My expertise is offered in the areas of quantitative and qualitative research methods for clients with interests in both the consumer and business sectors. Using an extensive research toolkit that holds traditional and highly innovative techniques, I approach each business issue with an open-mind as to how to best help clients grow their business. I support clients in their efforts to:• Identify opportunities to differentiate and innovate through understanding their brand strengths and opportunities versus the competition.• Strengthen their offerings whether it be early stage concept development, guiding pricing, or optimizing products• Develop compelling brand propositions via segmentation and messagingOver my career, I’ve had the pleasure of partnering with clients on many business issues across a variety of industries including (not solely these and in no particular order), Arts & Culture, Energy, Entertainment, Hospitality, Insurance, Membership Organizations, Municipality/Governmental, Telecommunications, and Transportation.