Michael Gromek

Michael Gromek Email and Phone Number

Consumer Research & Category Insights Driving Product Development @ Prestone Products Corporation
Michael Gromek's Location
Chicago, Illinois, United States, United States
Michael Gromek's Contact Details
About Michael Gromek

Market research professional with supplier- & client-side experience translating consumer data, market trends and category assessments into strategic business insights across multiple industries: CONSUMER PACKAGED GOODS (food/beverage, dairy, protein), FOODSERVICE (chefs/culinary evaluations, restaurant menu items), RETAIL (shopper behavior, point-of-sale), AUTOMOTIVE (interior components, fluids, aftermarket accessories), and EDUCATION (K-12 learning resources, health & wellness program evaluation).Insights lead collaborating within cross-functional teams on primary research, innovation support, category/business unit reviews, sales performance, concept/sensory testing, industry trends & competitive intelligence throughout full product development process.

Michael Gromek's Current Company Details
Prestone Products Corporation

Prestone Products Corporation

View
Consumer Research & Category Insights Driving Product Development
Michael Gromek Work Experience Details
  • Prestone Products Corporation
    Sr. Customer & Category Insights Manager - Automotive Fluids
    Prestone Products Corporation Dec 2021 - Present
  • American Dairy Association North East
    Consultant - Insights & Data Analyses
    American Dairy Association North East May 2019 - Dec 2021
    Syracuse, New York, Us
    (Contract, Remote): Strategic resource for the Youth Programs team at a state/regional dairy marketing & promotional agency working within the K-12 school environment. Leading analyses from partnership studies, with insights highlighting impact of local support on dairy category sales, school meal participation and overall student well-being in 130+ schools.
  • Old World Industries, Llc
    Sr. Category Analyst - Automotive Fluids & Aftermarket Accessories
    Old World Industries, Llc Apr 2021 - Jul 2021
    Northbrook, Illinois, Us
    (Contract, Remote): Strategic resource for the Consumer & Category Insights team at a worldwide manufacturer and distributor of automotive, commercial & industrial functional fluids and aftermarket accessories. Championed new library of category intelligence presentations through analyses of syndicated point-of-sale (POS) data sources. Presentation deliverables educated the organization, guided strategic planning & product revitalization, and identified commercialization opportunities for sales & marketing teams.
  • Product Evaluations, Inc.
    Research Manager - Qualitative Team Lead, Foodservice
    Product Evaluations, Inc. Nov 2017 - May 2019
    Oak Brook, Il, Us
    Department leader of qualitative B2B research with executive chefs, culinary staff & foodservice operators - exploring best-in-class food/beverage offerings vs. initial concept formulations, marketing messaging effectiveness, opportunities for commercial equipment optimization, and process efficiencies in back-of-house operations.
  • Product Evaluations, Inc.
    Research Manager - Innovation Pipeline Validation
    Product Evaluations, Inc. Nov 2017 - May 2019
    Oak Brook, Il, Us
    Account & team supervisor for all quantitative research evaluating menu item concepts initiated through national quick-service (QSR) chain within a multi-brand restaurant company.
  • Mms Education
    Consultant - Market Research
    Mms Education Jul 2016 - Nov 2017
    Langhorne, Pa, Us
    (Contract, Remote): Strategic resource for the Research & Insights team at an educational marketing, management, communication, and strategic consulting group within K-12 school environment. Supported full scope of project management on Brand Health/A&U quantitative research studies: proposal creation, screener & survey development, data analysis & reporting.
  • Dairy Management Inc.
    Director - Foodservice Industry Analysis & Dairy Partnership Innovation
    Dairy Management Inc. Sep 2015 - Jul 2016
    Rosemont, Il, Us
    Information consultant on consumer behavior & market trends within food/beverage, dairy and commercial foodservice. Championed “Voice of the Foodservice Industry” annual presentation & monthly intelligence briefings to influenced dairy research roadmap for product development. Collaborated within cross-functional teams on custom research insights, messaging content creation, and competitive intelligence throughout category innovation process.
  • Dairy Management Inc.
    Director - Program Measurement And Evaluation
    Dairy Management Inc. Jun 2011 - Sep 2015
    Rosemont, Il, Us
    Assessment researcher of “Fuel Up to Play 60” – nation’s leading K-12 nutrition & physical activity program launched by National Dairy Council (Dairy Management, Inc.) & National Football League (NFL), in accordance with U.S. Dept. of Agriculture (USDA).
  • Dairy Management Inc.
    Director - Protein & Ingredients Research
    Dairy Management Inc. Jun 2011 - Sep 2015
    Rosemont, Il, Us
    Organization leader in proprietary research sponsored through the U.S. Dairy Export Council: identifying target segments and communication resources for education/promotion of whey protein & dairy ingredients. Insights incorporated into industry toolkit for guiding product innovation * Peer Publication: co-authored white paper: “Education and Messaging: An Effective Way to Increase Demand for Whey Protein in Developed Countries” - European Dairy Magazine, 5th Edition/May 2015.
  • Iri Worldwide
    Consultant - Client Insights, Dairy Categories
    Iri Worldwide Sep 2007 - Jun 2011
    Chicago, Il, Us
    On-site relationship manager & research consultant supporting CPG food/beverage client group chartered with driving sales demand for dairy category products through strategic partnerships, innovation, education, scientific & consumer research. Guided internal cross-functional teams in delivering custom analytic solutions, syndicated services, research data & insights surrounding consumer behavior & category performance at retail.
  • Morpace Inc.
    Research Director - Program Measurement And Evaluation
    Morpace Inc. May 2006 - Sep 2007
    Livonia, Michigan, Us
    Operations & project team leader on largest contract in company history: $1.7M, 16-month assessment of 3200 facilities under national rebranding initiative for a domestic manufacturer.
  • Morpace Inc.
    Sr. Project Director - Advanced Product Research
    Morpace Inc. Sep 2004 - May 2006
    Livonia, Michigan, Us
    Automotive product development research manager, utilizing central location advanced product clinics and group discussion methodologies. Areas of focus: component quality & design evaluation, feature/technology content, product positioning, pricing, purchase intent, and overall appeal.
  • Visteon
    Sr. Industry Analyst - Advanced Product Research & Competitive Intelligence
    Visteon Sep 2000 - Sep 2004
    Van Buren Township, Mi, Us
    Research/information resource for 3 of 9 automotive interior strategic business units generating $3.4B in revenue and $0.9B in potential new business annually. Directed all Tier 1 Supplier product development research for select automotive interior components & modules. Documented business unit activity from competitors via analyses of trade publications. Presented “Voice of the Industry” insights to cross-functional teams in engineering, sales, craftsmanship/quality, design, product & customer marketing to influence business unit portfolio target opportunities and future OEM sales proposal content.
  • Lear Corporation
    Product Specialist Ii - Market Research & Industry Analysis
    Lear Corporation Mar 1997 - Sep 2000
    Southfield , Michigan, Us
    Product Analysis’ researcher guiding $1.5M annual department budget and calendar of team activities for proprietary vehicle interior evaluation & industry benchmarking efforts. Department authority on worldwide automotive industry. • Cross-Functional Sensory Evaluation & Product Benchmarking – Contributed to analyses investigating correlations between consumer ergonomics, test products’ physical characteristics, custom survey & qualitative feedback from central location test clinics. Team presented “Voice of the Consumer” (VOC) with insights on segment-specific wants/needs vs. best-in-class offerings, influencing engineering & design specifications for next-generation component improvements.

Michael Gromek Skills

Sales Management Customer Insight Market Research Competitive Intelligence Segmentation Focus Groups Marketing Research Consumer Behaviour Shopper Marketing Quantitative Research Questionnaire Design Project Management Cross Functional Team Leadership Market Analysis Fmcg Competitive Analysis Consumer Insight Analytics Brand Equity Advertising Research Brand Architecture Consumer Products Market Planning Marketing Management Brand Management Product Innovation Pricing Strategy Business Insights Primary Research Integrated Marketing P&l Management Positioning Pricing Consumer Behavior Strategic Planning Marketing Survey Design Survey Research Questionnaires Qualitative And Quantitative Research Methodologies Food And Beverage Automotive Business To Business Data Analysis Vendor Management Staff Training Microsoft Office Microsoft Excel Microsoft Powerpoint Microsoft Word Leadership Secondary Data Analysis Product Testing Business To Consumer A&u Tracking Studies Pricing Research Kpi Dashboards Concept Research Bulletin Boards Cpg Industry Qualitative Research Reporting And Analysis Key Client Relationships Client Services Consumer Marketing Market Intelligence Cross Functional Collaborations

Michael Gromek Education Details

  • University Of Michigan-Dearborn
    University Of Michigan-Dearborn
    Marketing

Frequently Asked Questions about Michael Gromek

What company does Michael Gromek work for?

Michael Gromek works for Prestone Products Corporation

What is Michael Gromek's role at the current company?

Michael Gromek's current role is Consumer Research & Category Insights Driving Product Development.

What is Michael Gromek's email address?

Michael Gromek's email address is mg****@****hoo.com

What schools did Michael Gromek attend?

Michael Gromek attended University Of Michigan-Dearborn.

What skills is Michael Gromek known for?

Michael Gromek has skills like Sales Management, Customer Insight, Market Research, Competitive Intelligence, Segmentation, Focus Groups, Marketing Research, Consumer Behaviour, Shopper Marketing, Quantitative Research, Questionnaire Design, Project Management.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.