Cofounder, Head Of Business And Product Marketing
San Francisco Bay Area, Ca, Us
Senior product leader, responsible for continually championing the voice of the customer, prioritizing and overseeing product feature development, creating and communicating Flow’s value proposition, prototyping best-in-class Flows (interactive data visualizations), teaching Flow designers how to use the software, sharing public data stories on social media to drive an inbound lead funnel for our SaaS software, building B2B and B2C go-to-market plans, executing paid marketing campaigns, and delivering on enterprise engagements. • Built and published hundreds of Flow AR data stories, reaching 30M+ people, showcased to global leaders at the UN General Assembly in 2020 and 2021, won the US Census Opportunity prize, and built a 200k+ social media following• Integrated LLM AI models and text-to-speech into our product suite, enhancing capabilities with Retrieval-Augmented Generation (RAG) for contextual Q&A, and on-the-fly data visualizations• Executed a go-to-market self-serve SaaS strategy with no paid marketing spend, driven by organic community building and a Flow Designer certification program• Led the full agile software development lifecycle from vision to market launch, collaborating cross-functionally with engineers, designers, and customers contributing to Forbes recognition as the Top AR Data Visualization App in 2019 • Secured funding by presenting to angel investors and partners like Meta and Microsoft, after developing the pitch deck, operating plan, and market analysis for Flow• Negotiated and won customer contracts with market leaders like BlackRock, Deloitte, PwC, UNDP, and The World Bank• Sub-award principal investigator on a SBIR Phase I contract with the National Health Institute and National Cancer Institute for groundbreaking work in cancer research data visualization