Michael Desroches Email and Phone Number
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Whether you’re a non-profit leader or at the top of a business, you want your talent and limited time to be in service of a greater good.Unfortunately, due to your competing day-to-day priorities and a need to build the bottom line you might fall out of touch with what your audience needs to feel and hear right now.Failed campaigns, lags in donor support, low sales - they are all signs of this disconnect, and they leave you feeling unable to create meaningful change for those you serve.→ → → As a nonprofit board member, founder (check out Gracefully Stumbling Onward Publishing and my book “There’s a Moth In Daddy’s Coffee!”), and business owner myself, I’ve experienced the frustration that comes when amplifying a vision doesn’t go as planned.20+ years in marketing has taught me recapturing momentum is always a matter of purpose and telling stories that rally others around it. Easy decisions are a thing of the past, but when you can connect through purpose, every decision becomes clear.If you’re looking to uncover what your audience wants most, but aren’t sure where to start, or you just want to know where to find the best pizza in Connecticut, please connect with me:michael@brandinspirationonline.com Or drop us a line at http://brandinspirationonline.com
The Cunneen Group
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Partner And Vice President Of Client Engagement And Communications StrategyThe Cunneen GroupHamden, Ct, Us
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Partner & Vice President Of Client Engagement And Communications StrategyThe Cunneen Group Sep 2023 - PresentHamden, Connecticut, United StatesExperience the transformational power of purposeful giving through Catholic fundraising, communications and development consulting. → The Cunneen Group helps Catholic non-profits thrive. We are your dedicated partner in fostering growth. From successful annual giving programs to reliable feasibility studies, compelling capital campaigns, and effective communications, your mission will flourish, embodying the spirit of faith and generosity.→ The Cunneen Group provides a full suite of integrated fundraising and communications services.• Annual Appeals• Direct Response Services• Offertory Enhancement• Stewardship of Treasure AppealsFeasibility Studies• Development Audits• Capital Campaign Consulting• Communications and Evangelization→ Want to learn more? Reach out to me at mdesroches@cunneengroup.com
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Agency Principal & FounderBrand Inspiration Apr 2015 - PresentGreater New York City Area→ How does your goal fit into everything else you’re doing as an organization?Focusing on the big picture that ensures that any marketing program we lead generates results in the form of increased revenue, successful capital campaigns, and stronger buy-in from donors, volunteers, or customers.→ What does your audience and community want to see and feel when interacting with your brand?Answering this question - without over-investing in analysis and research - is how we can help you remain relevant and drive consistent engagement across rapidly evolving platforms, media, and audiences.Feel free to contact us at http://brandinspirationonline.com and please consider our specialty in:Non-profit Communications & Development InitiativesLead / Revenue Generation & Customer LoyaltyBrand Strategy, Identity, Messaging, Advertising, and Product Positioning -
Director Of Marketing & Creative ServicesCathedral Corporation Aug 2013 - Apr 2015Rome, New YorkI joined Cathedral as part of the company’s acquisition of Cunneen Company and two other brands in the higher education and financial spaces. My mission was two-fold: I needed to establish a fully functional creative services department to support the expansion and streamline the new sub-brands.By building a virtual network of freelance creatives and developing new brand architecture, marketing programs, and sales collateral while leading multiple departments, I helped to not only guide Cathedral through a complex shift, but also to improve the company’s performance across its new and existing verticals.Extended details about this experience and my other professional roles are available on my resume and examples of my work can be found on www.michaeldesrochesonline.com. -
Director Of Marketing & Creative ServicesThe Cunneen Company Feb 2010 - Aug 2013Hamden, ConnecticutCunneen Company faced the challenge of reinvigorating itself as a 30-year-old brand in the Catholic fundraising and communications marketplace—a unique challenge that attracted me immediately. By developing a program split into segments and built upon direct mail lead generation and retention programs, I was successful in developing new business and promoting solutions that expanded the company’s book of business. -
Director Of Marketing & Creative ServicesAlphagraphics New Haven Feb 2010 - Aug 2013Hamden, ConnecticutIn addition to managing AlphaGraphics’s internal direct mail and sales marketing programs, I helped transition it from a print production company to a full-service marketing communications agency. I attracted new business and revenue with new services offerings and the launch of a sub-brand, while heading all high-level design, messaging, and branding efforts. -
Adjunct Professor / Course DeveloperSouthern Connecticut State University Jan 2009 - May 2011New Haven, CtActing on a passion bringing out the best in other creatives, I had the chance to share my expertise on what “works” as part of SCSU’s undergraduate advertising and promotions program. -
Consultant & OwnerMichael Desroches Marketing Consulting Jun 2006 - Feb 2010Newington, CtSome of my favorite and most notable clients during my time as a consultant included:• Fortune Builders, Inc.: books, audio programs, packaging, direct mail, web, and ad solutions• iSend: display, marketing collateral, and web graphics for corporate point of sale programs• Turning Point Extended Care: identity / positions for branding and marketing communications• CTQ Solutions: branding and marketing for tradeshow, advertising, email, web and motion display
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Senior Marketing Manager / Marketing Communications ManagerCheckfreepay Jan 2003 - May 2006Wallingford, ConnecticutDirecting a large-scale rebranding effort for CheckFreePay’s launch of a sale program in 12,000 retail locations was an excellent opportunity to apply my talents in messaging, identity, and positioning, as well as a leader and motivator of disparate teams. I was recognized with the company’s Re-Branding Leadership Award in 2005 after my efforts cut costs and increased revenues.
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Art Director/ Designer / Marketing AdministratorHealthis/Sourcemedical Jan 1999 - Nov 2002Wallingford, CtI hit the ground running at HealthIS/Source Medical, learning every aspect of what it takes to make an ad agency successful. The bulk of my work in this role centered on direct mail programs, electronic media, advertising, and tradeshow promotion, but I also handled identity and design projects.
Michael Desroches Skills
Michael Desroches Education Details
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Corporate Communiations
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Interactive Communications
Frequently Asked Questions about Michael Desroches
What company does Michael Desroches work for?
Michael Desroches works for The Cunneen Group
What is Michael Desroches's role at the current company?
Michael Desroches's current role is Partner and Vice President of Client Engagement and Communications Strategy.
What is Michael Desroches's email address?
Michael Desroches's email address is co****@****mac.com
What is Michael Desroches's direct phone number?
Michael Desroches's direct phone number is +120382*****
What schools did Michael Desroches attend?
Michael Desroches attended Southern Connecticut State University, Quinnipiac University.
What skills is Michael Desroches known for?
Michael Desroches has skills like Advertising, Creative Direction, Marketing Communications, Marketing, Graphic Design, Marketing Strategy, Logo Design, Corporate Branding, Direct Mail, Branding And Identity, Copywriting, Social Media.
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