Michael Mccabe Email & Phone Number

Manchester, United Kingdom

I've worked with a variety of creative, event and advertising agencies in a number of different roles - from delivering plenary content to an audience of thousands at the NEC, as an Account Director working on TTL campaigns on a four month contract, to a single day helping to rewrite and restructure a document for a multi-million £ event pitch.The last few years have allowed me to hone my skills in producing a wide variety of events, broadcasts and standalone film content, across numerous sectors and for global brands. Working with senior stakeholders and C Suite, I produce and manage all aspect of the event and supporting films/content - from developing the agenda and initial show creative, through briefing, content development and production - all the way through to live event/show delivery. I'm flexible, experienced, multi-skilled and can wear a number of different hats at the same time.

As Board Director, my focus was to ensure that every pitch, event or campaign produced was underpinned by insight and strategy. I implemented the planning function at fresh to better understand the brands we work with and their audiences to stimulate genuine behavioural change. • Strategic and creative lead for group projects.• Using primary and secondary research, developed strategic positioning for creative responses and key projects. • Developed KPI’s and model for engagement, measurement methods and provided reports to demonstrate value (ROI and ROE) on projects. • Management of entire pitch process - from dissecting initial client brief, ideation, devising, writing and refining document, through to final presentation and negotiation. • HOD for Film and Digital – managing teams, delivery, creative and P&L responsibility.• Developed agency’s own strategic model – Joined Up Thinking.

Manchester, United Kingdom

I worked across group services to manage, devise and deliver strategic creative content for events, film, digital, social and brand campaigns. Working across both pitches and live projects, my role was to deliver creative consistency - ensuring that work is delivered on brand, on message and with a tangible ROI. • Worked across group projects and clients to help continued group growth to £15m.• Delivered transformation and communication plan for fresh following restructure and repositioning post MBO. • Devised and delivered a new pitch process, adopting a new approach to the planning and execution of creative pitches for the group. • Defined communication and marketing strategies on key client accounts.• Writing compelling copy for pitches, scripts, film treatments and social content • Worked with board and investors to produce insight and advise on client opportunities, company direction, forecasts, five-year plans and sector strategy.

Manchester, United Kingdom

My role was to provide growth across divisions, strategic direction, operational processes and deliver first class projects on time and budget. I created marketing plans, contributed to client growth and help define the department’s proposition to make them fundamental to the fresh offering.• Managed team of 15 - responsible for recruitment and succession planning. • Lead creative for all film content for direct and group clients, including communication planning and strategic development alongside a client-facing role for key projects. • Developed and delivered over £300K of content with Morrisons in 6-month period. • Project managed and delivered key film projects for largest group clients.

Leeds, United Kingdom

Implemented and led the strategy for the account team across creative services. Worked with sales and creative teams on client opportunities to increase T/O.• Devised strategy for account team, motivating them to achieve goals. • Raised proposal win percentage by leading creative and writing of key pitches. • Produced analysis reports, recommendations and forecasts for board. • Developed content and creative for brand campaigns and internal communications.

Leeds, United Kingdom

Managed every facet of a busy video department to ensure stable, sustainable growth. Helped to define the proposition and increased the skills of a team of ten.• Full P&L responsibility, increasing profit margin by 20%• Part of the Operations Team, advising the board and steering company direction. • Film and comms consultant, advising clients on concepts, methods and content. • Project manager on significant film projects.

Leeds, United Kingdom

Project managed hundreds of films working as a producer, creative and director.

Leeds, United Kingdom

Gained invaluable project management and production experience across commercials, brand films, graphics and corporate communications.