Michael Dibella Email & Phone Number

Pittsburgh, Pennsylvania, Us

Rockleigh, Nj, Us

Pittsburgh, Pa, Us

Hauppauge, Ny, Us

► Set marketing strategy to increase year-over-year sales that accelerate revenue growth for the Company. Accomplished by building a documented collaborative & comprehensive marketing and communications plan► Built roadmap for communications and lead gen. Includes overhauling business and brand foundations, consumer communications, service offering, and channel architecture.► Built a team of 4 marketers covering Lead Gen, Content, Product and digital marketing to create an integrated brand experience across the web, digital, social and mobile channel platforms, that tells a consistent and compelling story about the IVCi, the product portfolio and our services.► Installed and managing demand generation programs, conversion metrics, marketing costs and expenses, ROI, working metrics and KPIs. ► Lead an internal team to productize IVCi’s managed services offering. Includes defining strategy, value proposition, market lunch, training, and support.

Clinton, New Jersey, Us

Kramer is a $100M+ manufacturer of cloud technologies, advanced software applications, and signal management hardware.As a key member of Kramer’s U.S. executive management team, I spearhead global brand management and support for all U.S.-based marketing and sales including creating product category messaging, elevator pitches, and presentations for all product categories.In addition to writing e-books for lead generation and internal sales and marketing support, I develop comprehensive product announcements and identify technology trends for integration into the R&D process.I’ve developed go-to-market strategies for five product categories this year, encompassing 250 product releases this year alone. I also created the first-ever product-release training, including messaging, key markets, competitive analysis, and selling strategies.My primary focus in this role has been designing customized sales and go-to-market strategies for each representative, identifying key resellers, mapping them to key products, and identifying and resolving market factors that previously inhibited growth.I expanded the business from traditional audio/video channels to IT channels, which boosted overall revenue and exposed our solutions to new customers—generating $2.4M in additional revenue. I also led teams in introducing products into the market by working with manufacturing partners, channel partners, sales, engineering, product management, and marketing to generate an additional $7M in revenue.The new sales channel I developed yielded a 40% growth opportunity in the beta territory. I developed the proof-of-concept and beta testing.The internal marketing collateral suite I produced was designed to be co-branded for channel partners; it includes digital assets, social media, video production, and webinars.

Clinton, New Jersey, Us

The scope of my role includes global brand management and support for the product line as well as US-based marketing and sales support. I was recruited to introduce Kramer’s new line of wireless connectivity and collaboration products including defining the value proposition, creating marketing collateral, developing a sales strategy, training the sales reps and their supporting channel, opening cross-channel opportunities to widen the company’s reach, and facilitating business development efforts. In collaboration with the R&D team, I’ve created a highly effective product roadmap including integrated marketing campaigns, promotions, messaging, and product training for go-to-marketing strategies. The marketing promotional plan I developed featured a three-tiered approach that covered channel partners, internal sales support, and new customer acquisition; it has been highly effective in driving incremental revenue. I produced an exceptional suite of marketing collateral for internal use, which can be co-branded for channel partners. The suite includes digital assets, social media, video production, and webinars.

San Jose, Ca, Us

I was recruited to rebuild the marketing department and internal sales group by reassessing the existing talent, acquiring new, best-fit talent, and outsourcing core areas such as creative and PR. In addition, I redefined Atlona’s corporate brand identity and created go-to-market and product launch strategies for the company’s solutions-based products. As a result of these efforts, the company experienced 20% increase in revenue and 5% increase in market share—while simultaneously saving $100k in departmental expenses. As an instrumental part of the company’s shift from a distributor-based go-to-market selling strategy to a dealer/integrator strategy, I made significant inroads in corporate positioning and creating the company’s value proposition. To expand business in the U.S., Europe, Asia, and online, I developed and executed marketing initiatives including trade shows, social media, PR initiatives, B2B email marketing, and print campaigns. The social media plan I developed saw a 20% increase in followers across LinkedIn, Twitter, FB, and YouTube.

Rockleigh, Nj, Us

As Solutions Marketing Manager, I developed, strategized, and implemented integrated marketing plans and campaigns, messaging, tactical plans, solution presentations, lead-generation campaigns, and market analysis for the company’s entire product line. My efforts touch the internal sales department, channel partners, and end-users.The breadth of my work included writing and producing marketing initiatives such as product/solution value propositions, videos, landing pages, brochures, ads, social content, sales presentations, e-marketing, trade show exhibits, competitive position papers, and promotional collateral. I also managed reporting for all campaign tactics, and monitored to ensure success. I reported on campaign metrics to key constituents globally. • Produced marketing plan for product line as well as the first integrated vertical campaigns targeting Education & Healthcare inclusive of digital and print media and collateral. (Note samples below)• Conceptualized, developed the marketing strategy and released Crestron's AirMedia wireless connectivity device to the market. Yielding an average of $1.8M in sales per month since being released in July 2013• Grew the DigitalMedia Product line by 30% in fiscal 2012/2013

New York, Ny, Us

• Created scanning and imaging solutions by conducting research and analyzing data to uncover market voids; determine market projections and market share potential. • Established pricing; developed product-launch sales kits and delivered national training for sales team. • Provided market, customer and competitive Intelligence. Detailed market & customer segmentation, customer buying criteria and their buying behavior. Identified opportunities to differentiate in the marketplace, and translate that market intelligence.• Wrote sales “playbooks” by vertical defining the market, selling strategies and general support.• Responsible for product positioning and messaging. Developed and continuously refine product positioning and messaging to differentiate in the marketplace.• Work with corporate marketing team to implement, test and optimize messages across all channels (online, web, events, inside sales and field sales).• Created all sales enablement to support sales efforts and increase adoption and revenue through identification of successful sales strategies, development of sales tools and assets as well as the delivery of all trainings.• Guided the development of compelling demos to be used in the sales process, at events and in live or online marketing presentations.• Served as product spokesperson by creating engaging presentations for multiple audiences and forums. Delivered stage presentations and webinars in a compelling manner at industry and corporate events.• Developed the marketing strategy and worked closely with Field Marketing to manage the marketing programs that drive demand for the product line.• Coordinated cross-functional teams to drive products to market, communicated value propositions, produced targeted collateral, and provided support throughout the development lifecycle. Managed client database for revenue analysis, sales inquiries, and segmentation.

Created marketing collateral, including brochures, direct mail campaigns, and ads, to deliver custom Performance-Improvement programs to clients. Conducted comprehensive market analysis to understand competitive dynamics and trends and establish baselines around customer experience, positioning, and expectations. Strategically determined which trade shows to attend, designed booth, and followed up with leads after the event. Provided ROI analysis for each Performance-Improvement program by presenting clients with cost-to-sales analysis. Identified new market opportunities through competitive intelligence. Managed team of three.

Spearheaded in-store event promotions for national brands, including securing and training employees and negotiating with vendors. Collaborated with local area managers to create seamless planning, execution, and communication throughout the development and implementation stages. Tracked and reported on product movement on a store-by-store basis. Supervised and managed a staff of 12 individuals covering 11 states.

Played key role in a public relations initiative to conduct presidential straw votes at all General Cinema Theatres. Developed point-of-purchase collateral and collected and analyzed results. Also conducted market research on customer preferences concerning branded consumer point-of-purchase material.

Ba, Communications

Education record