I have spent the last 30 years helping clients in both B2B and B2C sectors tell their brand stories, boost customer engagement and drive sales. Through my company, Goldforest, I’ve developed a brand discovery process that uncovers the true nature of a brand, providing actionable recommendations for positioning, brand voice and key messaging. This process is at the heart of our engagements in digital marketing, traditional media, and brand identity.At the end of the day, we seek to turn manufacturers into marketers by making an emotional connection with the target audience. Whether it's launching new lines of construction adhesives or nutritional beverages, rebranding a company or creating a brand story for a startup, I believe strongly that there really is no B2B vs. B2C -- we're marketing to people. Our lives as consumers have informed the expectations we bring to our business lives in terms of how we engage with brands.This is particularly relevant for marketers in the B2B space, where messaging frequently lacks humanity. No mention of people. No images of people. The focus is on functional benefits of products and services, often with an emphasis on technology. What’s missing are the amazing stories most companies are able to tell with the right guidance, little nuggets that make brands meaningful and can form the basis for a deeper emotional connection with customers and prospects.Focus points: B2C and B2B clientele, brand development, brand consulting, retail branding, chemicals and adhesives, supermarket branding, package design (food & beverage, housewares, hardware, household chemicals, pet supplies, electronic devices) and more.