Michael Gromek Email and Phone Number
Michael Gromek work email
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Michael Gromek personal email
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Market research professional with supplier- & client-side experience translating consumer data, market trends and category assessments into strategic business insights across multiple industries: CONSUMER PACKAGED GOODS (food/beverage, dairy, protein), FOODSERVICE (chefs/culinary evaluations, restaurant menu items), RETAIL (shopper behavior, point-of-sale), AUTOMOTIVE (interior components, fluids, aftermarket accessories), and EDUCATION (K-12 learning resources, health & wellness program evaluation).Insights lead collaborating within cross-functional teams on primary research, innovation support, category/business unit reviews, sales performance, concept/sensory testing, industry trends & competitive intelligence throughout full product development process.
Prestone Products Corporation
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Sr. Customer & Category Insights Manager - Automotive FluidsPrestone Products Corporation Dec 2021 - Present -
Consultant - Insights & Data AnalysesAmerican Dairy Association North East May 2019 - Dec 2021Syracuse, New York, Us(Contract, Remote): Strategic resource for the Youth Programs team at a state/regional dairy marketing & promotional agency working within the K-12 school environment. Leading analyses from partnership studies, with insights highlighting impact of local support on dairy category sales, school meal participation and overall student well-being in 130+ schools. -
Sr. Category Analyst - Automotive Fluids & Aftermarket AccessoriesOld World Industries, Llc Apr 2021 - Jul 2021Northbrook, Illinois, Us(Contract, Remote): Strategic resource for the Consumer & Category Insights team at a worldwide manufacturer and distributor of automotive, commercial & industrial functional fluids and aftermarket accessories. Championed new library of category intelligence presentations through analyses of syndicated point-of-sale (POS) data sources. Presentation deliverables educated the organization, guided strategic planning & product revitalization, and identified commercialization opportunities for sales & marketing teams. -
Research Manager - Qualitative Team Lead, FoodserviceProduct Evaluations, Inc. Nov 2017 - May 2019Oak Brook, Il, UsDepartment leader of qualitative B2B research with executive chefs, culinary staff & foodservice operators - exploring best-in-class food/beverage offerings vs. initial concept formulations, marketing messaging effectiveness, opportunities for commercial equipment optimization, and process efficiencies in back-of-house operations. -
Research Manager - Innovation Pipeline ValidationProduct Evaluations, Inc. Nov 2017 - May 2019Oak Brook, Il, UsAccount & team supervisor for all quantitative research evaluating menu item concepts initiated through national quick-service (QSR) chain within a multi-brand restaurant company. -
Consultant - Market ResearchMms Education Jul 2016 - Nov 2017Langhorne, Pa, Us(Contract, Remote): Strategic resource for the Research & Insights team at an educational marketing, management, communication, and strategic consulting group within K-12 school environment. Supported full scope of project management on Brand Health/A&U quantitative research studies: proposal creation, screener & survey development, data analysis & reporting. -
Director - Foodservice Industry Analysis & Dairy Partnership InnovationDairy Management Inc. Sep 2015 - Jul 2016Rosemont, Il, UsInformation consultant on consumer behavior & market trends within food/beverage, dairy and commercial foodservice. Championed “Voice of the Foodservice Industry” annual presentation & monthly intelligence briefings to influenced dairy research roadmap for product development. Collaborated within cross-functional teams on custom research insights, messaging content creation, and competitive intelligence throughout category innovation process. -
Director - Program Measurement And EvaluationDairy Management Inc. Jun 2011 - Sep 2015Rosemont, Il, UsAssessment researcher of “Fuel Up to Play 60” – nation’s leading K-12 nutrition & physical activity program launched by National Dairy Council (Dairy Management, Inc.) & National Football League (NFL), in accordance with U.S. Dept. of Agriculture (USDA). -
Director - Protein & Ingredients ResearchDairy Management Inc. Jun 2011 - Sep 2015Rosemont, Il, UsOrganization leader in proprietary research sponsored through the U.S. Dairy Export Council: identifying target segments and communication resources for education/promotion of whey protein & dairy ingredients. Insights incorporated into industry toolkit for guiding product innovation * Peer Publication: co-authored white paper: “Education and Messaging: An Effective Way to Increase Demand for Whey Protein in Developed Countries” - European Dairy Magazine, 5th Edition/May 2015. -
Consultant - Client Insights, Dairy CategoriesIri Worldwide Sep 2007 - Jun 2011Chicago, Il, UsOn-site relationship manager & research consultant supporting CPG food/beverage client group chartered with driving sales demand for dairy category products through strategic partnerships, innovation, education, scientific & consumer research. Guided internal cross-functional teams in delivering custom analytic solutions, syndicated services, research data & insights surrounding consumer behavior & category performance at retail. -
Research Director - Program Measurement And EvaluationMorpace Inc. May 2006 - Sep 2007Livonia, Michigan, UsOperations & project team leader on largest contract in company history: $1.7M, 16-month assessment of 3200 facilities under national rebranding initiative for a domestic manufacturer. -
Sr. Project Director - Advanced Product ResearchMorpace Inc. Sep 2004 - May 2006Livonia, Michigan, UsAutomotive product development research manager, utilizing central location advanced product clinics and group discussion methodologies. Areas of focus: component quality & design evaluation, feature/technology content, product positioning, pricing, purchase intent, and overall appeal. -
Sr. Industry Analyst - Advanced Product Research & Competitive IntelligenceVisteon Sep 2000 - Sep 2004Van Buren Township, Mi, UsResearch/information resource for 3 of 9 automotive interior strategic business units generating $3.4B in revenue and $0.9B in potential new business annually. Directed all Tier 1 Supplier product development research for select automotive interior components & modules. Documented business unit activity from competitors via analyses of trade publications. Presented “Voice of the Industry” insights to cross-functional teams in engineering, sales, craftsmanship/quality, design, product & customer marketing to influence business unit portfolio target opportunities and future OEM sales proposal content. -
Product Specialist Ii - Market Research & Industry AnalysisLear Corporation Mar 1997 - Sep 2000Southfield , Michigan, UsProduct Analysis’ researcher guiding $1.5M annual department budget and calendar of team activities for proprietary vehicle interior evaluation & industry benchmarking efforts. Department authority on worldwide automotive industry. • Cross-Functional Sensory Evaluation & Product Benchmarking – Contributed to analyses investigating correlations between consumer ergonomics, test products’ physical characteristics, custom survey & qualitative feedback from central location test clinics. Team presented “Voice of the Consumer” (VOC) with insights on segment-specific wants/needs vs. best-in-class offerings, influencing engineering & design specifications for next-generation component improvements.
Michael Gromek Skills
Michael Gromek Education Details
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University Of Michigan-DearbornMarketing
Frequently Asked Questions about Michael Gromek
What company does Michael Gromek work for?
Michael Gromek works for Prestone Products Corporation
What is Michael Gromek's role at the current company?
Michael Gromek's current role is Consumer Research & Category Insights Driving Product Development.
What is Michael Gromek's email address?
Michael Gromek's email address is mg****@****hoo.com
What schools did Michael Gromek attend?
Michael Gromek attended University Of Michigan-Dearborn.
What skills is Michael Gromek known for?
Michael Gromek has skills like Sales Management, Customer Insight, Market Research, Competitive Intelligence, Segmentation, Focus Groups, Marketing Research, Consumer Behaviour, Shopper Marketing, Quantitative Research, Questionnaire Design, Project Management.
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