Michael Dilorenzo Email & Phone Number

New York, New York, Us

(promoted from VP, Marketing to CMO in December, 2022).Sesame is building a radically new healthcare system for uninsured Americans and those with high-deductible insurance plans. The company's marketplace replaces historically inefficient, expensive healthcare with a direct connection – either virtually or in-person – between patients and physicians. This direct connection enables Sesame to offer doctor visits, labs, imaging and prescription drugs at half the price. Founders include a Harvard PhD in health policy and economics; a former Goldman Sachs analyst; and entertainment executive and healthcare reformer David Goldhill, author of the legendary cover story in The Atlantic, "How American Health Care Killed My Father." Sesame has raised $75 million so far from investors that include GV, Virgin Group and General Catalyst. The company was ranked #1 by Healthline for overall care in 2021 and 2022.

Helix develops unique digital content and marketing solutions for communities and properties catering to the 55+ demographic and lifestyle.

Los Angeles, California, Us

Acquicent makes buying & selling NFTs simple while providing creatives, collectors, and brands with new sources of revenue.

New York City, Ny, Us

At ivee, we’re on a mission to make healthcare truly personalized. Our expert medical team takes a proactive, rather than reactive approach to care. Through a robust intake process and in-depth blood testing analysis, our Care Team creates health plans that are designed around each individual patient’s health data, needs, and goals. This is done all in the place where our patients feel most comfortable — their home.

New York, Ny, Us

Rebel Ventures is a leading sports digital strategy and tech venture firm focused on delivering customized revenue optimization, strategic planning, and technology innovation for iconic global sports brands.

Boston, Massachusetts, Us

(Acquired by PDI in April 2021).GasBuddy is the leading digital service using data, location and payments technologies to enable consumers to save money on their retail gasoline purchases. Starting in 2016, I re-organized a ~15-member marketing team to attack the $600 billion opportunity to influence consumers shopping at gas stations and convenience stores. We built full-stack marketing capabilities from the ground up including customer acquisition and performance marketing (CPA, CPI, CPC); CRM (email, push, in-app messaging driving retention and LTV); audience development (SEO, SEM, ASO, affiliates, channel partners); branding, corporate communications and PR; social media and content marketing, marketing analytics; B2B product marketing (SaaS, data and media models); and more. Have contributed to successes that include:• Core business line revenue has increased 60%.• Marketable customer file has grown from 6 million to >18 million.• Launched new payment product that has been used by 1 million consumers and influenced $650 million in total purchase volume.• User retention increased by 16%.• Company achieved profitability.• Marketing employee retention of 100% over last two years.• Promoted from Vice President to Chief Officer in January 2018.

Boston, Massachusetts, Us

(Drizly was acquired by Uber in February 2021 for $1.1 billion. I was the first marketer hired by the founding team).Joined company pre-launch and built the go-to-market strategy for on-demand, mobile e-commerce business focused on beverage alcohol. Over 2+ years, collective contributions in marketing + distribution strategy secured Drizly’s position as the leader in the category, evidenced by the industry’s best balance sheet, an exclusive strategic partnership with the Wine & Spirits Wholesalers of America, and partnerships with the top retail alcohol chains in North America. These were essential, foundational pieces powering Drizly’s $1.1b sale to Uber in 2021.• Created the "Drizly bear" brand identity.• First marketing hire, recruited to seize first-mover advantage attacking a $100 billion opportunity for on-demand, e-commerce in off-premise retail beverage alcohol sales; and to position Drizly as the industry standard solution (technology, marketing and data services) for connecting supply and demand through e-commerce.• Formed go-to-market strategy and built full-range of marketing capabilities including consumer acquisition, CRM, search, content marketing, social media, branding, PR/communications, marketing analytics and business development. Ultimately responsible for 12 marketing reports.• Developed the owned/earned/paid media strategy that led to the successful penetration of 20 major US markets, and positioned Drizly as a top-100 food-and-beverage iOS app (peaking at #4), both of which were instrumental in raising >$15mm in seed and Series A funding from venture capital and industry sources. • Diversified direct-to-consumer revenue streams through partnership and new product strategies, with strategic partnerships like Food & Wine Magazine and eBay becoming among the top monthly sources of new users, and new products contributing incremental ~20% to monthly demand.

Boston, Ma, Us

Helped to re-invent consumer acquisition for $400mm retailer by exploiting content marketing, social media marketing platforms, demand-side advertising and new technologies.• Reporting to CMO, recruited to leverage content and social media to shorten the distance to the consumer. • Built all capabilities related to the development and measurement of content and social media marketing at the top of the consumer acquisition funnel.• Architected product roadmap for integrating new technologies such as social sign-on to improve registration and conversion rates, and improve share-of-wallet through a more personalized user experience.• Later drafted to re-invigorate referral marketing, sweepstakes marketing and strategic brand partner marketing. Ultimately oversaw a team of five.• Integral part of internal team that modeled, tested and launched paid media acquisition platforms such as Google and Facebook, later to become the largest sources of new business for the company at a $1mm per month run rate spend.• Drove incremental value from Rue La La’s >12mm user file by forging strategic marketing partnerships with companies like British Airways and Fodors.

New York, New York, Us

Contributions across corporate communications and social media marketing helped NHL “build a business as big as its brand” as evidenced by unprecedented new billion-dollar television contracts, larger-scale corporate sponsorships in new and existing categories, and growing fan consumption across all media, events and direct-to-consumer products.• Recruited to re-position the NHL in the minds of TV rightsholders and corporate sponsors, evolving from a hockey league to a media company with premium entertainment value and a deepening digital and direct product portfolio for reaching the best consumer demographic in major pro sports.• Formed the corporate communications strategy and overarching messaging, and built an internal communications agency servicing both corporate and all lines of business. Completely overhauled and modernized the department’s infrastructure and internal capabilities with a particular emphasis on measurement, reducing departmental expenses by 32% and delivering more than $108 million in annual earned business media coverage, reaching nearly 6 billion consumers per season. Ultimately managed a team of three.• Later pioneered social media marketing at the NHL and as a result was drafted by SVP of Digital and Direct/Database Marketing to create and lead a new department leveraging social media to achieve audience development for television, NHL.com, NHL events, e-commerce and subscription products, and incremental revenues from corporate partners. Ultimately oversaw a team of four.

Boston, Ma, Us

fama PR is an award-winning boutique public relations agency. First hire post-founding team, later promoted to managing partner. Driving force behind business development and new client wins that enabled the company to grow to 22 employees and >$3mm in annual fees.

Davies Murphy Group is an integrated PR, marketing and business strategy firm that boasts the industry’s best client retention rate. I was employee #10. Acquired by Lewis PR in 2013.

Schwartz Communications was the nation’s largest independent PR agency for technology and healthcare. I was employee #35. Promoted five times and managed 15 associates. Acquired by Publicis/MSL in 2011.

Bachelor Of Arts - Ba, Journalism, Sociology

Education record