Michael Hibbert Email & Phone Number

Frisco, Texas, Us

MediaKind is a global leader in media technology solutions and innovation, delivering a broad range of Digital Products. Direct and lead a cross-functional technical team of Product Directors, Product Managers, Engineers, TPM, QA, UX/UI, Business Finance and Marketing Leaders to meet the business KPI objectives for the product vision, strategy, roadmap and plans for the overall direction of MediaKind Platforms.Lead an expansive product portfolio that includes Media Platforms, Mediaroom, Media First, Engage, & Broadcast generating $$$M in revenue. Develop product features for Live OTT, OnDemand, Cloud DVR, Advertising and Video as a Service (aaS) Solutions. Work with Business Development, Finance, Marketing and Sourcing Teams to develop an organic growth strategy building partnerships with AT&T, Telus, Pay TV Operators, Content Owners, Sports Leagues for DTC Products. Build out the TV Platforms’ product life cycle, vision, roadmap, development, end to end strategy, market analysis, customer segmentation, and key business metrics/indicators (KPIs) for fulfillment tech. Increase subscriber adoption and monetization associated with media consumption, and video delivery to all consumer devices.Develop customer research metrics and data analysis surveys to increase insights on user behavior and pain points. Create UX/UI research, user experience, user personas, user testing to develop new product feature functions. Define product feature requirements for the Engineering Teams for new feature development, architecture and quality metrics based on analytics. Facilitate sprint meetings to develop the product roadmap, vision, strategy, Proof of Concepts (POC) and maintenance throughout the product life cycle in order to achieve business KPI goals. Complete quarterly product briefings and financial reports on vertical profits analyzing and comparing outstanding invoices against quarterly projected profits, disseminated to executive stakeholders.

Regensburg, Bavaria, De

Intive is a global digital powerhouse with international teams of Software Engineers, Product Management, Product Design and Business Experts that partner with market leaders to accelerate the digital transformation of innovative products and services. Directed the development and implementation of the U.S Brand Awareness Strategy, building key business stakeholder relationships with billion-dollar corporations generating up to $30M annually. Led a multi-million-dollar client portfolio by maintaining and developing new U.S. Partner Relations with companies such as: Amazon, Roku, Warner Media, Viacom CBS, Peloton, Grey Group (WPP) and more. Supervised a cross-functional agile technical team of 2 Product Managers, 1 Project Manager, and Engineer overseeing the development and completion of new media technology projects. Developed new innovative digital video, voice, gaming, Mobile iOS, Android and Web products like Smart Stream Analysis, Social Watching, Live Event, Computer Vision Analysis, etc. Participated in sprint meetings to develop the product roadmap, vision, strategy, Proof of Concepts and maintenance throughout the product life cycle in order to achieve business KPI goals. Troubleshooted engineering programming code for iOS and Android Mobile Web Application Technology. Managed the development of groundbreaking Artificial Intelligence/Machine Learning client product offerings. Implemented new Virtual Lunch & Learn Sessions for existing Media & Technology clients focused on implementing new technology to drive higher consumer engagement and increase company revenue based on industry trends.Completed quarterly product briefings and financial reports on vertical profits. Worked in collaboration with Finance, Legal, IT & Marketing Departments on the U.S. product & Marketing for Video on Demand (VOD) and Subscription Video on Demand (SVOD) services. Represented the Business Leadership Team and company at NAB, CES, and Mobile World Congress conferences.

Philadelphia, Pa, Us

CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation which connected consumers with live entertainment and local events reaching over 20 million people. Led the development of multiple products through each phase of the product life cycle while managing and coaching a team of 2 Product Managers, 1 Project Managers, 2 Development Ops, 1 Design and 2 Quality Assurance Managers, reporting to the SVP of Product.Defined and executed the vision and management for new product development with a $10.3M budget. Supported the product roadmap and product life cycle process to meet business objectives & OKR goals. Developed new product initiative from concept ideation to delivery, including product definition, design, development, release, tech stack migration and end-of-life. Created cross-platform products including web and mobile apps for 2 voice products implementing the baseline foundation code for Google Voice and Alexa skills.Delivered technical advances in new products by maintaining a deep understanding of competitive offerings, how they impact consumer choices/preferences, and how they should influence the future product direction. Integrated testing, usability studies, research, market analysis and feedback into product requirements. Collaborated closely with Engineers and UX Designers to evaluate and iterate product ideas and designs. Managed vendor and partner relationships with key stakeholders for product management deliverables

Nueva York, Us

ViacomCBS is one of the world's leading producers of premium entertainment content that connects billions of people in nearly every country in the world with consumer brands that include CBS, Showtime, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Pluto TV, etc. Successfully managed a cross-functional product team with multiple global stakeholders to define platform requirements, prioritize business goals metrics, and deliver great user experiences.Provided strategic and technical direction for 6 VOD/ 1 SVOD products including Play Plex, Nickelodeon, BET Play launched in 99 countries for the first ever global subscription digital product. Led scrum team activities (grooming, planning, standups, story writing, and prioritization) Translated user needs and business OKR’s into clearly defined requirements for the scrum team. Created the product backlog of MVP docs, User Stories, Acceptance Criteria, Jira Tickets, Project Plans, Task Reports. Used quantitative and qualitative data to become more knowledgeable about the consumer needs and habits. Communicated strategy in a structured way to socialize roadmap and report results to stakeholders. Collaborated with developers, designers, and partners to implement and run product releases. Spearheaded the development of the “Building Momentum” meeting series for market product analysis.

New York, Ny, Us

Penton Media, Inc. is a diversified business media company and publisher of authoritative trade magazines, trade show/conference events, electronic media and communication resource tools. Managed the $15M Aviation Group portfolio, leading a team of 2 Project Manager, 2 Product Managers, 2 Product Marketing Managers and 1 Product Designer.Built the first B2B/API product using Jira and Confluence generating $450K in revenue for the first two quarters. Managed the team roadmap and team prioritization activities including trade-offs between cost, schedule and overall business product sales. Developed product integration/migration strategy for legacy systems throughout every stage of the development life cycle. Identified product revenue growth opportunities via market research, collaboration with business stakeholders and direct customer engagement.

New York, Ny, Us

The New York Times is an American newspaper based in New York City with worldwide influence. Managed the execution of product marketing programs and campaigns working with Siebel Marketing to create codes and metadata for tracking and design segmentation for desired targeting. Managed the development of NYT Mobile Applications, both for iOS, and Google Android Play stores. Developed the light integration and full integration between Google & NYTimes. Launched the first ever partnership development of Google Newstand and the NY Times. Collaborated with various product owners as necessary to establish new technical specs. Presented new trending reports, and analytic data to support mobile strategy, and financial forecasting. Partnered with marketing department on campaign conceptualization to map the full campaign life cycle and requirements, including: milestones and timing, success criteria, reporting requirements, channels, segmentation, etc.

New York, Ny, Us

McCann Worldgroup is a leading global marketing services company with an integrated network of advertising agencies in over 120 countries. Managed the project management, SOW’s, Project T.O.S.,statements, estimates, negotiation project costs, and communication between agency & third party vendors.Created the first ever proposal on use of document repository system. Recommended the use of Scrum Methodology across digital teams. Implemented open platform project planning tools. Established project timelines based on pharmaceutical regulatory boards. Provided expertise in technology & staffing needs for specialty projects such as CMS, DAM, and other enterprise projects.

New York, Ny, Us

Home Box Office is an American pay television network owned by WarnerMedia Studios & Networks and the flagship property of parent subsidiary Home Box Office, Inc. Worked with Executive Business Stakeholders to develop new product technology specs. Created product stories and MVP definitions to clearly outline product strategy for the Engineering team. Delivered operational consultation to internal customers. Translated business strategy and requirements into daily product operational team strategy. Mapped dependencies to other areas of the business when required. Wrote new documents for product development team and external vendors.

New York, Ny, Us

Working with Third Eye Solutions, facilitated “Using Mobile to Increase Social Media Presence” workshops, showcasing the direct linkage between mobile and social media, and how to capture a targeted audience through effective use.

Working with Third Eye Solutions, served as Project Manager on the complete redesign of Exponents' online and collateral identity, including managing the development of a mobile application focusing on program offerings, navigational information, and a specific targeted SMS campaign funded through the CDC.

Minneapolis, Minnesota, Us

Working with Third Eye Solutions, served as project manager on product re-positioning initiative, managing the full project lifecycle. Responsibilities included overseeing photo shoots, allocating resources, budget management, and media purchasing.

San Francisco, Ca, Us

Working with Third Eye Solutions, served as Project Manager on the Development of mobile application showcasing episodes for first online web show “Chataboutit”, allocated resources, managed team during the life cycle of project from ideation to delivery this included budget analysis, strategic planning, and marketing strategy.

Working with Third Eye Solutions, created marketing strategy to showcase preexisting and new products. Managed SMS, and loyalty program. Created Web offering to increase, new user traffic, and appeal to a younger demographic.

Vienna, Va, Us

Lead the business development and product management of mobile marketing campaigns that integrated with gift/loyalty. Managed CMS environment both open source and commercial , Saxotech, Drupal, WSS 3 , and Documentum. Managed video streaming solutions process leveraging mobile coding, web 2.0, and server side PHP scripting. Delivered solutions that optimized streaming digital media in the mobile marketplace.Managed a development team consisting of on-site and offshore developers during the development life cycle of mobile offerings for both the IOS & Android operating systems. Managed the digital production of Interaction Design: User Interface (UI), User Experience (UX/UE). Defined and communicated multi-language e-store product road map to continually improve the user experience based on research and analysis. Provided budgetary management oversight over online acquisitions campaigns. Utilized various analytical tools to ensure KPI’s were on target. Collaborated with different business units to visualize and execute interactive concepts

Managed all new product initiatives, ensuring successful & timely delivery of Project Management, Product Management, Data Analysis. Marketing, and Branding.