using Disney’s website management platform to create natural search obstacle analysis of the Disneyland Paris website, the Disney Gifts website, The Disney Institute website and others. Analysis include looking at key data and metrics to improve marketing performance.Evaluate all aspects of the Walt Disney Parks and Resorts Online websites, including historic data analysis, ongoing site optimization, and weekly monitoring of all site metrics and Internet marketing projects.Create Power Point presentation to share report findings with all stakeholders and management with concrete best practice next steps to improve marketing performance and improve ROI. Run weekly meetings with The Disney Institute, Disney Meetings and Disney Weddings to discuss ongoing site analysis and weekly SEO reports. Work with developers and project managers to implement Digital Marketing and SEO best practices on all projects going forward. Show less