Internet strategy, design, and development focused on helping online customers maximize revenue opportunities by converging Web 2.0 technologies with search engine optimization (SEO), mobile web, and click-through affiliate programs that leverage open-source, PAAS, and rapid time-to-market methodologies.

Since 2005, member, Board of Directors for EC Hispanic Media, a California corporation with headquarters in Norwalk, California. Its flagship print product, El Clasificado, reaches 1.5 million Hispanic classified readers on a weekly basis. EC's online holdings include http://www.elclasificado.com which currently generates over 12.5 million page views, as well as quinceanera.com and alborde.com.

Leading a service consulting practice that helps customers in State and Local Governments across the US to modernize and transform their data centers leveraging SaaS, Multi-cloud and automation solutions including VMC on AWS, Azure VMware Solution, VMware Cloud Foundation, NSX and Aria Automation.

Leading Cloud Services delivery for Enterprise customers in the Western US, including several successful deployments of vRealize Automation for Cloud, data center migrations to VMware Cloud on AWS, and NSX V2T.

Leading a team of high-performing Consultants and Architects, delivering Cloud Infrastructure, Management and Automation solutions to accelerate our customers' business value realization from their investments in VMware Software Defined Datacenter (SDDC) technologies.

Successfully implemented a Service Management solution at Sempra, Southern California Energy utility valued $1M+ in professional services revenue; the solution included Service Catalog, Service Desk and CMDB. Implemented CA Data Center Infrastructure Manager (DCIM) at Facebook to better monitor and manage energy efficiency, cooling and carbon footprint.

Led services sales efforts in the West, working with customers to scope and negotiate services contracts, achieving in excess of $10M annual new services bookings, earning 141% of sales quota. Oversaw a portfolio of implementation programs, successfully driving 150% of services revenue quota. Leading a team of CA consulting professionals and partners, implementing virtualization and service automation and integration solutions with CA Technologies, providing oversight to reduce implementation risk and maximize customer engagement success.

Consistent track record as a Sales Principal in the West in meeting commitments, delivering above average transaction size, and managing sales cycles with a high degree of integrity and professionalism. Responsible for all aspects of business development for services opportunities in the West for the IT Service Management practice, from qualification to business assessment to scoping and estimating to proposal and contract negotiation. Working closely with West Area Sales teams and Delivery organization to sell implementation, upgrade, and education services to prospects and existing customers. Authored proposals and Statements of Work, leveraging standard offerings, to speed up contract turnaround time. Managed all aspects of services sales cycle, engaging customers, sales teams, global practice and local delivery teams.Developed business relationships within the customer base to build partnership and community, as well as to sell repeat business.

Instrumental in achieving significant year over year growth of profession services revenues, exceeding $4M annually. Qualified for Sales Club on achievement of Services revenue and sales quota. Managing a Professional Services project portfolio in the areas of IT Service Management (ITSM), IT Asset Management (ITAM), Enterprise Systems Management; CMDB, IT Security, and Project and Portfolio Management. Responsible for business development for services opportunities within the Northern California territory, from qualification to assessment to scoping and estimating to proposal and contract negotiation. Responsible for oversight and execution of delivery engagements, including planning, management, escalation, and on-time, on-budget completion with high degree of customer satisfaction and referenceability.

Lead a team of highly skilled consultants, managing a portfolio of web and e-commerce application development and infrastructure deployment engagements. Customers included The Gap online, Bank of America, Wells Fargo, Levi Strauss, Pacific Bell. Helped customers transform in-house application development to take advantage of distributed application architectures and the web, iterative and rapid development methodologies, and standards for UI, object naming and coding conventions, component reuse. Managed enterprise-scale migrations from legacy mail to Exchange and Lotus messaging solutions, providing best practices and automation solutions to ensure successful adoption. Managed the techical partner relationship with the Microsoft Solution Provider program.

Responsible for driving new business, engagement execution, and overall management/recruitment/development of technical staff for boutique consulting firm specializing in delivering custom client-server application development services to enterprise customers including PG&E, Pacific Bell, Levi Strauss and Franklin-Templeton Group. Developed an application infrastructure that enabled a securities investment house to become a service provider, offering back office execution for other money managers.