Michael Dilorenzo Email & Phone Number

New York, New York, US

(promoted from VP, Marketing to CMO in December, 2022).Sesame is building a radically new healthcare system for uninsured Americans and those with high-deductible insurance plans. The company's marketplace replaces historically inefficient, expensive healthcare with a direct connection – either virtually or in-person – between patients and physicians. This.

Helix develops unique digital content and marketing solutions for communities and properties catering to the 55+ demographic and lifestyle.

Los Angeles, California, US

Acquicent makes buying & selling NFTs simple while providing creatives, collectors, and brands with new sources of revenue.

New York City, NY, US

At ivee, we’re on a mission to make healthcare truly personalized. Our expert medical team takes a proactive, rather than reactive approach to care. Through a robust intake process and in-depth blood testing analysis, our Care Team creates health plans that are designed around each individual patient’s health data, needs, and goals. This is done all in the.

New York, NY, US

Rebel Ventures is a leading sports digital strategy and tech venture firm focused on delivering customized revenue optimization, strategic planning, and technology innovation for iconic global sports brands.

Boston, Massachusetts, US

• (Acquired by PDI in April 2021).GasBuddy is the leading digital service using data, location and payments technologies to enable consumers to save money on their retail gasoline purchases. Starting in 2016, I.
• Core business line revenue has increased 60%.
• Marketable customer file has grown from 6 million to >18 million.
• Launched new payment product that has been used by 1 million consumers and influenced $650 million in total purchase volume.
• User retention increased by 16%.
• Company achieved profitability.

Boston, Massachusetts, US

• (Drizly was acquired by Uber in February 2021 for $1.1 billion. I was the first marketer hired by the founding team).Joined company pre-launch and built the go-to-market strategy for on-demand, mobile e-commerce.
• Created the "Drizly bear" brand identity.
• First marketing hire, recruited to seize first-mover advantage attacking a $100 billion opportunity for on-demand, e-commerce in off-premise retail beverage alcohol sales; and to position Drizly as the industry.
• Formed go-to-market strategy and built full-range of marketing capabilities including consumer acquisition, CRM, search, content marketing, social media, branding, PR/communications, marketing analytics and business.
• Developed the owned/earned/paid media strategy that led to the successful penetration of 20 major US markets, and positioned Drizly as a top-100 food-and-beverage iOS app (peaking at #4), both of which were.
• Diversified direct-to-consumer revenue streams through partnership and new product strategies, with strategic partnerships like Food & Wine Magazine and eBay becoming among the top monthly sources of new users, and new.

Boston, MA, US

• Helped to re-invent consumer acquisition for $400mm retailer by exploiting content marketing, social media marketing platforms, demand-side advertising and new technologies.
• Reporting to CMO, recruited to leverage content and social media to shorten the distance to the consumer.
• Built all capabilities related to the development and measurement of content and social media marketing at the top of the consumer acquisition funnel.
• Architected product roadmap for integrating new technologies such as social sign-on to improve registration and conversion rates, and improve share-of-wallet through a more personalized user experience.
• Later drafted to re-invigorate referral marketing, sweepstakes marketing and strategic brand partner marketing. Ultimately oversaw a team of five.
• Integral part of internal team that modeled, tested and launched paid media acquisition platforms such as Google and Facebook, later to become the largest sources of new business for the company at a $1mm per month run.

New York, New York, US

• Contributions across corporate communications and social media marketing helped NHL “build a business as big as its brand” as evidenced by unprecedented new billion-dollar television contracts, larger-scale corporate.
• Recruited to re-position the NHL in the minds of TV rightsholders and corporate sponsors, evolving from a hockey league to a media company with premium entertainment value and a deepening digital and direct product.
• Formed the corporate communications strategy and overarching messaging, and built an internal communications agency servicing both corporate and all lines of business. Completely overhauled and modernized the.
• Later pioneered social media marketing at the NHL and as a result was drafted by SVP of Digital and Direct/Database Marketing to create and lead a new department leveraging social media to achieve audience development.

Boston, MA, US

fama PR is an award-winning boutique public relations agency. First hire post-founding team, later promoted to managing partner. Driving force behind business development and new client wins that enabled the company to grow to 22 employees and >$3mm in annual fees.

Davies Murphy Group is an integrated PR, marketing and business strategy firm that boasts the industry’s best client retention rate. I was employee #10. Acquired by Lewis PR in 2013.

Schwartz Communications was the nation’s largest independent PR agency for technology and healthcare. I was employee #35. Promoted five times and managed 15 associates. Acquired by Publicis/MSL in 2011.

Bachelor Of Arts - Ba, Journalism, Sociology

Education record