Michael Dekanchuk Email & Phone Number

New York, Ny, Us

Stamford, Ct, Us

New York City Metropolitan Area

-Provided adept leadership and management oversight for 25 events, effectively enhancing profitability within assigned markets while consistently meeting or surpassing budgetary expectations.-Spearheaded the development and implementation of comprehensive viewership campaigns aimed at bolstering linear ratings and streaming impressions. This involved adapting marketing strategies to incorporate innovative approaches for reaching new audiences across various platforms such as YouTube, Snapchat, Twitch, CTV, and more.-Took charge of media planning strategy and execution, meticulously assessing the value of media investments to drive revenue and amplify viewership.-Directed influencer marketing initiatives and Hispanic marketing efforts, successfully instilling PBR culture in 50 U.S. cities. Additionally, devised novel initiatives that resulted in a notable surge in ticket sales, with Hispanic attendance experiencing a remarkable 50% increase.

Greater New York City Area

-Promoted Professional Bull Riding events on the East Coast (marketing, PR, media, ticketing strategies).-Grew profitability of events and drove performance and revenue. Ticket sales increased every year.-Led the PBR marketing team in sold out shows and revenue records across multiple cities in the US.-Evaluated all aspects of live event revenue and ROI including marketing, advertising, promotion and earned media, research, ticket scaling, sponsorship and sales, non-traditional revenue, and third-party partners.-Worked cross-divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns.

Bronx, Ny

-Assisted with inventory control maintenance of game day equipment and supplies.-Provided onsite event management and acted as a liaison for VIPs during games and high-profile events.-Resolved guest conflicts with delicate concern, while adhering to and enforcing stadium procedures and policies.-Compiled all logistical information related to each game day event and prepared an overview to distribute to all necessary parties.

Bachelor Of Science Business Admisistration, Business, 3.2 Gpa

Accredited by The Association to Advance Collegiate Schools of Business

Education record