Michael Gromek Email & Phone Number

Syracuse, New York, US

(Contract, Remote): Strategic resource for the Youth Programs team at a state/regional dairy marketing & promotional agency working within the K-12 school environment. Leading analyses from partnership studies, with insights highlighting impact of local support on dairy category sales, school meal participation and overall student well-being in 130+ schools.

Northbrook, Illinois, US

(Contract, Remote): Strategic resource for the Consumer & Category Insights team at a worldwide manufacturer and distributor of automotive, commercial & industrial functional fluids and aftermarket accessories. Championed new library of category intelligence presentations through analyses of syndicated point-of-sale (POS) data sources. Presentation.

Oak Brook, IL, US

Department leader of qualitative B2B research with executive chefs, culinary staff & foodservice operators - exploring best-in-class food/beverage offerings vs. initial concept formulations, marketing messaging effectiveness, opportunities for commercial equipment optimization, and process efficiencies in back-of-house operations.

Oak Brook, IL, US

Account & team supervisor for all quantitative research evaluating menu item concepts initiated through national quick-service (QSR) chain within a multi-brand restaurant company.

Langhorne, PA, US

(Contract, Remote): Strategic resource for the Research & Insights team at an educational marketing, management, communication, and strategic consulting group within K-12 school environment. Supported full scope of project management on Brand Health/A&U quantitative research studies: proposal creation, screener & survey development, data analysis &.

Rosemont, IL, US

Information consultant on consumer behavior & market trends within food/beverage, dairy and commercial foodservice. Championed “Voice of the Foodservice Industry” annual presentation & monthly intelligence briefings to influenced dairy research roadmap for product development. Collaborated within cross-functional teams on custom research insights.

Rosemont, IL, US

Assessment researcher of “Fuel Up to Play 60” – nation’s leading K-12 nutrition & physical activity program launched by National Dairy Council (Dairy Management, Inc.) & National Football League (NFL), in accordance with U.S. Dept. of Agriculture (USDA).

Rosemont, IL, US

Organization leader in proprietary research sponsored through the U.S. Dairy Export Council: identifying target segments and communication resources for education/promotion of whey protein & dairy ingredients. Insights incorporated into industry toolkit for guiding product innovation * Peer Publication: co-authored white paper: “Education and Messaging: An.

Chicago, IL, US

On-site relationship manager & research consultant supporting CPG food/beverage client group chartered with driving sales demand for dairy category products through strategic partnerships, innovation, education, scientific & consumer research. Guided internal cross-functional teams in delivering custom analytic solutions, syndicated services, research data.

Livonia, Michigan, US

Operations & project team leader on largest contract in company history: $1.7M, 16-month assessment of 3200 facilities under national rebranding initiative for a domestic manufacturer.

Livonia, Michigan, US

Automotive product development research manager, utilizing central location advanced product clinics and group discussion methodologies. Areas of focus: component quality & design evaluation, feature/technology content, product positioning, pricing, purchase intent, and overall appeal.

Van Buren Township, MI, US

Research/information resource for 3 of 9 automotive interior strategic business units generating $3.4B in revenue and $0.9B in potential new business annually. Directed all Tier 1 Supplier product development research for select automotive interior components & modules. Documented business unit activity from competitors via analyses of trade publications..

Southfield, Michigan, US

• Product Analysis’ researcher guiding $1.5M annual department budget and calendar of team activities for proprietary vehicle interior evaluation & industry benchmarking efforts. Department authority on worldwide.
• Cross-Functional Sensory Evaluation & Product Benchmarking – Contributed to analyses investigating correlations between consumer ergonomics, test products’ physical characteristics, custom survey & qualitative feedback.