Michael Garcia Email and Phone Number

• Generates opportunities for the sales team to generate high quality leads• Develops customer engagement programs to promote customer retention• Develops and implements marketing strategies that align with the company's goals and objectives• Conducts market research to identify opportunities and evaluate competitors• Creates and manages marketing budgets and timelines• Identifies target audiences and developing marketing campaigns to reach them• Collaborates with other departments, such as sales and product development, to ensure consistency in messaging and branding• Creates and implements social media and online marketing strategies• Oversees the development of marketing materials such as brochures, websites, and advertisements• Analyzes marketing data to evaluate the effectiveness of campaigns and making adjustments as necessary• Manages and mentors a team of marketing professionals• Handles crisis management and communications• Develops relationships with external vendors and agencies to support marketing efforts• Develops strategies to increase lead generation and ensure customer success• Explores how Artificial Intelligence (AI) may be applied to the business• Leads sustainability programs and communications

Marketing and Branding• Managed brand of select subsidiaries (retail, renewables, etc.)• Managed digital assets of these select subsidiaries • Staged events and webinars• Managed the Marketing and Brand leads of select subsidiaries • Communicated the company’s sustainability initiatives• Support to the Chief Marketing Officer Product Management and Development / Innovation Management• Prepared business cases for identified opportunities• Conducted market assessment / industry scans• Formulated go-to-market strategies• Performed user experience (UX) design• Support to the Chief Commercial OfficerProject Management• Led and influences cross-functional teams • Employed Agile strategy in planningB. Senior Corporate Communications ManagerMarketing / Branding • Part of the team that conceptualized and launched the monthly Meralco Advisory that continues to be aired on TV and radio, including print version. I also served as the content manager of said ad.• Conceptualized advertisements, wrote ad copies• Managed advertising agenciesSocial Media and Digital Marketing• Part of team that initiated Meralco’s foray into social media and digital marketing• Conceptualized how Meralco would respond to customer queries and complaints via various social media platforms, such as Facebook and Twitter. • Performed social media insights and analyticsPublic Relations• Prepared communication and public relations plans• Devised strategies related to issue and crisis management - Played a key role in averting the government takeover attempt of Meralco in 2008, where I was part of the core group working closely with top management.• Represented the company in media interviews • Conducted media analysis• Organized press conferences; crafted company/press statements• Performed various media relations engagement initiatives • Managed PR agencies• Wrote editorial and articles for the company newsletter• Hosted corporate and promotional events