High-energy, marketing leader with a proven track record of building brands and driving profitable growth with best-in-class companies. Over 25 years experience and demonstrated accomplishments in developing, directing and executing integrated marketing, key product programs. Performance-driven executive with passion, vision and success in driving growth and profitability, acquiring new customers and guiding the strategic vision for the brand across all consumer touch points. Demonstrated results in meeting/exceeding key performance metrics, budget and project management, along with developing and directing compelling marketing and branding initiatives.• Keywords: vp marketing, marketing director, branding development, strategic planning executive, field marketing, event and local promotion development, executive leadership, retail marketing expertise, multi-unit retail marketing, QSR marketing, franchisee management, financial services marketing, enthusiastic, passionate leader, MBA degree,collaborative leadership, recruiting and motivational development.Specialties: • Strategic Planning and Execution• Brand Strategy and Positioning • Passionate & Customer-Focused• Advertising Development & Production• Consensus-Building and Team Leadership • Customer Acquisition and Loyalty• Relationship Building• Market Research/Consumer Insights • Client Focused• In-Store P-O-P/Collateral Development• Agency/Vendor Management• Local Store Marketing/Community Relations • Event Planning
Listed skills include Leadership, Product Marketing, Direct Marketing, Field Marketing, and 26 others.